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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Small Business Websites and Hacking Attacks: Common Misconception Debunked

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Business owners often read about hacking attacks that impact major international corporations. Based on those dramatic reports, owners of small businesses might assume that one advantage of being small is that there is little to tempt a cyber-criminal to hack their website.

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Dealing with Inventory Shortages on E-Commerce Websites

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While you may try to avoid it, sometimes your e-commerce business will run out of a particular item. How you deal with out of stock inventory can be significant to your online brand and customer satisfaction. In this post, we will provide insight on why it is important to have a strategy to deal with out of stock inventory. We will also provide some tips on how to avoid permanently losing customers over a temporary situation.

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2019 Web Design Trends

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A new year gives us all a chance to start fresh and try new things and marketing is no exception. Though it's still early in 2019, it's actually the right time for your small business to consider new trends in website design. Web pages are much like fashion trends; you can often tell when they're outdated and not just cute vintage. With smaller finances and resources than larger businesses, you may be thinking it's impossible to keep your small business's web page up-to-date with the latest web design trends. But many new trends out there are actually relatively simple and meant to only enhance customer's experiences on your website, as well as increase productivity on your end. Here are some current web design trends you should keep in mind in 2019:

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3 Key Techniques to Improve Your Website

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In today's market, it is common knowledge that every business needs a website. Whether you're an international corporation or a local retail store, you need to have a presence on the Internet in order to reach out to your customers and potential customers. Just having a website isn't enough, though. That website needs to be accessible, user-friendly, and optimized for both search engines and your users.  Consider these key tips to make your website even better.

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Online and Mobile Sales' Impacts on Small Businesses

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According to a report by Forrester's on 2018 mobile web sales, smartphones will be used in more than one-third (accounting for over $1 trillion) of total U.S. retail sales at some point in the buying process in 2018, including research, price comparisons, and purchases. This indicates people are accessing mobile data from anywhere and everywhere on the go and are prepared to make purchasing decisions on their mobile devices.

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Take the Lead with SEO Competitor Analysis

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In many respects the world wide web has been a major game changer for small businesses. The web has opened up a company's door to a 24/7, world-wide audience. Customers can reach businesses anytime, anywhere with the simple touch of a finger or voice command. When it comes to competition between businesses; however, some companies are still clinging to a "If you build it, they will come" strategy. This philosophy ignores the fact that companies are competing for business, especially online. In this post, we will discuss the concept of SEO competitor analysis.

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Why Guest Posting Can Be a Savvy Marketing Approach for Small Businesses

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Numerous industry and market-focused blogs exist across the web. These websites are packed full of resources, and quality blogs often come with a devoted following of readers. Guest posting on key blogs allows you to reach new audiences with your content, and it's an authentic form of outreach. By providing targeted posts to informational sites and blogs in your industry, you build a credible backlink profile and exposure to your brand. Each publication is an opportunity to educate a new set of readers. It creates brand awareness and showcases your professionalism as a business.

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6 Key Tips for a Successful E-commerce-Based Small Business

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Balancing a business, regardless of size, can be incredibly difficult. Management may be an incredibly demanding job and unpredictable journey; however, there are a few things you can do to lighten your entrepreneurial load when it comes to selling online.

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What is the New Google My Business Questions and Answers (Q&A) Feature and How to Use it?

google my business listing card with questions and answers section circled

When customers search for a local business on Google, sometimes they have unanswered questions in their mind. Questions that, if answered, may capture their business. If left unanswered, these searchers may turn to another provider who successfully answers their question – this can all happen before the customer even decides to reach out to the potential vendor!  Google noticed the need for a Q&A section and added one for companies listed on Google My Business (GMB). As a small business owner using GMB, it's important to stay up-to-date on new tools like this and learn how to use them effectively. Let's go through some key elements your small business needs to know about Google My Business's Q&A feature.

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Does Your Online Presence Include Photos of Real People?

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No matter what business you're in, online marketing success depends on good graphics. Visual displays decide everything from consumers' faith in your website's legitimacy to the likelihood of a product's reliability. One of the most important graphical elements to include on your website, your e-commerce platform, and any video thumbnails is properly executed and relevant images of people. 

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