In a recent blog post, we outlined a few best practices for writing irresistible calls-to-action (CTAs). In this post, we cover several different types of CTAs that can be included in your content to serve different website visitors and their unique...

Alt text, short for alternative text and synonymous with alt tag, is a concise textual description of an online image that describes the appearance and provides context as to how the image relates to the rest of the content on the...

When marketing your business, it is essential to have clear, well-written calls-to-action (CTAs) included in your marketing content. A CTA helps guide potential customers visiting your website or social media to take the next step, transforming leads into valuable conversions. Check...

When designing a website for your small business, there are numerous options and factors to consider. One aspect is that of deciding between custom web design or buying a pre-packaged website template. Many people mistakenly think that website templates with complete...

Despite the common myth that email marketing is dead, email marketing remains one of the most effective marketing solutions today. Done right, email marketing can generate impressive leads as well as drive additional revenue from your existing customer base. However, certain...

When it comes to online advertising, it is essential to not only create messages that attract your target audience, but also to ensure that your messages reach your prospects. While LinkedIn advertising has many advantages, one of the most unique benefits...

Building links pointing to your small business website is beneficial to your search engine optimization (SEO) and the visibility of your small business. However, with the vast amount of misinformation circulating online, it can be difficult to determine what is fact...

Today, your website often serves as consumers’ first impression of your business. Therefore, when creating or updating your small business website, it is essential to anticipate what your visitors and potential customers will want to see. If your website is lacking...

While product-based companies have been taking advantage of e-commerce tools for years, if you own a service-based company, you may not be aware of how e-commerce can benefit your business as well. In fact, taking advantage of e-commerce tools can give...

With 54% of consumers preferring video content over other forms of content, video marketing can be an excellent marketing tool for keeping your audience engaged, generating leads, and increasing conversions. However, achieving video marketing success is not always as straightforward as...

Proper spelling, grammar, and writing technique are the table stakes of high-quality content. When writing content for your small business website, it is crucial to satisfy the search intent of readers. However, it is equally important to demonstrate professionalism and quality...

In part 1 of our laptop dual monitor series, we shared the advantages of using a second monitor for your laptop. In addition to making it easier to reference information, dual monitors can also help reduce downtime and improve focus. This...

Extending your laptop screen with a dual monitor can make your work and travel life easier. Instead of inefficiently working off one small monitor, you can invest in a secondary monitor – either traditional desktop monitor or a portable monitor. If...

Reliable and powerful web hosting is essential for your small business website as it keeps your website active and operational, provides support, and sustains it during heavy traffic. Businesses can typically choose between a myriad of options when it comes to...

When executed well, SEO copywriting can help boost your search engine rankings and lead more traffic to your small business. However, with Google’s everchanging algorithms and the extensive amount of misinformation found online, it can be difficult to separate fact from...

Proper website security is crucial for your small business. However, due to the vast amount of misinformation found online, many small business owners are dissuaded from investing in quality website security solutions. To keep your small business website fully protected, check...

A web application firewall (WAF) protects websites and other web applications by monitoring and filtering traffic between the website and visitors accessing the site. Considering that website and web application vulnerabilities are a major cause of security breaches, it is essential...

Creating content for Your Money or Your Life (YMYL) webpages can be daunting for many small business owners, as YMYL pages require a higher level of scrutiny and care since the advice or information provided could impact the quality of readers’...

Google Ads is one of the most effective online advertising methods for small businesses and can offer numerous benefits. However, due to the extensive amount of misinformation circling the internet, many small businesses have been discouraged from capitalizing on Google Ads,...

Video marketing is continuing to grow in popularity, and it is now estimated that videos account for 82% of global internet traffic. Therefore, when it comes to your small business marketing tactics, animated explainer videos make for an excellent addition. Using...

When it comes to your small business’ social media pages, your content should be attention-grabbing and interactive. No one wants to be scrolling social media just to read long blocks of text all day long. In fact, research conducted by BuzzSumo...