At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. If you’re an e-commerce business owner or simply an online shopper, you may have noticed...

Videos have become among the top effective marketing tools. According to data by Statista, the number of digital video viewers worldwide is 3.37 billion. Based on research conducted in 2023, the average viewer spends 17 hours per week watching digital videos....

You have likely seen the fancy little badge on certain individuals’ LinkedIn Profiles. These are powered by LinkedIn’s verification service, which they outsource to third-party identity verification companies. Note that you do not need a premium LinkedIn account for this feature,...

In the past, Google Business Profiles have been fairly static with basic information like name, address, phone, hours, etc. plus various text-based sections for amenities, services, etc. Additionally, Google showcases photos and videos that the business owner or customers’ upload. However,...

Due to overwhelmingly negative feedback, Google has decided to remove the Web Page Annotation feature as of 3/7/2025. No action is needed to opt out of this feature. We are keeping the details below for historical purposes. Google rolled out a...

You may have seen in the news that behemoth web hosting company, GoDaddy, has come under heavy scrutiny for poor security practices and misleading customers. The Federal Trade Commission (FTC) states, “…since 2018, GoDaddy has failed to implement reasonable and appropriate...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. If you have ever managed a Google Business Profile (GBP) or strategized for local SEO,...

Websites are filled with images. Big, small, and some with stunningly high definition. Although website visitors may want to see all those images, they often do not wish to wait long for the images and the remainder of your webpage to...

Earning reviews on Google can be an extremely beneficial way for businesses to gain firsthand customer feedback. Additionally, reviews can boost a company’s reputation and help their search engine optimization (SEO). However, there may be some instances where a specific Google...

Over the past few years, multiple studies have been released with data that shows anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is searching for a product/service nearby or in a specific geographic area....

As a web designer who has been building websites for almost two decades, I often get asked about ways to improve website performance, especially for small businesses operating on a tight budget. One of the best ways to improve website performance...

In June 2024, LinkedIn began rolling out LinkedIn Premium Company Pages. According to LinkedIn, a LinkedIn Premium Company Page includes additional features that help “grow your business and expand your network.” Note that a LinkedIn Premium Company Page is a different...

Online shopping is more popular than ever and the trend continues to grow each year. According to the U.S. Department of Commerce, online consumer spending reached $1.119 trillion in 2023, and e-commerce transactions represented 22.0% of total retails sales. One of...

Did you receive a letter in the mail from “Domain Name Services” stating that your domain name would expire on a date that’s rapidly approaching? We certainly did, and we’ve had many clients report that they’ve received the same letter as...

When it comes to running a small business, you often face decisions that balance budget, flexibility, and professionalism. One such decision is whether to operate out of a coworking space (also known as shared office space). Co-working spaces are undeniably popular....

If you're a small business owner, marketing professional, or literally any computer user seeking to optimize your workflow and boost productivity, incorporating multiple monitors into your setup can be a game-changer. Say goodbye to constantly switching between windows and welcome the...

You have likely heard the phrase “evergreen content” used by digital marketers or discovered how-to guides on creating evergreen content as you were researching and developing your own content strategy. Evergreen content is commonly defined as content that remains relevant for...

You likely already know the significant SEO benefit and, more importantly, the improved user experience you create by routinely adding relevant photos to your Google Business Profile (GBP). Adding relevant photos of your location, products, and services can help you increase...

Most marketing professionals have a base knowledge that having a well-optimized and complete Google Business Profile (GBP) is critical for SEO and online visibility. Search engine optimizers will often go to excruciating detail ensuring the data on your GBP is accurate...

If your business has a Google Business Profile (GBP) listing (formerly Google My Business – GMB), you’ve likely encountered the dreadful issue where your cover photo seems to have a mind of its own. Perhaps, you’ve even used the GBP settings...

You likely have already setup a Google Business Profile (GBP) for your small business. As a result, you are eligible to show within Google’s “Local Pack” and within Google Maps. However, an additional optimization step is to add high quality photos...