SEO (Search Engine Optimization) Blog Topics

Explore our SEO blog posts covering topics on Google algorithm updates, ranking factors, onsite and offsite SEO, and search engine optimization best practices.

5 Tips (and Handy Tools!) for Improving Your Local SEO Strategy

If you own a small brick-and-mortar business, it is essential to develop your local search engine optimization (SEO) strategy; otherwise, competing with other companies in your area can be challenging. Local SEO plays a critical role in putting your small business...

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Improve Your Website E-A-T (EAT) and SEO by AVOIDING These 5 Mistakes

You have probably heard of Google's E-A-T. The concept has been around since 2014 and has become a vital SEO element. Unfortunately, it is a term that confuses many people. Read on to find out what E-A-T is, its importance, and...

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Important Google Algorithm Updates of 2021 for Small Business and Local SEO

Last Updated on December 16, 2021 Each year, Google evolves and introduces more updates to its algorithm to improve the search experience. This ensures its users browse on secure, accurate, and more relevant pages. Understanding Google’s major algorithm updates and their...

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4 Blogging Myths Your Small Business Should Ignore

Blogging is a form of content marketing that has been around for years. When done correctly, blogging can help your small business build engagement, boost your search engine rankings, and generate more leads. However, due to the ever-changing digital landscape, blogging...

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4 Link Building Mistakes Your Small Business Should Avoid

Link building is a crucial part of any search engine optimization (SEO) strategy, and implementing the right practices can make a world of difference in improving your small business search engine rankings. Keep reading to discover four common backlink building mistakes...

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5 Benefits of Online Reputation Management

A good reputation is the foundation of any successful business. With the rise of social media and online reviews as well as the increased use of search engines and e-commerce, it is more important than ever to have a robust online...

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4 Benefits of Organic Search Traffic (through SEO) for Small Businesses

When it comes to marketing your small business website online, organic traffic is perhaps the most important form of traffic. Organic traffic is targeted, cost-effective, increases website trust, and offers numerous other benefits for your small business. More importantly, organic traffic...

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What is Google Search Console (GSC) and How is it Different than Google Analytics (GA)?

As a small business owner today, ensuring your website is fully optimized for search engines is critical for your success. While search engine optimization (SEO) can be a challenging concept to fully grasp, fortunately there are tools available to help you...

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4 Benefits of SEO Copywriting

In order to make your small business website stand out, rank higher in search engines, and lead traffic to your door, a strong SEO strategy is essential. One critical aspect of a powerful SEO strategy is SEO copywriting. SEO copywriting is...

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7 Actionable Link Building Tips for Small Businesses

Link building is an important part of your SEO strategy for your small business. The more relevant links to your website from quality, reputable sources, the more trustworthy your small business website will appear to search engines. Link building is an...

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5 Podcast SEO Tips to Help Boost Your Search Engine Rankings

Podcasting is an excellent new marketing method that, when done right, can be very effective and help you grow your small business. To ensure your podcasts reach your target audience, it is essential to optimize your podcast and episodes for search...

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6 Blogging Mistakes Your Small Business Should Avoid

Starting a blog for your small business can help drive organic traffic to your website, build your online reputation, and boost your search engine rankings. However, blogging can be a daunting task for many small businesses and continuing to make common...

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How to Effectively Use Google Analytics to Grow Your Small Business

Google Analytics is an important online tool that helps website owners assess and identify action necessary to improve their websites. By using Google Analytics, you can determine factors such as: The number of users visiting your websiteWhich devices your visitors are...

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3 Benefits of YouTube SEO for Your Small Business

With the rise of social media, video has become a powerful and effective marketing tool for many small businesses. Like with any other online content, in order for your marketing videos to rank well on both search engines and YouTube, it...

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Improve Your Small Business’ Search Engine Ranking and Expand Your Reach with Keyword Variety

Today, with many consumers never looking past the first page of Google when searching for a specific product/service, achieving a high search engine ranking is essential for your small business’ success. In order to boost your ranking, it’s critical to utilize...

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Google's Everchanging Algorithm Updates and What They Mean for Your Small Business

As technology continues to evolve and as more and more people search for and purchase products/services online, updates to search engines and Google’s algorithms are continually made to better serve consumers and businesses alike. However, as a small business owner, keeping...

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Provide Context and Improve Your Small Business SEO with Schema Markup

If you want to improve your small business’ search engine rankings and increase traffic to your website, it’s important to supply context about your content that can be recognized by search engines. One way to accomplish that is by including schema...

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Small Business Online Reviews Part 3: The Importance of Responding to Online Reviews

In our blog post last week, we discussed three critical platforms for collecting online reviews. This week, we’re focusing on the importance of responding to online reviews. With all the work that needs to be done as a small business owner,...

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Small Business Online Reviews Part 2: 3 Important Online Platforms for Collecting Reviews

With the advent of social media, it's never been easier for you to promote your small business, network with others in your industry, and receive feedback from prospective and current customers. The latter is extremely important because with feedback and reviews...

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Small Business Online Reviews Part 1: Why Online Reviews Are Important for Your Small Business

Before you make a purchase, do you look for reviews about the product online? If you encounter terrible customer service, do you complain via the internet? How about when you have a great shopping experience, do you post a glowing...

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3 Reasons Why COVID-19 Has Made SEO More Important Than Ever

With the United States beginning to open up again after COVID-19 kept it essentially closed the last few months, many people and businesses are beginning to find their way back to normal. However, normal now is different from the normal we...

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