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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, IT, and Marketing topics which impact small businesses like yours.  

Is Your Website Still Using a Flash Player for Videos or Animations?

One of the latest trends seen in web design is being pushed by one of the major browser players today: Google. If your website design is still using Adobe Flash Player, then Google is about to make it a little more difficult for visitors to use your site. In December 2016, Google provided the roll-out plan for the gradual phase out of Adobe Flash Player with the goal of replacing it completely with HTML5 on the Chrome browser.

Google's New Rules on Using Flash Player for Web Video

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Trends in E-commerce Websites for Small Businesses in 2017

Internet Retailer predicts by 2018, U.S. customers alone will generate at least $400 billion in online spending. For small organizations, it is therefore vital to stay current with small business e-commerce website trends to meet the growing needs of customers.

E-Commerce Website Trends for 2017

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5 Practical Tips on How to Rank Well on Google

Google continues to adapt its algorithm that determines how well your site pulls up in search results. As customers increasingly rely on mobile devices, it's more important than ever to find new ways to get a top Google ranking for your small business.

How to Rank Well on Google and Search Engines

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Why Small Businesses Need a Mobile Responsive Website

It's no secret that most individuals now regularly use their smart phones as much, if not more than their laptops or PCs. This is particularly true for young people who often don't even bother to buy a traditional computer anymore but instead rely on their smartphone and perhaps a tablet device. According to SimilarWeb's State of Mobile Web US 2015 report, it is estimated that over 55% of users are accessing the internet via mobile devices. Each website of course is slightly different in its percentage of mobile users, but the trend is the same. The number of users are browsing the web from the convenience of their mobile device is on a continued rise.

It should come as no surprise, then, that small businesses should create a mobile or “responsive” website if they have not already done so. Besides the fact their users will most likely appreciate a website that it optimized for mobile devices, as of early 2015, responsive websites are a ranking factor when it comes to search engine optimization (SEO).

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FAQ: How does Google My Business Display My Business Listing?

As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to evolve is how Google displays your business information.

Common questions we hear from our clients are: “I just don’t understand how Google displays my business information.” or “I feel like every Google Platform showcases my business differently.”

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SEO FAQ: What Are Considered "Bad" Backlinks?

As we discussed in a previous blog this year, backlinks are links on external sites that link back to your site. Backlinks can bring a larger number of users to your website through search engines because those links validate the quality of your website. In short, the more quality links that go back to your website, the higher search engines will rank you.

Interconnected Internet: Backlinks to Your Website

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SEO FAQ: What is Microdata (AKA Schema or Structured Data)?

What is Microdata

Sometimes, it is the small things that change the way search engines see and understand our websites. Microdata, which is a WHATWG (Web Hypertext Application Technology Working Group) HTML specification, is starting to be used more by search engines to help better categorize and sort websites. Previously, this specification was only used to nest metadata, another important SEO factor. You may also hear microdata referred to as structured data or schema markup – note that when developers and SEO companies are using any of these terms, they more than likely using them interchangeably, even though that may not be the “most” accurate. The important element is not which terminology is most appropriate, but what overall impact utilizing this unique tool can have on your web presence. For the sake of this article, we will refer to all three terminologies as simply “microdata.”

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AMP (Accelerated Mobile Pages) - The Design Key to a Faster Mobile Experience

AMP

We’ve all been to a website that takes forever to load, and most of us don’t have time to wait. In the web design and technology world, faster is always better! Ironically, nothing turns off a potential customer faster than a glacier-slow website. The web development world is always trying to refine their techniques and tools in order to improve load times and now there is a new design tool that promises to do just that.

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SEO FAQ: What Are Backlinks?

Many of our small business clients say they hear that “backlinks” are one of the most important aspects of search engine optimization (SEO). It’s true that having the right backlinks helps your website get seen by people who are already interested in your topic and impacts your overall rank on search engines for designated keywords. Unfortunately, most small business owners do not fully understand what backlinks entail.

what are backlinks

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SSL - Why is it a SEO Ranking Factor you MUST Consider? (Updated)

This post has been last updated as of to reflect new, critical information.

As small business owners speak with the designers or hosts of their website, they may hear the buzzword "SSL" and wonder what it is all about and how can it increase traffic to their website.  Even more recently, you may have heard of an announcement affecting Google Chrome browsers, which we discuss later in this article. First, it’s important to understand what is SSL and how it works.

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