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Ben Seidel is the CEO and Founder of Igniting Business. Ben has been serving hundreds of small businesses with web design and SEO services for over 15 years and covering digital marketing related topics since 2012.

Over the years, Ben has been recognized on a local and national level, including entrepreneurship awards from both the NFIB and NASE and being featured in publications such as CNBC Universal, Yahoo News, Intuit Small Business, CIO.com, Mizzou Magazine, and Fox Business.

Read Ben Seidel’s Full Bio

Is Your Website Informational or Functional?

Most small businesses recognize that having a website is important since the website serves as both a credibility check for potential customers and a way to share information regarding the company’s products and services offerings. However, a distinct difference exists between...

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What Is Structured Data (AKA Schema or MicroData) and How Is Structured Data Used for SEO?

Sometimes, it is the small things that change the way search engines see and understand our websites. Structured Data has been used more over the years by search engines to help categorize and understand websites and their associated content. You may...

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How to Improve Your Website’s E-E-A-T (EEAT) and 5 SEO Mistakes to Avoid

You have probably heard of Google's E-E-A-T (or “Double-E-A-T”). The concept has been around since 2014, though it used to be just E-A-T until Google added a second “E” on December 15, 2022. E-E-A-T has become a vital SEO concept that...

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How to Fix Image Not Approved in Google Business Profile Photos

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

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Social Media Ads Vs. Google Search Ads: A Quick Guide for Business Owners and Marketers

The digital advertising world can sometimes feel like a vast ocean of possibilities. Especially for small business owners and marketers wearing numerous hats, the number of choices can be downright overwhelming. Two major marketing channels that frequently come under consideration are...

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What Is a Vertical Mouse and Is It the Best Ergonomic Mouse?

As the founder and CEO of a digital marketing and web design company, my job entails heavy usage of a computer. Whether it's for web design, SEO, or managing digital marketing campaigns, you'll typically find me seated in front of a...

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Advantages of Using Dual or Multiple Monitors

In the business environment, companies are looking for ways to improve efficiency when it comes to computer usage. But before you spend money on a faster processor, more RAM, or converting to NVMe SSD, we challenge you to consider upgrading to...

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Best SEO Newsletters and Blogs to Follow

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments. Thankfully, the search engine optimization industry is packed...

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How Google Business Profile Reviews are Collected and Filtered for Spam

Have any of your customers submitted reviews on Google but you can't see them? There's a possibility that Google filtered out those reviews from your profile, believing those reviews were spam. The giant search engine has in the recent past been...

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How and When to Use Google's New Spam Reporting Form

Google is known for continually innovating and optimizing its search capabilities to give its users the highest quality results. The latest update ramps their spam fighting efforts up several notches. In June 2023, Google rolled out a new and improved Search...

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How to Track Search Engine Rankings in Multiple Cities and Zip Codes

In the world of digital marketing, understanding how and where your business appears for relevant search phrases is critical. However, it's not enough to simply track your rankings in just one city or zip code. In this post, we'll explain why...

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Shopify Plus Pricing Explained: Premium Pricing for a Premium Platform

Taking a glance at the price jump from Shopify's Advanced plan to Shopify Plus might give you a serious case of sticker shock. But when you dive into all the added features and customizations inside Shopify Plus, you'll realize there's a...

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Why You Should Consider Replacing Your Microsoft Windows Server with a Synology NAS

Small businesses require effective ways to save, retrieve, co-author, backup, and share data among employees to boost their competitive advantage. However, maintaining and improving this technological infrastructure could be difficult for small businesses as they commonly have limited resources and small...

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Shopify vs. Shopify Plus: What's the Difference?

The e-commerce world has absolutely exploded over the past few years, and there's no sign of it slowing down anytime soon. According to Forbes, e-commerce sales are projected to top $8 trillion globally by 2026, with nearly a quarter of all...

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How to Set Up and Use Multiple Monitors - A Quick Start Guide

If you're a small business owner, marketing professional, or literally any computer user seeking to optimize your workflow and boost productivity, incorporating multiple monitors into your setup can be a game-changer. Say goodbye to constantly switching between windows and welcome the...

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What Is Google’s News Topic Authority and Does It Affect My Website’s SEO?

In the vast online world of news and endless information, standing out from the crowd can be a challenge, even if you consistently produce high-quality content. Whether it's deliberately, or due to lack of in-depth research, there is a lot of...

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What Is Keyword Monitoring and Why Is Keyword Rank Tracking Important?

Thanks to today’s digital economy and the widespread uses of the internet for both e-commerce and product/service research, small businesses can compete with larger corporations on a broader scale. However, success online does not come easily. One of the critical factors...

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4 Benefits of Building a Resources Page on Your Website

Building a resources page on your website can be an important content marketing project that enhances user experience and builds trust in your brand. If you do not already have a resources page or section on your website, you could be...

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6 Must-Have Pages for Your E-Commerce Website

Creating a well-designed e-commerce website assists in engaging your intended customer base at all hours of the day to ensure the success of your organization. Regardless of which e-commerce platform you choose, having an effective online presence is critical to a...

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11 Important Elements of an Outstanding Blog Post

Crafting a compelling blog post is no small feat. Every cog in the metaphorical machine must fit together, and one loose bolt could ruin the entire contraption. Fortunately, there are some practically failproof ways to write a stellar blog article —...

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5 Mistakes to Avoid When Creating Animated Explainer Videos

Animated explainer videos can be valuable tools for quickly sharing some of the most important information about your brand’s services and products with your target audience in a way that is interesting and engaging. Avoiding certain mistakes can make explainer videos...

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