If your business has a Google Business Profile (GBP) listing (formerly Google My Business – GMB), you’ve likely encountered the dreadful issue where your cover photo seems to have a mind of its own. Perhaps, you’ve even used the GBP settings...
Types of Photos You Should Add to Your Google Business Profile (GBP)
You likely have already setup a Google Business Profile (GBP) for your small business. As a result, you are eligible to show within Google’s “Local Pack” and within Google Maps. However, an additional optimization step is to add high quality photos...
NAS (Network Attached Storage) vs. Server for Small Businesses
4 Key Features and Benefits of NAS (Network Attached Storage) Devices for Small Businesses
As a small business, you often need to work twice as hard to promote your company and successfully grow your business. At the same time, you need your technology to operate both reliably and streamlined on a day-to-day basis. Small businesses...
How to Add Your Restaurant’s Menu to Your Google Business Profile (GBP)
In today’ digital age, having a robust online presence is a crucial ingredient for every restaurant’s success. One effective way to boost your restaurant's attractiveness and online visibility is by adding your menu to your Google Business Profile (GBP). As a...
Commonly Asked Questions About SEO Companies
SEO (Search Engine Optimization) can seem a bit mysterious at first. This is partially because the SEO industry is in constant flux, and no one truly knows the full “secret sauce” of what all goes into search engine’s algorithms and how...
What is Google Search Console (GSC) and How is it Different than Google Analytics (GA)?
As a small business owner or a multi-discipline marketer, ensuring your website is fully optimized for search engines is critical for your success. While search engine optimization (SEO) can be a challenging concept to keep up with, fortunately there are numerous...
How to Respond to Negative Google Reviews
So, you’ve received a dreaded 1-star review on your Google Business Profile. You love your company and the services and products you offer, so it feels like quite a punch in the gut. However, getting negative Google reviews is an issue...
How to Pick Your Next Business Location: A Digital Marketer’s Perspective
Expanding your business to a second or third location is an exciting milestone, but it also comes with its own set of challenges. As an SEO and marketing expert who has worked with clients in over 24 states, I’ve seen firsthand...
What Is Apple Business Connect and How Can It Benefit Your Small Business
Technology continues to evolve, and new tools emerge daily with the increased use of mobile devices and applications. Apple is one company that continues to develop tools to help its users access products and services they require from different businesses in...
Hard Bounce Vs. Soft Bounce in Email Marketing Explained
When you send emails to clients from an email marketing platform (e.g. MailChimp, Constant Contact, Zoho Campaigns, etc.), the email marketing platform will record whether or not the emails were delivered successfully to your intended recipients. If the emails did not...
Google Business Profile Call History and Chat Features Shutting Down – Best Alternatives
If you have a Google Business Profile (GBP) for your company, you likely received an alarming email regarding your profile’s call history and chat feature. Google recently reached out to business profile owners announcing that they will be shutting down both...
What Is Google’s AI Overview (Formerly Search Generative Experience) and How Will It Impact Businesses?
Google’s AI Overview is a modified search experience within Google which leverages cutting-edge, generative AI to dynamically respond to users’ queries. Essentially, Google Search will use its AI, powered by large language models (LLMs) to first, truly understand, and second, respond...
How to Change Company Name on Your LinkedIn Company Page
Unique circumstances may make it necessary to update your company name within your LinkedIn company page. Unfortunately, documentation on how to go about making these changes is currently limited. As a result, we created this article based on our experience helping...
What Is a Vertical Mouse and Is It the Best Ergonomic Mouse?
As the founder and CEO of a digital marketing and web design company, my job entails heavy usage of a computer. Whether it's for web design, SEO, or managing digital marketing campaigns, you'll typically find me seated in front of a...
10 Small Business Cyber Security Statistics
The world wide web has brought numerous benefits to the world, including technological advancements and unimaginable global connections. Unfortunately, it has also led to the rise of cybercrimes that can have detrimental effects. Recent research from Cybercrime Magazine predicts that in...
How to Delete Photos from Your Google Business Profile
Google Business Profile’s photos feature is an excellent way to give potential customers a first impression into your business’ atmosphere, products, and service quality. However, one huge downside of Google Business Profile photos is that both the business owner and anyone...
How to Simplify Cross Channel Marketing Attribution to Accurately Track Leads
In the interconnected world of digital marketing, understanding and managing cross-channel marketing attribution can be the linchpin for a successful marketing strategy. For small to medium-sized businesses especially, recognizing the paths customers take through various channels and accurately attributing sales to...
How to Create a New Google Account without a Gmail Account
There is a common misconception that creating a “Google Account” requires a new Gmail account. This is not accurate! You can certainly create a new Google Account and Gmail account at the same time. However, a Gmail account is not required...
How to Use Google Business Profile’s Questions and Answers (Q&A) Feature
When customers search for local businesses on Google, they may have quick questions they need answered. Questions that, if answered adequately, may lead to the visitor converting into a customer. If left unanswered, these searchers may turn to another provider who...
What is Google SpamBrain and How Does It Prevent Spam in Search Engine Result Pages (SERPs)?
Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...