Ben Seidel is the CEO and Founder of Igniting Business. Ben has been serving hundreds of small businesses with web design and SEO services for over 15 years and covering digital marketing related topics since 2012.

Over the years, Ben has been recognized on a local and national level, including entrepreneurship awards from both the NFIB and NASE and being featured in publications such as CNBC Universal, Yahoo News, Intuit Small Business,, Mizzou Magazine, and Fox Business.

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4 Common Google Ads Myths Debunked

Google Ads is one of the most effective online advertising methods for small businesses and can offer numerous benefits. However, due to the extensive amount of misinformation circling the internet, many small businesses have been discouraged from capitalizing on Google Ads,...

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Why Animated Explainer Videos are Instrumental for Your Small Business Marketing

Video marketing is continuing to grow in popularity, and it is now estimated that videos account for 82% of global internet traffic. Therefore, when it comes to your small business marketing tactics, animated explainer videos make for an excellent addition. Using...

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How to Create Attention-Grabbing Social Media Graphics to Improve Engagement

When it comes to your small business’ social media pages, your content should be attention-grabbing and interactive. No one wants to be scrolling social media just to read long blocks of text all day long. In fact, research conducted by BuzzSumo...

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Why You Should Consider Replacing Your Microsoft Windows Server with a Synology NAS

Last Updated: November 6, 2022 Small businesses require effective ways to save, retrieve, co-author, backup, and share data among employees to boost their competitive advantage. However, maintaining and improving this technological infrastructure could be difficult for small businesses as they commonly...

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5 Tips (and Handy Tools!) for Improving Your Local SEO Strategy

If you own a small brick-and-mortar business, it is essential to develop your local search engine optimization (SEO) strategy; otherwise, competing with other companies in your area can be challenging. Local SEO plays a critical role in putting your small business...

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5 Website Security Mistakes to Avoid

Technological development goes hand in hand with security risks. Big companies like Adobe, Home Depot, and Sony have fallen prey to hacking attempts. While you may assume your small business is safe due to your relative obscurity, small businesses undeniably make...

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Improve Your Website E-A-T (EAT) and SEO by AVOIDING These 5 Mistakes

You have probably heard of Google's E-A-T. The concept has been around since 2014 and has become a vital SEO element. Unfortunately, it is a term that confuses many people. Read on to find out what E-A-T is, its importance, and...

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Important Google Algorithm Updates of 2021 for Small Business and Local SEO

Last Updated on December 16, 2021 Each year, Google evolves and introduces more updates to its algorithm to improve the search experience. This ensures its users browse on secure, accurate, and more relevant pages. Understanding Google’s major algorithm updates and their...

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Google's Recent Algorithm Update: What BERT Means for Your Small Business

Last Updated on February 21, 2022 Google aspires to be fair to companies that want consumers to find their websites and to the consumers searching for results that best meet their needs. To achieve these goals, Google updates its algorithms hundreds...

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4 Key Features and Benefits of NAS (Network Attached Storage) Devices for Small Businesses

Last Updated on April 10, 2022 As a small business, you often need to work twice as hard to promote your company and successfully grow your business. At the same time, you need your technology to operate both reliably and streamlined on...

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NAS (Network Attached Storage) vs. Server for Small Businesses

Last Updated on November 6, 2022 For any small business, it is important to have an effective way to store data and share it among employees. Thus, any network with more than 2 or 3 users who need to access the...

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Advantages of Using Dual or Multiple Monitors

Last Updated on December 12, 2021 In the business environment, companies are looking for ways to improve efficiency when it comes to computer usage. But before you spend money on a faster processor, more RAM, or converting to NVMe SSD, we...

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