In today’ digital age, having a robust online presence is a crucial ingredient for every restaurant’s success. One effective way to boost your restaurant's attractiveness and online visibility is by adding your menu to your Google Business Profile (GBP). As a...

SEO (Search Engine Optimization) can seem a bit mysterious at first. This is partially because the SEO industry is in constant flux, and no one truly knows the full “secret sauce” of what all goes into search engine’s algorithms and how...

So, you’ve received a dreaded 1-star review on your Google Business Profile. You love your company and the services and products you offer, so it feels like quite a punch in the gut. However, getting negative Google reviews is an issue...

Expanding your business to a second or third location is an exciting milestone, but it also comes with its own set of challenges. As an SEO and marketing expert who has worked with clients in over 24 states, I’ve seen firsthand...

Technology continues to evolve, and new tools emerge daily with the increased use of mobile devices and applications. Apple is one company that continues to develop tools to help its users access products and services they require from different businesses in...

When you send emails to clients from an email marketing platform (e.g. MailChimp, Constant Contact, Zoho Campaigns, etc.), the email marketing platform will record whether or not the emails were delivered successfully to your intended recipients. If the emails did not...

If you have a Google Business Profile (GBP) for your company, you likely received an alarming email regarding your profile’s call history and chat feature. Google recently reached out to business profile owners announcing that they will be shutting down both...

Google’s AI Overview is a modified search experience within Google which leverages cutting-edge, generative AI to dynamically respond to users’ queries. Essentially, Google Search will use its AI, powered by large language models (LLMs) to first, truly understand, and second, respond...

Unique circumstances may make it necessary to update your company name within your LinkedIn company page. Unfortunately, documentation on how to go about making these changes is currently limited. As a result, we created this article based on our experience helping...

The world wide web has brought numerous benefits to the world, including technological advancements and unimaginable global connections. Unfortunately, it has also led to the rise of cybercrimes that can have detrimental effects. Recent research from Cybercrime Magazine predicts that in...

Google Business Profile’s photos feature is an excellent way to give potential customers a first impression into your business’ atmosphere, products, and service quality. However, one huge downside of Google Business Profile photos is that both the business owner and anyone...

In the interconnected world of digital marketing, understanding and managing cross-channel marketing attribution can be the linchpin for a successful marketing strategy. For small to medium-sized businesses especially, recognizing the paths customers take through various channels and accurately attributing sales to...

There is a common misconception that creating a “Google Account” requires a new Gmail account. This is not accurate! You can certainly create a new Google Account and Gmail account at the same time. However, a Gmail account is not required...

When customers search for local businesses on Google, they may have quick questions they need answered. Questions that, if answered adequately, may lead to the visitor converting into a customer. If left unanswered, these searchers may turn to another provider who...

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...

If your business has a Google Business Profile (formerly Google My Business), you may periodically receive a notice from Google stating that “you’ve received an ownership request.” This email should not be ignored! In this article we cover what triggers the...

For many years, Google Business Profiles included a convenient feature to automatically create a free Google Website. This free Google site used the data already populated into your Google Business Profile (formerly Google My Business) to build out a very basic...

Successful websites must have clear calls-to-action (CTAs) on each page. A call-to-action clearly guides and motivates users to complete a desired action on your website. However, there is a distinct difference between a primary CTA and a secondary CTA. Do you...

If you are considering hiring an SEO (Search Engine Optimization) company, we urge you to thoroughly understand these factors to consider before you sign on the dotted line. In full disclosure, Igniting Business does offer SEO Services, so there is certainly...

Infographics are visual formats that help readers absorb a lot of information in an attractive, creative, and exciting way and can liven up even the dullest of content. Additionally, infographics are known for being an effective tool that can communicate complex...

Phone Call Tracking, also known simply as “call tracking” in the marketing world, is a methodology of tracking incoming lead calls and attributing the calls to specific marketing campaigns. Put simply, call tracking can help you determine what marketing initiative led...