In the competitive business environment, companies are always looking for ways to improve efficiency when it comes to computer usage. But before you spend money on a faster processor, upgrading your network, or converting to NVMe SSD, we challenge you to...

With the importance of Google driving customers to your business, very few business owners doubt the influence and impact reviews have on both your online visibility and credibility within customers’ eyes. However, simply having reviews is not enough for your reputation...

In today’s digital marketing landscape, understanding the nuances of how your audience interacts, both positively and negatively, with your campaigns is crucial for success. As CEO of Igniting Business, a company dedicated to helping small businesses thrive through digital marketing services,...

Understanding how and where your business appears for relevant search keywords and phrases is critical. However, it's not enough to simply track your ranking performance in just one city or zip code. In this post, we'll explain why businesses should monitor...

Many of our clients ask us who is technically allowed to write a Google review on their Google Business Profile (GBP). Usually, this question arises when either the company wants to encourage reviews on their Google business listing, or if they...

We’ve both seen firsthand and heard hundreds of complaints about Google’s video verification process for new business locations or locations requiring a re-verification. From our experience, there are two types of issues commonly encountered: 1) the video fails to upload or...

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

As a business owner, you’ve likely seen official badges and statements on some marketing and SEO companies’ websites that declares they are a “Google Partner.” At first glance, this can seem reassuring when you are seeking out a new partner for...

Power quality problems — momentary brownouts, full‑blown power outages, and voltage spikes — damage sensitive electronics and corrupt open files every day. Hardware malfunctions are a leading cause of data loss, responsible for 44% of incidents according to Business Dasher, and power...

Have any of your customers told you they submitted reviews on your Google Business Profile (GBP), but you can't see them? There's a possibility that Google filtered out reviews from your profile, believing those reviews were spam. Due to the uptick...

While Search Engine Optimization (SEO) has been a practice since the 1990’s, it truly changes and transforms every single day. This constant state of flux is partly due to search engine behemoths, like Google, who continually update, tweak, and run experiments...

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. As a web designer who has been building websites for over 20 years, I’ve seen...

Over the years, I've personally worked with hundreds of small businesses in 24 states, helping them harness the power of technology to achieve their marketing and growth goals. Today, I'd like to shed some light on a topic that's often either...

If you’ve ever worked on building a website or creating a social media campaign, you’ve likely had to hunt for appropriate and engaging photos. Yes, we know in the ideal world that it would be best to capture original photographs either...

Videos have become among the top effective marketing tools. According to data by Statista, the number of digital video viewers worldwide is 3.37 billion. Based on research conducted in 2023, the average viewer spends 17 hours per week watching digital videos....

In the past, Google Business Profiles have been fairly static with basic information like name, address, phone, hours, etc. plus various text-based sections for amenities, services, etc. Additionally, Google showcases photos and videos that the business owner or customers’ upload. However,...

Due to overwhelmingly negative feedback, Google has decided to remove the Web Page Annotation feature as of 3/7/2025. No action is needed to opt out of this feature. We are keeping the details below for historical purposes. Google rolled out a...

You may have seen in the news that behemoth web hosting company, GoDaddy, has come under heavy scrutiny for poor security practices and misleading customers. The Federal Trade Commission (FTC) states, “…since 2018, GoDaddy has failed to implement reasonable and appropriate...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. If you have ever managed a Google Business Profile (GBP) or strategized for local SEO,...

Websites are filled with images. Big, small, and some with stunningly high definition. Although website visitors may want to see all those images, they often do not wish to wait long for the images and the remainder of your webpage to...