You have likely heard the phrase “evergreen content” used by digital marketers or discovered how-to guides on creating evergreen content as you were researching and developing your own content strategy. Evergreen content is commonly defined as content that remains relevant for...

You likely already know the significant SEO benefit and, more importantly, the improved user experience you create by routinely adding relevant photos to your Google Business Profile (GBP). Adding relevant photos of your location, products, and services can help you increase...

Most marketing professionals have a base knowledge that having a well-optimized and complete Google Business Profile (GBP) is critical for SEO and online visibility. Search engine optimizers will often go to excruciating detail ensuring the data on your GBP is accurate...

If your business has a Google Business Profile (GBP) listing (formerly Google My Business – GMB), you’ve likely encountered the dreadful issue where your cover photo seems to have a mind of its own. Perhaps, you’ve even used the GBP settings...

You likely have already setup a Google Business Profile (GBP) for your small business. As a result, you are eligible to show within Google’s “Local Pack” and within Google Maps. However, an additional optimization step is to add high quality photos...

For any small business, it is important to have an effective way to store data and share it among employees. Thus, any network with more than two or three users who need to access the same data should be implementing...

As a small business, you often need to work twice as hard to promote your company and successfully grow your business. At the same time, you need your technology to operate both reliably and streamlined on a day-to-day basis. Small businesses...

In today’ digital age, having a robust online presence is a crucial ingredient for every restaurant’s success. One effective way to boost your restaurant's attractiveness and online visibility is by adding your menu to your Google Business Profile (GBP). As a...

SEO (Search Engine Optimization) can seem a bit mysterious at first. This is partially because the SEO industry is in constant flux, and no one truly knows the full “secret sauce” of what all goes into search engine’s algorithms and how...

So, you’ve received a dreaded 1-star review on your Google Business Profile. You love your company and the services and products you offer, so it feels like quite a punch in the gut. However, getting negative Google reviews is an issue...

Expanding your business to a second or third location is an exciting milestone, but it also comes with its own set of challenges. As an SEO and marketing expert who has worked with clients in over 24 states, I’ve seen firsthand...

When you send emails to clients from an email marketing platform (e.g. MailChimp, Constant Contact, Zoho Campaigns, etc.), the email marketing platform will record whether or not the emails were delivered successfully to your intended recipients. If the emails did not...

If you have a Google Business Profile (GBP) for your company, you likely received an alarming email regarding your profile’s call history and chat feature. Google recently reached out to business profile owners announcing that they will be shutting down both...

Google’s AI Overview is a modified search experience within Google which leverages cutting-edge, generative AI to dynamically respond to users’ queries. Essentially, Google Search will use its AI, powered by large language models (LLMs) to first, truly understand, and second, respond...

Unique circumstances may make it necessary to update your company name within your LinkedIn company page. Unfortunately, documentation on how to go about making these changes is currently limited. As a result, we created this article based on our experience helping...

The world wide web has brought numerous benefits to the world, including technological advancements and unimaginable global connections. Unfortunately, it has also led to the rise of cybercrimes that can have detrimental effects. Recent research from Cybercrime Magazine predicts that in...

Google Business Profile’s photos feature is an excellent way to give potential customers a first impression into your business’ atmosphere, products, and service quality. However, one huge downside of Google Business Profile photos is that both the business owner and anyone...

In the interconnected world of digital marketing, understanding and managing cross-channel marketing attribution can be the linchpin for a successful marketing strategy. For small to medium-sized businesses especially, recognizing the paths customers take through various channels and accurately attributing sales to...

There is a common misconception that creating a “Google Account” requires a new Gmail account. This is not accurate! You can certainly create a new Google Account and Gmail account at the same time. However, a Gmail account is not required...

When customers search for local businesses on Google, they may have quick questions they need answered. Questions that, if answered adequately, may lead to the visitor converting into a customer. If left unanswered, these searchers may turn to another provider who...

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...