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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

6 Eye-Catching Trends in Web Design

web design templates for small business

Web design is constantly changing to offer consumers experiences on the web that are fast, easy-to-use, and visually appealing. If you're looking to improve your small business website, keep reading to check out six top trends in web design that you may want to consider to attract more potential customers.

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4 Benefits of Using Shopify for Your Small Business E-Commerce Site

small business owner using shopify for e-commerce site

E-commerce has changed the way people shop in recent years. According to Statista, e-commerce accounted for $2.8 trillion in sales in 2018 and is predicted to hit $4.8 trillion by 2021. Even if you are a small business owner, implementing an e-commerce platform onto your website can bring about many advantages and opportunities.

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6 Essential Details to Have on Your Small Business Website

infographic of web experts optimizing a small business website

Having a 'modern' website can be a daunting concept for a small business. Website trends and technologies continually evolve, making it easy to feel as if you’ve fallen behind as a small business owner. With so many different web design trends out there, it can be difficult to decipher what your small business website truly needs to succeed.

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Strengthen Your Small Business Online Efforts During COVID-19

consumer purchasing products online through small business ecommerce platform

Small businesses are the backbone of our economy. Consider these statistics compiled by the United States Small Business Administration's Office of Advocacy:

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Be Prepared for These Small Business Cyber Security Threats

security package for small business to protect against cyberattacks

In a blog post last month, we discussed a few small business cyber security statistics that showed the shocking truth about small business’ vulnerability to cyberattacks. This week, we’ll discuss a couple of specific cyber threats and how you can better protect your small business from future attacks.

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FAQ – What is the Difference Between Resizing and Compressing Images?

man resizing and compressing images for small business website

Websites are filled with images. Big, small, and some with stunningly high definition. Although website visitors may want to see all those images, they often do not wish to wait long for the images and the remainder of your webpage to load. Conversely, if your small business website only contains tiny, low-resolution images, it might load quickly, but is not nearly as visually appealing and can give the impression that your brand is low-quality. Two important image techniques exist to create fast, visually appealing websites.

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10 Small Business Cyber Security Statistics

cyber security for small businesses

The world wide web has brought numerous benefits to the world, including technological advancements and unimaginable global connections. Unfortunately, it has also led to the rise of cybercrimes that can have detrimental effects. Recent Juniper research revealed that in 2019, such cybercrimes resulted in losses of approximately $2 trillion.

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Benefits of Google Analytics for Small Business Owners

small business using google analytics to evaluate effectiveness of online marketing

The evolution of the World Wide Web has made globalization and digitization easier, leading to an increase in the number of people and devices that access the internet. In a bid to leverage this, many companies have taken their businesses online by investing in content marketing, websites, SEO, social media, PPC, and other digital marketing tools to gain more market share. This has made online marketing an integral aspect of the marketing strategy of many companies.

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What Small Businesses Should Know About Cyberattacks and Web Security

website security button displayed on computer screen

We often hear about the large, nationwide company security breaches, whether it be database hacks or publicly shared user information, and it can sometimes seem like only the big corporations are targets. However, a recent study shows 43% of website hacks target small businesses. Victims of cyberattacks come in all sizes, but websites with lightened security measures make for easier targets.

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3 New Exciting Visual Trends in Web Design

employee designing website with background video on desktop computer

First impressions matter. Ensuring your web design meets the user expectations should, therefore, be a priority. With the majority of consumers turning to the web to find specific products and services, implementing the latest web trends to ensure your web design and business stands out from the rest is critical to growing your client base.

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