Your company’s website is one of your best marketing engines. It doesn’t sleep, require vacation, call-in sick, and it works 24x7. Some of the most effective ways to keep visitors on your site are universally known: have good content, solve your...
Your company’s website is one of your best marketing engines. It doesn’t sleep, require vacation, call-in sick, and it works 24x7. Some of the most effective ways to keep visitors on your site are universally known: have good content, solve your...
Over the past several weeks, we have written a three-part series on better understanding and analyzing your Google Analytics data. Today, we’re wrapping up that series with a bonus fourth part (surprise!) focused on comparing your expectations to actual results. ...
Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google...
Having a website means you can do business with virtually anyone. But having a site with Google Analytics means you can know from where your business and potential interest is originating. Knowing location details can help you either target your business...
In June, we discussed how to effectively leverage Google Analytics for your website. Due to the sheer volume and robustness of data provided by Google Analytics, small business owners can often get lost amongst the data and reports. Today, we launch...
Last Updated: May 12, 2021 Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Do you know the disadvantages and limitations of most website builders? Website builders can...
Google Analytics is a must-have tool for staying aware of the latest statistics and online trends on your site - from clicks, to page views, to traffic from specific devices. These solutions offer important insights into what people are doing on...
If it seems as if in recent months there has been a notable rise in website hacks, you are not alone in your analysis. In 2016 alone, there were data breaches in major organizations such as LinkedIn, Snapchat, UC Berkley, Wendy's...
One of the latest trends seen in web design is being pushed by one of the major browser players today: Google. If your website design is still using Adobe Flash Player, then Google is about to make it a little more...
Internet Retailer predicts by 2018, U.S. customers alone will generate at least $400 billion in online spending. For small organizations, it is therefore vital to stay current with small business e-commerce website trends to meet the growing needs of customers. So...
It's no secret that most individuals now regularly use their smart phones as much, if not more than their laptops or PCs. This is particularly true for young people who often don't even bother to buy a traditional computer anymore but...
We’ve all been to a website that takes forever to load, and most of us don’t have time to wait. In the web design and technology world, faster is always better! Ironically, nothing turns off a potential customer faster than a...
With all of the new features that world of web design has seen in the past year, it can be frustrating to figure out which trends to implement in order to keep your website relevant and up-to-date. To help you, we...
Once you've made the decision to develop or redesign a website for your small business, many key points must be considered; budget, choosing a host site, determining the target audience, etc. One of the most important questions to ask is: do you...
Google is well known for allowing users to access their multiple web based services all with one account. One account can access Gmail, YouTube, Google+, Google Drive, Google Photos, and more, but what some don't know, is that there is...
There are many benefits of redesigning your website. Web development companies, of course, appreciate when you are ready to pull the trigger on a new design from a financial perspective. But the bigger question remains, is redesigning my small business website...
In today's market, most small businesses recognize that having a website is imperative for the credibility as a company and a way to share information regarding services and products. However, a distinct difference exists between having a website that simply...
Recently we wrote a blog on why your small business should have a blog. One of the challenges many small businesses have is finding inspiration for what to write about. We've compiled a list of 6 different types of blogs that...
When we sit down with our small business clients for a web design or marketing meeting, we often ask if they have considered adding a blog to their website. Many clients claim they would not be good at blogging or that...
Last Updated: May 12, 2021 Typically, the home page of a website serves as the most significant landing page for both new and returning visitors. Essentially, this single page creates an overall impression of your company in a matter of seconds....
Google, as well as other search engines, have already greatly impacted the way that we search for information. I would argue that very few people in the United States do not use a search engine at least once a day....