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What is Google SpamBrain and How Does It Prevent Spam in Search Engine Result Pages (SERPs)?

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating spam to keep users as safe as possible. In this post, you will learn about the glorified Google's SpamBrain and how it attempts to minimize spam within the search engine result pages (SERPs).

Google's AI-Based Spam Prevention Algorithm

SpamBrain is an AI-Based Spam Prevention Algorithm and protection system launched in 2018 but only in April of 2022 was its name shared publicly. SpamBrain is an extremely effective algorithm credited for catching, improving, and minimizing spam websites and spam search results.

SpamBrain has grown since it was first used through constant updates and is now arguably more effective than ever at detecting spam which is backed up by Google’s shared spam detection and removal statistics, despite overall spam sophistication and spam creation being on the perpetual rise. According to Google, SpamBrain’s AI powered platform is designed to continually identify and improve its own performance in detecting spam.

Search Engine Spam Detection and Removal Improvements

In their annual Webspam report of 2021, Google said they had made additional strides to thwart search spam attempts. The highlights from the 2021 report include:

  • 6X higher identification of spam sites in 2021 in comparison to 2020
  • 99% of searches within Google are "spam free"
  • 75% reduction of gibberish spam and hosted platforms
  • 70% reduction in hacked spam sites

Google continues with its efforts to fight spam and keep search results useful with improved quality. Some sites will certainly still get away with spam tactics, but Google's constant efforts will help detect and block those sites from ranking highly on Google searches.

Related Search Engine Spam Algorithm Updates

graphic of search result page (serp)

December 2022 Link Spam Update Leveraging Google SpamBrain

On December 14, 2022, Google began rolling out an update to Google Search called the December 2022 Link Spam Update. According to Google, this update leverages "...the power of SpamBrain to neutralize the impact of unnatural links on search results." In other words, SpamBrain will now be used to better combat link spam, including improved detection of both websites that buy backlinks and websites that are built solely for the purposing of creating outgoing links.

The December 2022 Link Spam Update is slated to take approximately two weeks to roll out.

Other Spam Related Algorithm Updates

In 2021, we reported on other major updates that Google rolled out regarding setting a higher standard for product reviews (April 2021 and December 2021) and the two-part Link Spam updates (June 2021 and August 2021).  You can also check out Google’s previous spam reports which showcase how their fight against spam has continued to evolve over the past five years: 2020, 2019, 2018, 2017.  

At Igniting Business, we constantly monitor the evolution of search results to advise our clients on best search engine optimization tacticsContact us today to learn more about our SEO services for your small business.

Tools for Monitoring and Improving Your Web Presence

If you are looking for tools to help keep tabs on your online presence and search engine optimization (SEO), we’d recommend you check out Semrush and BrightLocal:

Semrush – You can use Semrush to audit your website’s SEO health, conduct keyword research, develop your content marketing strategy, and aid in the implementation of key onsite SEO elements for website. Get a free trial of Semrush today.

BrightLocal – BrightLocal is a great tool focused on Local SEO. You can use BrightLocal to check your local rankings, monitor your Google Business Profile listing, submit information to key listings, keep an eye on competitors’ rankings and be on the lookout for spam listings. Try BrightLocal’s tools for free.

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