Web Design, SEO, and Marketing Tips and Trends

Despite the common myth that email marketing is dead, email marketing remains one of the most effective marketing solutions today. Done right, email marketing can generate impressive leads as well as drive additional revenue from your existing customer base. However, certain...

When it comes to online advertising, it is essential to not only create messages that attract your target audience, but also to ensure that your messages reach your prospects. While LinkedIn advertising has many advantages, one of the most unique benefits...

Building links pointing to your small business website is beneficial to your search engine optimization (SEO) and the visibility of your small business. However, with the vast amount of misinformation circulating online, it can be difficult to determine what is fact...

Today, your website often serves as consumers’ first impression of your business. Therefore, when creating or updating your small business website, it is essential to anticipate what your visitors and potential customers will want to see. If your website is lacking...

For small businesses today, online advertising is crucial for success. However, with numerous online advertising platforms available, each offering their own specific advantages, determining which online advertising platform will work best for your small business can be challenging. Keep reading to...

To drive more organic traffic to your small business, it is crucial to implement an effective local search engine optimization (SEO) strategy. However, optimizing for local search is not always the simplest task. Keep reading to discover several local SEO mistakes...

While product-based companies have been taking advantage of e-commerce tools for years, if you own a service-based company, you may not be aware of how e-commerce can benefit your business as well. In fact, taking advantage of e-commerce tools can give...

With 54% of consumers preferring video content over other forms of content, video marketing can be an excellent marketing tool for keeping your audience engaged, generating leads, and increasing conversions. However, achieving video marketing success is not always as straightforward as...

Proper spelling, grammar, and writing technique are the table stakes of high-quality content. When writing content for your small business website, it is crucial to satisfy the search intent of readers. However, it is equally important to demonstrate professionalism and quality...

Social media is used every day to meet new people, stay in touch with loved ones, reconnect with old friends, discuss important social issues, and promote businesses around the world. Today, there are hundreds of social media platforms, with new ones...

In part 1 of our laptop dual monitor series, we shared the advantages of using a second monitor for your laptop. In addition to making it easier to reference information, dual monitors can also help reduce downtime and improve focus. This...

Extending your laptop screen with a dual monitor can make your work and travel life easier. Instead of inefficiently working off one small monitor, you can invest in a secondary monitor – either traditional desktop monitor or a portable monitor. If...

Reliable and powerful web hosting is essential for your small business website as it keeps your website active and operational, provides support, and sustains it during heavy traffic. Businesses can typically choose between a myriad of options when it comes to...

Have any of your customers submitted reviews on Google but you can't see them? There's a possibility that Google filtered out those reviews from your profile, believing those reviews were spam. The giant search engine has in the recent past been...

Networking plays an important role in helping most businesses grow. However, during the current/post COVID-19 world we live in today, in-person networking events are not as common as they once were. Fortunately, virtual events have become a great alternative to traditional...

When executed well, SEO copywriting can help boost your search engine rankings and lead more traffic to your small business. However, with Google’s everchanging algorithms and the extensive amount of misinformation found online, it can be difficult to separate fact from...

Proper website security is crucial for your small business. However, due to the vast amount of misinformation found online, many small business owners are dissuaded from investing in quality website security solutions. To keep your small business website fully protected, check...

Email marketing is an extremely effective marketing strategy that your small business can use to attract, engage, and keep in touch with your current and potential customers. Drip email marketing campaigns are exceptionally useful as these campaigns can be used to...

When it comes to online reputation management, there are numerous myths and misconceptions circling the internet. Some think it's impossible to fix a bad reputation online. Others believe you can buy your way to a good one. To keep your small...

A web application firewall (WAF) protects websites and other web applications by monitoring and filtering traffic between the website and visitors accessing the site. Considering that website and web application vulnerabilities are a major cause of security breaches, it is essential...

Creating content for Your Money or Your Life (YMYL) webpages can be daunting for many small business owners, as YMYL pages require a higher level of scrutiny and care since the advice or information provided could impact the quality of readers’...