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SEO (Search Engine Optimization) Blog Topics

Explore our SEO blog posts covering topics on Google algorithm updates, ranking factors, onsite and offsite SEO, and search engine optimization best practices.

Creating Infographics to Build Backlinks and Boost SEO

Infographics are visual formats that help readers absorb a lot of information in an attractive, creative, and exciting way and can liven up even the dullest of content. Additionally, infographics are known for being an effective tool that can communicate complex...

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How to Optimize and Change Your Google Business Profile Logo Picture

Your company’s Google Business Profile (GBP) is typically a potential visitor’s first impression even before they decide to visit your website. Your Google Business Profile details show up on your Google Knowledge Panel (when someone searches your brand name), as well...

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How to Enable Free Google Shopping Listings by Connecting Your Shopify Website to Google Merchant Center

If you manage a website powered by Shopify’s e-commerce platform, you are likely looking for any affordable ways to boost your visibility within search engines like Google. Thankfully, Shopify and Google have made a unique integration available that can boost your...

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What Is Structured Data (AKA Schema or MicroData) and How Is Structured Data Used for SEO?

Sometimes, it is the small things that change the way search engines see and understand our websites. Structured Data has been used more over the years by search engines to help categorize and understand websites and their associated content. You may...

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How to Improve Your Website’s E-E-A-T (EEAT) and 5 SEO Mistakes to Avoid

You have probably heard of Google's E-E-A-T (or “Double-E-A-T”). The concept has been around since 2014, though it used to be just E-A-T until Google added a second “E” on December 15, 2022. E-E-A-T has become a vital SEO concept that...

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How to Fix Image Not Approved in Google Business Profile Photos

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

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How and When to Use Google's New Spam Reporting Form

Google is known for continually innovating and optimizing its search capabilities to give its users the highest quality results. The latest update ramps their spam fighting efforts up several notches. In June 2023, Google rolled out a new and improved Search...

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How to Track Search Engine Rankings in Multiple Cities and Zip Codes

In the world of digital marketing, understanding how and where your business appears for relevant search phrases is critical. However, it's not enough to simply track your rankings in just one city or zip code. In this post, we'll explain why...

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What Is Google’s News Topic Authority and Does It Affect My Website’s SEO?

In the vast online world of news and endless information, standing out from the crowd can be a challenge, even if you consistently produce high-quality content. Whether it's deliberately, or due to lack of in-depth research, there is a lot of...

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What Is Keyword Monitoring and Why Is Keyword Rank Tracking Important?

Thanks to today’s digital economy and the widespread uses of the internet for both e-commerce and product/service research, small businesses can compete with larger corporations on a broader scale. However, success online does not come easily. One of the critical factors...

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11 Important Elements of an Outstanding Blog Post

Crafting a compelling blog post is no small feat. Every cog in the metaphorical machine must fit together, and one loose bolt could ruin the entire contraption. Fortunately, there are some practically failproof ways to write a stellar blog article —...

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What Is Answer Engine Optimization (AEO)?

Answer engine optimization (AEO) is a subtype of SEO where a company obtains prominence in search engine results by answering a common consumer query in a manner that is likely to show the answer directly within a search engine result page...

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5 Best Practices for Optimizing Local Landing Pages

For small businesses with physical locations, or for businesses whose service areas spread through multiple cities or towns, creating local landing pages is a great way to boost your local search engine optimization (SEO). Customers and search engines can learn more...

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Why You Need a Conversion Rate Optimization (CRO) Tool: What you Need to Know

As businesses look for ways to remain competitive in a rapidly changing digital landscape, one underrated tool to have in your arsenal is Conversion Rate Optimization (CRO). By employing CRO tactics tailored specifically to your target audience and company goals, you...

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Google Optimize Alternatives for Conversion Rate Optimization and A/B Testing

Digital marketing is an ever-evolving industry. In order to remain competitive, it’s important for businesses to stay up-to-date on the latest trends and tools. One of the most important aspects of digital marketing is conversion rate optimization (CRO). CRO involves tracking...

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6 Reasons for Using Pointy to Add Your Store’s Products on Google

Pointy by Google is a revolutionary tool that helps businesses drive more foot traffic and customers to their physical stores. With Pointy, brick-and-mortar stores can now capture a much larger portion of the online search visibility and use it to their...

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How a Quality About Us Page Can Help Boost Your SEO

An “About Us” page on your website can be an incredibly powerful tool for boosting search engine optimization (SEO). Your About Us page provides valuable information about the business that gives customers and visitors necessary insights into the company's mission, values,...

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Voice Search Optimization Tips – How to SEO Optimize for Voice Searches

With voice assistants becoming increasingly popular, voice search is now one of the fastest-growing types of searches. In response, website search engine optimization (SEO) techniques are evolving to incorporate voice search optimization. For help creating an effective voice SEO strategy for...

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5 Google Business Profile (GBP) Optimizations to Boost Your Small Business Website's Rankings

Claiming and optimizing your Google Business Profile (GBP), formerly Google My Business (GMB), is an excellent, free way to increase your small business’ visibility on search engines. A fully optimized GBP allows prospects to quickly find, learn about, and engage with...

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Use Google Business Profile Posts to Attract Customers and Boost Your Visibility on Search Engines

Today, in order for your small business to succeed and keep up with the competition, maintaining an active online presence and pursuing online marketing efforts is critical. Your online marketing assets, such as your website, social media channels, and online business...

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4 Local SEO (Search Engine Optimization) Myths Debunked

Local search engine optimization (SEO) is the process of improving search engine visibility for local businesses such that their websites rank higher for searches that have a local intent - e.g. “coffee shops” or “electrician near me.” Local SEO makes it...

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