Digital Marketing Blog Topics

Videos have become among the top effective marketing tools. According to data by Statista, over 3 billion internet users watched either a streamed or a downloaded video in 2022. The number was projected to rise to 3.5 billion by 2023. Why...

What is Remarketing? Have you ever wondered why you're seeing advertisements for products you've looked at online, even after you've left the website? Or perhaps you received a timely email or postcard enticing you to replenish your favorite beverage with a...

Display ads (also known as display advertising) are a type of visual online advertising that can be shown on websites that are a part of ad networks. Display ads are typically designed to be visually appealing and to grab the attention...

Digital marketing is an effective way for small businesses to reach current and potential customers, increase traffic, and boost sales. As technology and customer purchasing trends continue to evolve, so too should your small business online marketing strategy. Keep reading to...

To remain competitive in today’s dynamic market, it is important for small business owners to utilize various digital marketing strategies. One of the most popular digital marketing strategies is content marketing. Keep reading to learn more about content marketing and the...

Today, online advertising is an essential marketing tactic for small businesses. Unlike other traditional marketing tactics, online advertising is much more customizable and small businesses can focus their time and budget on a targeted market segment. However, amidst these targeting benefits...

With over 4.7 billion people active on social media worldwide, utilizing social media has become an essential marketing tactic for small businesses. With a proper social media strategy, you can help increase brand awareness, generate leads, boost conversion rates, and access...

While all effective advertising aims to capture our attention, elicit an emotional response, and persuade us to act, the core of content marketing is to create material pertinent to your audience. Combining quality content with effective online advertising strategies will increase...

In a recent blog post, we outlined a few best practices for writing irresistible calls-to-action (CTAs). In this post, we cover several different types of CTAs that can be included in your content to serve different website visitors and their unique...

When marketing your business, it is essential to have clear, well-written calls-to-action (CTAs) included in your marketing content. A CTA helps guide potential customers visiting your website or social media to take the next step, transforming leads into valuable conversions. Check...

Despite the common myth that email marketing is dead, email marketing remains one of the most effective marketing solutions today. Done right, email marketing can generate impressive leads as well as drive additional revenue from your existing customer base. However, certain...

When it comes to online advertising, it is essential to not only create messages that attract your target audience, but also to ensure that your messages reach your prospects. While LinkedIn advertising has many advantages, one of the most unique benefits...

For small businesses today, online advertising is crucial for success. However, with numerous online advertising platforms available, each offering their own specific advantages, determining which online advertising platform will work best for your small business can be challenging. Keep reading to...

With 54% of consumers preferring video content over other forms of content, video marketing can be an excellent marketing tool for keeping your audience engaged, generating leads, and increasing conversions. However, achieving video marketing success is not always as straightforward as...

Social media is used every day to meet new people, stay in touch with loved ones, reconnect with old friends, discuss important social issues, and promote businesses around the world. Today, there are hundreds of social media platforms, with new ones...

Networking plays an important role in helping most businesses grow. However, during the current/post COVID-19 world we live in today, in-person networking events are not as common as they once were. Fortunately, virtual events have become a great alternative to traditional...

Email marketing is an extremely effective marketing strategy that your small business can use to attract, engage, and keep in touch with your current and potential customers. Drip email marketing campaigns are exceptionally useful as these campaigns can be used to...

Google Ads is one of the most effective online advertising methods for small businesses and can offer numerous benefits. However, due to the extensive amount of misinformation circling the internet, many small businesses have been discouraged from capitalizing on Google Ads,...

In last week’s blog post, we discussed animated explainer videos and why they were instrumental for your small business marketing. Not only can they help capture your audience's attention, but they can also help increase engagement and boost conversions. This week,...

Video marketing is continuing to grow in popularity, and it is now estimated that videos account for 82% of global internet traffic. Therefore, when it comes to your small business marketing tactics, animated explainer videos make for an excellent addition. Using...

When it comes to your small business’ social media pages, your content should be attention-grabbing and interactive. No one wants to be scrolling social media just to read long blocks of text all day long. In fact, research conducted by BuzzSumo...