Web Design, SEO, and Marketing Tips and Trends

Today, in order for your small business to succeed and keep up with the competition, maintaining an active online presence and pursuing online marketing efforts is critical. Your online marketing assets, such as your website, social media channels, and online business...

Digital marketing is an effective way for small businesses to reach current and potential customers, increase traffic, and boost sales. As technology and customer purchasing trends continue to evolve, so too should your small business online marketing strategy. Keep reading to...

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...

Popular, upcoming website design trends often reflect new and emerging technology as well as societal trends. Sometimes those trends are cyclical, meaning we’ve likely seen them before, especially when you’ve been doing web design as long as we have! Implementing new...

To remain competitive in today’s dynamic market, it is important for small business owners to utilize various digital marketing strategies. One of the most popular digital marketing strategies is content marketing. Keep reading to learn more about content marketing and the...

Contrary to widespread belief, small businesses typically make ideal targets for website cyber-attacks as they often lack the proper web security measures to protect themselves. To protect your small business’ website, prevent future cyber-attacks, and shutdown attacks before irreparable damage is...

Local search engine optimization (SEO) is the process of improving search engine visibility for local businesses such that their websites rank higher for searches that have a local intent - e.g. “coffee shops” or “electrician near me.” Local SEO makes it...

Today, online advertising is an essential marketing tactic for small businesses. Unlike other traditional marketing tactics, online advertising is much more customizable and small businesses can focus their time and budget on a targeted market segment. However, amidst these targeting benefits...

The holiday season is the most profitable time of the year for many e-commerce businesses. This 2022 holiday season, Deloitte economists predict that e-commerce sales will climb by 13.5%, reaching $262 billion in sales. Increased traffic comes concurrently with increased pressure...

A frequently asked questions (FAQ) page is one of the most critical communication tools on a company's website. FAQ is a crucial component of customer interaction and support strategies. A FAQ page features some of the commonly asked questions by customers...

Your website images can significantly impact how your website looks and performs, making proper website image optimization vital. Images cater to more than just how your website looks. Improper website image optimization can lead to poor user experience and limit search...

Over the years, Google has been making tremendous efforts toward improving the quality of content and search results received by users. As part of the continuous process, Google rolled out its Helpful Content Update starting on 8/25/22 and ending on 9/9/22....

Over the past few years, multiple studies have been released with data that shows anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is searching for something nearby or in a specific area. When Google...

With over 4.7 billion people active on social media worldwide, utilizing social media has become an essential marketing tactic for small businesses. With a proper social media strategy, you can help increase brand awareness, generate leads, boost conversion rates, and access...

The frequency and sophistication of cyber-crimes increased dramatically in recent years, with small businesses making up a loss of around $2.2 million annually. Due to frequent attacks, e-commerce security is essential for the success of your e-commerce business. E-commerce security refers...

While all effective advertising aims to capture our attention, elicit an emotional response, and persuade us to act, the core of content marketing is to create material pertinent to your audience. Combining quality content with effective online advertising strategies will increase...

Did you know that e-commerce websites experience up to 32.4% of all successful cyber security threats each year? Hackers frequently utilize various nefarious methods to target online stores' administrators, customers, and staff. Keep reading as we outline some of the industry’s...

In a recent blog post, we outlined a few best practices for writing irresistible calls-to-action (CTAs). In this post, we cover several different types of CTAs that can be included in your content to serve different website visitors and their unique...

Alt text, short for alternative text and synonymous with alt tag, is a concise textual description of an online image that describes the appearance and provides context as to how the image relates to the rest of the content on the...

When marketing your business, it is essential to have clear, well-written calls-to-action (CTAs) included in your marketing content. A CTA helps guide potential customers visiting your website or social media to take the next step, transforming leads into valuable conversions. Check...

When designing a website for your small business, there are numerous options and factors to consider. One aspect is that of deciding between custom web design or buying a pre-packaged website template. Many people mistakenly think that website templates with complete...