If your business has a Google Business Profile (formerly Google My Business), you may periodically receive a notice from Google stating that “you’ve received an ownership request.” This email should not be ignored! In this article we cover what triggers the...
Fast Google Business Profile (GBP) Website Creator Alternatives
For many years, Google Business Profiles included a convenient feature to automatically create a free Google Website. This free Google site used the data already populated into your Google Business Profile (formerly Google My Business) to build out a very basic...
What Is Dynamic Number Insertion (DNI) and Why It’s Essential for Your Marketing Campaigns
In today’s digital marketing landscape, understanding the nuances of how your audience interacts, both positively and negatively, with your campaigns is crucial for success. As CEO of Igniting Business, a company dedicated to helping small businesses thrive through digital marketing services,...
What Is a Primary Versus Secondary CTA (Call-To-Action)
Successful websites must have clear calls-to-action (CTAs) on each page. A call-to-action clearly guides and motivates users to complete a desired action on your website. However, there is a distinct difference between a primary CTA and a secondary CTA. Do you...
What to Look for When Hiring an SEO Company
If you are considering hiring an SEO (Search Engine Optimization) company, we urge you to thoroughly understand these factors to consider before you sign on the dotted line. In full disclosure, Igniting Business does offer SEO Services, so there is certainly...
Creating Infographics to Build Backlinks and Boost SEO
Infographics are visual formats that help readers absorb a lot of information in an attractive, creative, and exciting way and can liven up even the dullest of content. Additionally, infographics are known for being an effective tool that can communicate complex...
What Is Phone Call Tracking and Monitoring Software?
Phone Call Tracking, also known simply as “call tracking” in the marketing world, is a methodology of tracking incoming lead calls and attributing the calls to specific marketing campaigns. Put simply, call tracking can help you determine what marketing initiative led...
5 Advantages of LinkedIn Advertising
For small businesses today, online advertising is crucial for success. However, with numerous online advertising platforms available, each offering their own specific advantages, determining which online advertising platform will work best for your small business can be challenging. Keep reading to...
How to Optimize and Change Your Google Business Profile Logo Picture
Your company’s Google Business Profile (GBP) is typically a potential visitor’s first impression even before they decide to visit your website. Your Google Business Profile details show up on your Google Knowledge Panel (when someone searches your brand name), as well...
How to Enable Free Google Shopping Listings by Connecting Your Shopify Website to Google Merchant Center
If you manage a website powered by Shopify’s e-commerce platform, you are likely looking for any affordable ways to boost your visibility within search engines like Google. Thankfully, Shopify and Google have made a unique integration available that can boost your...
How to Easily Track Form Submissions on Your Website Without Google Analytics
Over the years, I've personally worked with hundreds of small businesses in 24 states, helping them harness the power of technology to achieve their marketing and growth goals. Today, I'd like to shed some light on a topic that's often either...
How to Find and Select Quality Stock Photos for Commercial Use
If you’ve ever worked on building a website or creating a social media campaign, you’ve likely had to hunt for appropriate and engaging photos. Yes, we know in the ideal world that it would be best to capture original photographs either...
Pros and Cons of Dark Theme Websites
As web designers who build custom websites for our clients, we encounter tons of different web design preferences, requests, and examples. One of the trends we are seeing more commonly is clients’ willingness to consider dark theme websites. In this post,...
What are the Disadvantages and Limitations of Website Builders?
Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Before you start, do you know the disadvantages and limitations of most website builders? Website builders can certainly help...
Why Consistent Company Branding is Vital
Undeniably, consumers have moved to an online world. The internet is where they shop, search for information, engage with their friends, and interact with businesses. There are countless places where a brand can have a presence online (and offline!). It’s critically...
Why You Should Use WD (Western Digital) Red Pro NAS Hard Drives in Your Synology NAS
If you check out our other business tips posts, you’ll find out quite quickly that I am a tremendous fan of Synology NAS (Network Attached Storage) devices. This comes from our experience of successfully using Synology NAS devices at Igniting Business...
Is Your Website Informational or Functional?
Most small businesses recognize that having a website is important since the website serves as both a credibility check for potential customers and a way to share information regarding the company’s products and services offerings. However, a distinct difference exists between...
What Is Structured Data (AKA Schema or MicroData) and How Is Structured Data Used for SEO?
Sometimes, it is the small things that change the way search engines see and understand our websites. Structured Data has been used more over the years by search engines to help categorize and understand websites and their associated content. You may...
How to Improve Your Website’s E-E-A-T (EEAT) and 5 SEO Mistakes to Avoid
You have probably heard of Google's E-E-A-T (or “Double-E-A-T”). The concept has been around since 2014, though it used to be just E-A-T until Google added a second “E” on December 15, 2022. E-E-A-T has become a vital SEO concept that...
Social Media Ads Vs. Google Search Ads: A Quick Guide for Business Owners and Marketers
The digital advertising world can sometimes feel like a vast ocean of possibilities. Especially for small business owners and marketers wearing numerous hats, the number of choices can be downright overwhelming. Two major marketing channels that frequently come under consideration are...
Advantages of Using Dual or Multiple Monitors
In the business environment, companies are looking for ways to improve efficiency when it comes to computer usage. But before you spend money on a faster processor, more RAM, or converting to NVMe SSD, we challenge you to consider upgrading to...