Keeping track of who was present during business hours for various reasons can be a good practice, especially when it comes to following up with these visitors. For retail businesses, this could be a way to reach out to them with...

Many small businesses know the positive impact link-building can have on a website's ranking power on search engines like Google. However, coming up with unique ways to gain backlinks can be challenging. The following are five unique ways to gain links...

What is one of the best ways to visually promote and brand your company on Facebook? If your answer is "video", you're spot on. But do you use video to maximum effect for your page? Unless you're also using video as...

In a recent blog post, we discussed why quality content is important. For this post, we’ve come up with a few easy tips on how to create good, quality content and put your company in front of many potential clients. Content...

Getting started in social media can be daunting. While the number of social media platforms available can seem intimidating, starting with one social networking site that works best for your small business will help you manage, maintain, and eventually grow your...

If you're looking to increase the amount of organic traffic your website, search-engine optimization (SEO) is likely on your radar. SEO is, at its core, the use of specific strategies that help search engines understand when content is relevant to a...

The Group feature is not new to the Facebook platform, but it promises to be more relevant since Mark Zuckerberg's announcement in early 2018 that they're changing what content appears on users' News Feeds. This change includes showcasing fewer organic posts...

While you may try to avoid it, sometimes your e-commerce business will run out of a particular item. How you deal with out of stock inventory can be significant to your online brand and customer satisfaction. In this post, we will...

Businesses and consumers will soon see the effects of recent advancements in exciting technologies such as artificial intelligence (AI), 5G telecommunications, voice searches, and virtual reality (VR). In fact, some of these are being used right now! In the not-so-distant future,...

A new year gives us all a chance to start fresh and try new things and marketing is no exception. Though it's still early in 2019, it's actually the right time for your small business to consider new trends in website...

Online marketing is popular and is where many eyes are focused. Online marketing can be interacted with easily on computers, phones, and other devices via commenting, spreading through social media, upvoting on online platforms, or other means. Some online campaigns even...

In investigating various ways to market your small business more effectively, you've likely come across the term conversion rate optimization (CRO). But have you taken the time to research this practice? If not, it's time you learn how to increase conversions...

In the growing age of the Internet and always being present online, it seems like everyone is talking about the advances in inbound and content marketing, drawing people in towards your business. Inbound marketing certainly helps businesses garner success, but strategic...

In the 21st century your online reputation is absolutely crucial to how your business performs in the real world. What is your online reputation? Your reputation online is governed by a few different factors. Ratings, reviews, and rankings on various social...

The digital landscape is in a constant state of evolution, just like your brand. Understanding customer needs and finding ways to meet those needs is a good first step in reaching your target market, but nowadays, a small business must do...

For small businesses and bootstrap entrepreneurs, marketing effectively on a budget can be a difficult task. Instead of trying to mimic large companies who have even larger budgets and a whole staff of people dedicated to maximizing ROI, small companies should...

Search engine optimization (SEO) is a core element in developing an effective website marketing strategy. According to PEW Research, "Roughly eight-in-ten Americans are online shoppers." Additionally, studies indicate "65% of Americans indicate that when they need to make purchases they typically...

If you have a small business or you're just starting to branch out and build your brand online, consider using social media platforms to promote your company. Users want to be on social media, so it's a great avenue for your business...

What's your real goal behind the metrics your company monitors and evaluates? Even if your first response to this is "making money," that's a valuable goal to reiterate. In today’s article, we’ll discuss how metrics may not always align with a...

Last Updated: May 12, 2021 Small businesses can get great mileage from promotional products, a creative way to market your company branding in the new year. Start the year with a fresh stock of new promotional products to leave a lasting impression...

In today's market, it is common knowledge that every business needs a website. Whether you're an international corporation or a local retail store, you need to have a presence on the Internet in order to reach out to your customers and...