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Digital Marketing Blog Topics

Explore our marketing posts covering topics on digital marketing, targeted advertising, PPC, SEM, email marketing, and marketing best practices.

How to Choose the Right Social Media Platform for Your Business

Getting started in social media can be daunting. While the number of social media platforms available can seem intimidating, starting with one social networking site that works best for your small business will help you manage, maintain, and eventually grow your...

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Use Facebook Groups for Marketing

The Group feature is not new to the Facebook platform, but it promises to be more relevant since Mark Zuckerberg's announcement in early 2018 that they're changing what content appears on users' News Feeds. This change includes showcasing fewer organic posts...

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How Virtual Reality Affects the Small Business Market

Businesses and consumers will soon see the effects of recent advancements in exciting technologies such as artificial intelligence (AI), 5G telecommunications, voice searches, and virtual reality (VR). In fact, some of these are being used right now! In the not-so-distant future,...

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Add Flare to Your Business's Print Promotions to Attract Audiences

Online marketing is popular and is where many eyes are focused. Online marketing can be interacted with easily on computers, phones, and other devices via commenting, spreading through social media, upvoting on online platforms, or other means. Some online campaigns even...

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Effective Outbound Marketing Still Drives the Bottom Line

In the growing age of the Internet and always being present online, it seems like everyone is talking about the advances in inbound and content marketing, drawing people in towards your business. Inbound marketing certainly helps businesses garner success, but strategic...

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3 Signs You Should Invest in Online Advertising

The digital landscape is in a constant state of evolution, just like your brand. Understanding customer needs and finding ways to meet those needs is a good first step in reaching your target market, but nowadays, a small business must do...

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Starting Small: 3 Marketing Strategies Small Businesses Should Implement

For small businesses and bootstrap entrepreneurs, marketing effectively on a budget can be a difficult task. Instead of trying to mimic large companies who have even larger budgets and a whole staff of people dedicated to maximizing ROI, small companies should...

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Build Your Social Media Presence with Scheduled Posting

If you have a small business or you're just starting to branch out and build your brand online, consider using social media platforms to promote your company. Users want to be on social media, so it's a great avenue for your business...

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Think Outside the Box With 5 Promotional Branding Ideas

Last Updated: May 12, 2021 Small businesses can get great mileage from promotional products, a creative way to market your company branding in the new year. Start the year with a fresh stock of new promotional products to leave a lasting impression...

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Focusing on Successful Marketing Tactics in 2019

Starting a new year is often a time of personal reflection to determine areas of personal growth for the new year.  Likewise, January is a great time to reflect on areas of growth for your small business.  When it comes to...

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Cross-Promotion is Key to Your Small Business's Content Marketing Success

When most people consider content marketing, they focus almost entirely on creating the actual content. While that's important, as you need to have quality content to grab and hold your audience's attention, a creator needs to also have a plan for...

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Why Pay-Per-Click (PPC) Marketing Works

Pay-per click marketing, commonly shortened to just PPC, is one of the most popular methods of advertising on the Internet. While it may seem simple at first glance, it takes a lot of hard work and experience to get the most...

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Customize Engaging Video Advertisements for YouTube

Different platforms need different marketing videos. Just like you would customize material for different audiences, demographics, and broadcasting channels, every video advertisement needs to be built according to guidelines of where you're posting it online. Facebook videos, for example, should be...

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Increase Your Social Media Following with the Right Content and Interactions

Your social media followers don't immediately convert into customers. The process takes time. Converting followers into customers takes a bit of posting and management strategy. Your audience consists of a wide range of users, and the same directly promotional content for long-time...

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2 Ways to Tie Your Brand and Social Media Profiles Together

The more places online and on social media your audience can find you, the stronger your brand will stand and grow. But don't isolate and nurture your channels independently. Instead, the best way to grow your audience and convert more visitors...

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Using Twitter to Gain Customers for your Small Business

As a small business, you may have trouble reaching and connecting with potential customers. How can you use Twitter to increase your online visibility to attract new customers? Twitter can be a valuable platform for many small businesses when properly implemented and utilized. ...

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Shopping on Social Media: Instagram's Newest Feature

Recently, Instagram released its shopping feature to a general audience, including users in the United States, Canada, Mexico, Japan, Spain, and more. The feature gives approved businesses the ability to tag products in a post. Users can then view product details...

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Use LinkedIn's Smart Replies to Keep Your Network Open to Business Interactions

LinkedIn has existed on the periphery of what most users consider social media for years, but they're making a more and more concerted effort to gain legitimacy in that stage. While it's not as all-encompassing or as interactive as Twitter or...

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3 Social Media Mistakes That Will Shrink Your Small Business's Following

If your small business is on social media, you're likely there to grow your customer base, audience, and following. Unfortunately, we can make very basic mistakes that will get fewer people to follow us, and may even drive away some users...

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Video Marketing Trends to Grow Your Small Business

YouTube's global reach is far and wide, with users spending a billion hours consuming video content. Average people can gain celebrity fame and there are videos suited for everyone's needs, so this platform will surely continue growth throughout the year. Video marketing has become...

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Logo Design Trends In 2018

Your logo is arguably the most recognizable part of your business. People know who Pepsi and McDonalds are due to their iconic logos and their tie to their brand and products. But that doesn't mean you're limited to your original logo design....

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