How to Invite LinkedIn Connections to Follow Your LinkedIn Company Page
Growing your personal connections on LinkedIn can often feel a bit easier than expanding your following on your company page. This is true because at the core, people naturally connect with people. Yet, your company page is typically where regular educational content, promotions, and timely updates is shared. As such, it's critical to also build your following on your LinkedIn Company Page.
Thankfully, there's an underutilized feature within LinkedIn company pages that makes growing your company page's audience much easier.
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How to Use LinkedIn's "Invite to Follow" Company Page Feature
Prerequisite: To use the "Invite to Follow" feature, you must have administrative access (at least Analyst level) to your LinkedIn company page.
Follow the steps below to invite your personal connections to follow your company page:
- Login to your personal LinkedIn account.
- Navigate to your LinkedIn company page.
- On desktop, look for the "Invite to follow" feature on the bottom of the left-hand menu bar directly above "Settings." Click "Invite to follow."
- Select the checkbox by the LinkedIn users you would like to invite.
- You can optionally use the search bar to search for a specific contact's name.
- You can also apply various filters to sort your connections including filtering by location, current company, school, or industry.
- You can invite up to 250 of your connections per month. Keep in mind that this 250 invite limit is shared among all the admins of your company page.
- Click "Invite" to send in the invitation to follow request.
Connections you invited will be notified directly within their notifications bar and possibly sent an email with the invite depending on their email settings and other factors.
How Do the LinkedIn Invite to Follow Credits Work
LinkedIn uses a system called "invite credits." Each time you send an invitation, you use one credit. If someone accepts your invitation, you regain that invite credit and can use it to invite another connection, even within the same month.
Note that LinkedIn limits each standard company page to send up to 250 invites per month. If your invitation is accepted within that month, the invite credit is returned and you are able to invite an additional member that month.
Please keep in mind that the 250 monthly invitation limit is shared by all admins managing the business profile. In other words, if you invite 150 people and your colleague also invites 100 people, your invite budget will be used up until the next month, or until any invites are accepted.
Invite credits reset on the 1st day of each month.
Keep in mind that LinkedIn advises that you should "...only invite connections you personally know to ensure a great experience for your network."
How to Get the Most Out of the LinkedIn Invite to Follow Feature
If you want to see a higher success rate in earning followers on your LinkedIn company page, consider the following tips.
Be Careful Who You Invite
Only invite connections who you think would find value in the content that your company page is creating. You do not have to and should not invite every possible connection.
Make Sure Your Company Page is Updated First
Ensure your company page is fully updated and has relevant posts frequently created. No one wants to get an invite to follow a page only to find that the company hasn't shared an update for 3 weeks!
Be Responsive and Engaging on Your Company Page
Promptly respond to all comments and messages via your LinkedIn company page. This encourages your followers to stay engaged and can also increase the reach of your posts. You can use a social media management tool like Hootsuite or Zoho Social to automate monitoring your profile and easily respond.
Time Your Invites
Keep in mind that the invitations are sent immediately. As such, if you're queuing up your invites at the end of the workday or right before the weekend, those invitation notices may go unnoticed. You may have to experiment a bit to find the ideal time that your audience is active and available.
Leverage the Auto Invite Page Visitors Feature
If you upgrade to a Premium LinkedIn Company Page, you can enable a feature that automatically invites LinkedIn users who have interacted with your company's posts or visited your company page to follow it. This is a valuable feature that saves you time and also increases your following on auto-pilot.
Note that this premium LinkedIn feature also is not reliant on your own personal connections, but works solely by targeting those who engage with your company page. As such, it's a great tool to complement the "invite to follow" feature.
Encourage Key Employees to Invite Connections
Consider asking key leaders, as well as customer service and business development team members, to use the invite to follow feature. They might not even know the feature exists, so it may be helpful to share this article. As a reminder, they will need to have at least Analyst admin privileges on your LinkedIn page to access the invite to follow feature.
By leveraging multiple LinkedIn users' accounts, you greatly expand the reach of potential connections that can be invited.
Why You Should Invite Your Personal Connections to Follow Your Company Page
While LinkedIn is certainly an excellent place to connect and network, not all of your connections want to see 100% of your posts focused on your company's updates. As such, company pages are a great place to share company-focused educational content, promotions, updates, and more.
However, a LinkedIn user doesn't follow your company simply by connecting with your personal LinkedIn account. As such, they will not see your company posts by default.
If they do follow your company page, your company's content will be much more likely to show within their LinkedIn feed, increasing the reach and impact of your company's content.
While LinkedIn can be used for business development and prospecting, it is also heavily used for hiring. As such, jobs posted on your company page will earn greater visibility and reach if your following is large.
Additionally, search engines (like Google and Bing) and AI tools (including large language models such as Gemini and ChatGPT) may reference your LinkedIn page and follower count as a credibility check. As such, LinkedIn company pages that are robust, post relevant content, and have an engaged following can see an indirect boost in search engines.
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