Igniting Business Blog

In our blog post last week, we discussed several tips for improving your small business’ e-commerce website to help generate traffic and boost sales. This week, we’re focusing in more on the importance of providing excellent customer service to your online customers.

Due to online advancements over the last few years, and in light of COVID-19, the majority of consumers today are turning online to find and purchase their desired products and/or services. As such, it’s not only important to have an e-commerce website, it’s essential to ensure that your small business’ e-commerce website is built well in order to provide your customers with a seamless online experience and keep them coming back for more. Keep reading to discover what online buyers look for and tips to help you improve your e-commerce website.

Many small businesses struggle with the website security paradox. With limited budgets and security knowledge, many small businesses are left open to cyberattacks which, in turn, often cause financial losses. This paradox poses the question: why should a small business spend its limited resources on cybersecurity that cannot guarantee an unbreachable infrastructure? Many small business owners believe their business data is of limited value to cyber criminals, so they are unlikely to experience a cyberattack. However, this notion is not true, as small businesses often act as low-hanging fruit when it comes to hack attempts.

As online trends are always changing, ensuring your website is up to date is crucial for your small business’ success. If it’s been a while since you've given your website a design update, it might be time to make some changes. Keep reading to check out five signs your website is in need of a redesign.

As a small business owner in today’s world, you most likely know the importance of having a well-designed website and keeping an active online presence. However, expanding your small business via e-commerce could be an essential next step, especially in light of COVID-19, with consumers now preferring to complete most of their shopping online. By selling your products online, you’ll be able to target new demographics, reach more potential customers, and increase sales.

When it comes to standing out online, ensuring your small business’ brand is fully established is important. Furthermore, ensuring you maintain consistent branding across your website and the rest of the web is even more crucial to building brand awareness. Consistency is key to a successful online presence for your small business.

Web design is constantly changing to offer consumers experiences on the web that are fast, easy-to-use, and visually appealing. If you're looking to improve your small business website, keep reading to check out six top trends in web design that you may want to consider to attract more potential customers.

E-commerce has changed the way people shop in recent years. According to Statista, e-commerce accounted for $2.8 trillion in sales in 2018 and is predicted to hit $4.8 trillion by 2021. Even if you are a small business owner, implementing an e-commerce platform onto your website can bring about many advantages and opportunities.

Having a 'modern' website can be a daunting concept for a small business. Website trends and technologies continually evolve, making it easy to feel as if you’ve fallen behind as a small business owner. With so many different web design trends out there, it can be difficult to decipher what your small business website truly needs to succeed.

Small businesses are the backbone of our economy. Consider these statistics compiled by the United States Small Business Administration's Office of Advocacy: