Over the past few years, multiple studies have been released with data that shows anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is searching for a product/service nearby or in a specific geographic area....
As a web designer who has been building websites for almost two decades, I often get asked about ways to improve website performance, especially for small businesses operating on a tight budget. One of the best ways to improve website performance...
In June 2024, LinkedIn began rolling out LinkedIn Premium Company Pages. According to LinkedIn, a LinkedIn Premium Company Page includes additional features that help “grow your business and expand your network.” Note that a LinkedIn Premium Company Page is a different...
Online shopping is more popular than ever and the trend continues to grow each year. According to the U.S. Department of Commerce, online consumer spending reached $1.119 trillion in 2023, and e-commerce transactions represented 22.0% of total retails sales. One of...
Did you receive a letter in the mail from “Domain Name Services” stating that your domain name would expire on a date that’s rapidly approaching? We certainly did, and we’ve had many clients report that they’ve received the same letter as...
When it comes to running a small business, you often face decisions that balance budget, flexibility, and professionalism. One such decision is whether to operate out of a coworking space (also known as shared office space). Co-working spaces are undeniably popular....
If you're a small business owner, marketing professional, or literally any computer user seeking to optimize your workflow and boost productivity, incorporating multiple monitors into your setup can be a game-changer. Say goodbye to constantly switching between windows and welcome the...
You have likely heard the phrase “evergreen content” used by digital marketers or discovered how-to guides on creating evergreen content as you were researching and developing your own content strategy. Evergreen content is commonly defined as content that remains relevant for...
You likely already know the significant SEO benefit and, more importantly, the improved user experience you create by routinely adding relevant photos to your Google Business Profile (GBP). Adding relevant photos of your location, products, and services can help you increase...
Most marketing professionals have a base knowledge that having a well-optimized and complete Google Business Profile (GBP) is critical for SEO and online visibility. Search engine optimizers will often go to excruciating detail ensuring the data on your GBP is accurate...
If your business has a Google Business Profile (GBP) listing (formerly Google My Business – GMB), you’ve likely encountered the dreadful issue where your cover photo seems to have a mind of its own. Perhaps, you’ve even used the GBP settings...
You likely have already setup a Google Business Profile (GBP) for your small business. As a result, you are eligible to show within Google’s “Local Pack” and within Google Maps. However, an additional optimization step is to add high quality photos...
As a small business, you often need to work twice as hard to promote your company and successfully grow your business. At the same time, you need your technology to operate both reliably and streamlined on a day-to-day basis. Small businesses...
In today’ digital age, having a robust online presence is a crucial ingredient for every restaurant’s success. One effective way to boost your restaurant's attractiveness and online visibility is by adding your menu to your Google Business Profile (GBP). As a...
SEO (Search Engine Optimization) can seem a bit mysterious at first. This is partially because the SEO industry is in constant flux, and no one truly knows the full “secret sauce” of what all goes into search engine’s algorithms and how...
As a small business owner or a multi-discipline marketer, ensuring your website is fully optimized for search engines is critical for your success. While search engine optimization (SEO) can be a challenging concept to keep up with, fortunately there are numerous...
So, you’ve received a dreaded 1-star review on your Google Business Profile. You love your company and the services and products you offer, so it feels like quite a punch in the gut. However, getting negative Google reviews is an issue...
Expanding your business to a second or third location is an exciting milestone, but it also comes with its own set of challenges. As an SEO and marketing expert who has worked with clients in over 24 states, I’ve seen firsthand...
Technology continues to evolve, and new tools emerge daily with the increased use of mobile devices and applications. Apple is one company that continues to develop tools to help its users access products and services they require from different businesses in...
When you send emails to clients from an email marketing platform (e.g. MailChimp, Constant Contact, Zoho Campaigns, etc.), the email marketing platform will record whether or not the emails were delivered successfully to your intended recipients. If the emails did not...
