For many years, Google Business Profiles included a convenient feature to automatically create a free Google Website. This free Google site used the data already populated into your Google Business Profile (formerly Google My Business) to build out a very basic...
Pros and Cons of Dark Theme Websites
As web designers who build custom websites for our clients, we encounter tons of different web design preferences, requests, and examples. One of the trends we are seeing more commonly is clients’ willingness to consider dark theme websites. In this post,...
What are the Disadvantages and Limitations of Website Builders?
Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Before you start, do you know the disadvantages and limitations of most website builders? Website builders can certainly help...
Is Your Website Informational or Functional?
Most small businesses recognize that having a website is important since the website serves as both a credibility check for potential customers and a way to share information regarding the company’s products and services offerings. However, a distinct difference exists between...
3 Key Purposes for the Home Page of your Small Business Website
Typically, the home page of a website serves as the most significant landing page for both new and returning visitors. Essentially, this single page creates an overall impression of your company in a matter of seconds. If your home page does...
Shopify Plus Pricing Explained: Premium Pricing for a Premium Platform
Taking a glance at the price jump from Shopify's Advanced plan to Shopify Plus might give you a serious case of sticker shock. But when you dive into all the added features and customizations inside Shopify Plus, you'll realize there's a...
Shopify vs. Shopify Plus: What's the Difference?
The e-commerce world has absolutely exploded over the past few years, and there's no sign of it slowing down anytime soon. According to Forbes, e-commerce sales are projected to top $8 trillion globally by 2026, with nearly a quarter of all...
4 Benefits of Building a Resources Page on Your Website
Building a resources page on your website can be an important content marketing project that enhances user experience and builds trust in your brand. If you do not already have a resources page or section on your website, you could be...
6 Must-Have Pages for Your E-Commerce Website
Creating a well-designed e-commerce website assists in engaging your intended customer base at all hours of the day to ensure the success of your organization. Regardless of which e-commerce platform you choose, having an effective online presence is critical to a...
3 Types of Clickjacking Attacks
What is a Clickjacking Attack? Have you ever been browsing a website and been startled by the page seemingly starting to interact with your computer without you doing anything? It may be a website element that's replaced by a different link...
Why YouTube Influencers Should Use Shopify to Sell Products
In today's digital age, the opportunities for entrepreneurs and content creators to make money online have grown exponentially. By partnering with the robust e-commerce platform, Shopify, YouTube has enabled creators to take their channels to the next level by making it...
Top 5 Web Design Trends of 2023
Popular, upcoming website design trends often reflect new and emerging technology as well as societal trends. Sometimes those trends are cyclical, meaning we’ve likely seen them before, especially when you’ve been doing web design as long as we have! Implementing new...
Watch Out for These 4 Signs of a Website Cyber Attack
Contrary to widespread belief, small businesses typically make ideal targets for website cyber-attacks as they often lack the proper web security measures to protect themselves. To protect your small business’ website, prevent future cyber-attacks, and shutdown attacks before irreparable damage is...
5 Holiday Planning Tips for E-commerce Websites
The holiday season is the most profitable time of the year for many e-commerce businesses. This 2022 holiday season, Deloitte economists predict that e-commerce sales will climb by 13.5%, reaching $262 billion in sales. Increased traffic comes concurrently with increased pressure...
4 Website Image Optimization Mistakes to Avoid
Your website images can significantly impact how your website looks and performs, making proper website image optimization vital. Images cater to more than just how your website looks. Improper website image optimization can lead to poor user experience and limit search...
Top 4 Best Practices for E-Commerce Security
The frequency and sophistication of cyber-crimes increased dramatically in recent years, with small businesses making up a loss of around $2.2 million annually. Due to frequent attacks, e-commerce security is essential for the success of your e-commerce business. E-commerce security refers...
5 Common Security Threats to Your E-Commerce Website
Did you know that e-commerce websites experience up to 32.4% of all successful cyber security threats each year? Hackers frequently utilize various nefarious methods to target online stores' administrators, customers, and staff. Keep reading as we outline some of the industry’s...
6 Advantages of Custom Web Design Over Template-Based Website Design
When designing a website for your small business, there are numerous options and factors to consider. One aspect is that of deciding between custom web design or buying a pre-packaged website template. Many people mistakenly think that website templates with complete...
5 Essential Features People Expect to See on Your Website
Today, your website often serves as consumers’ first impression of your business. Therefore, when creating or updating your small business website, it is essential to anticipate what your visitors and potential customers will want to see. If your website is lacking...
Ways That Small Businesses Can Adopt E-Commerce
While product-based companies have been taking advantage of e-commerce tools for years, if you own a service-based company, you may not be aware of how e-commerce can benefit your business as well. In fact, taking advantage of e-commerce tools can give...
What is the Difference Between Managed and Unmanaged Web Hosting Servers?
Reliable and powerful web hosting is essential for your small business website as it keeps your website active and operational, provides support, and sustains it during heavy traffic. Businesses can typically choose between a myriad of options when it comes to...