Creating a well-designed e-commerce website assists in engaging your intended customer base at all hours of the day to ensure the success of your organization. Regardless of which e-commerce platform you choose, having an effective online presence is critical to a business' profitability. While the home page, checkout page, category pages, and product pages constitute some of the most important pages for an e-commerce website, there are many more pages that are critical.
This article outlines six must-have pages for your e-commerce website outside of the typical product and product category pages.
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The About Us page should provide information on a company's origin, mission/philosophy, and what differentiates your company from its competitors. You can also use this part to highlight any humanitarian links and background insights about how you aim for success. Additionally, include details about the company’s leadership, community involvement, and area of expertise.
Anything that you can do to increase your company’s credibility via the About Us page is well worth the effort!
Including a contact page on your e-commerce website informs users how to best reach you. Therefore, ensure that your contact page contains all the information a customer requires to get in touch, such as the location of your company, its email address, phone number, operating hours, a contact form, and more.
If you include a contact form, don’t forget to set expectations of how quickly you’ll get back to a customer to avoid creating unnecessary frustration.
To express your gratitude to your customers for their business, you should also build a truly customized "thank you" page which will be shown after a transaction. Make the thank you page customized and express your gratitude!
Here are some ideas of content you can add to your thank you page to make it stand out:
A simple, but thoughtful, "thank you" can aid in the development of a positive and long-lasting relationship with your customers.
Typically, with e-commerce websites, you want to display customer reviews directly within the corresponding product pages. This allows buyers to see relevant customer reviews on the product they are considering purchasing. However, it can be helpful to have a Testimonials/Review page where you highlight some of the best reviews.
Additionally, some companies selling completely custom e-commerce products only sell one version of each product. For example, an artist selling their custom paintings won’t be able to have multiple reviews on the same product. Once a specific painting is sold, that product no longer exists on the website. As such, a review can still be collected and added to a dedicated reviews/testimonials page. Check out Firefly Art’s reviews page as an example.
The owners and management of an online store will be plagued with the same questions, especially as traffic to your website grows. If one or two people ask you a question, think about how many visitors both now and in the future will have the same question.
A robust and helpful FAQ section addresses frequent queries as simply and fast as possible. This also has the added benefit of cutting down on customers service time needed to answer common questions.
It is essential, and often a legal requirement, to have various policies displayed prominently on your website. These policies define how you conduct business and what consumers can expect when interacting with your website and company. The following are common policy pages found on e-commerce websites:
Of course, you should consult with an attorney to ensure you have the necessary policies in place that abide by all applicable laws and regulations.
Having these additional pages on your website is a great first step. However, it’s important to remember that the layout, design, and user experience of these pages are also critically important. They should be easy to navigate, engaging, visually appealing, and mobile-friendly.
Aside from including essential pages on your website, it is also important to use the right tool to create your online store to maximize its digital presence and connect with a wider audience. At Igniting Business, we uphold quality in everything we do and, as a result, we highly recommend Shopify for stunning, functioning online stores. Check out these 7 features that make Shopify an exceptional choice for businesses of all sizes.
You can have a professional team like ours build a website for you on Shopify. Or, if you’re tech savvy and willing to get your hands dirty, you can head on over to Shopify to get a free trial to start building your own store today.
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