Digital Marketing Blog Topics

Explore our marketing posts covering topics on digital marketing, targeted advertising, PPC, SEM, email marketing, and marketing best practices.

What is Remarketing?

Remarketing can sometimes seem like a scary concept to small businesses, but done effectively, it can yield some big results. Remarketing campaigns allow a business to send online ads to users who visited their website, or users who took a specific...

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3 Social Media Must-Haves

One of the most common misconceptions about social media for business is that simply having a business page will bring more online followers and offline sales. Social media is a great tool to aid these two things; however, it takes a...

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Facebook Page Insights – What You Need to Know

Facebook’s Page Insights tool can be very helpful to business page administrators, but often times, page owners are unaware of the valuable information this tool offers. Read on to discover the features and how they can benefit your social activity. To...

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4 Tips for Better Engagement on Social Media

Small businesses have the ability to create very high quality content, but often times don’t fully understand how to promote that content and engage with users on social media. These four tips will help any business boost the engagement on their...

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Content Marketing: 2 Myths and 2 Tips

Content marketing has become a driving force in the online world. Consumers are constantly searching for reputable information about goods and services, and businesses have a great opportunity to provide such content. Many small businesses are aware that they should be...

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4 Rules for Handling Negativity on Social Media

One of the questions we get frequently at Igniting Business is “How do I respond if someone leaves negative comments on my social media page?” Social media has become an environment of direct interaction between a business and the consumer; this...

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Social Media Platforms for Your Business

With hundreds of social media platforms out there, it is sometimes difficult to know which one is right for your business. This short guide will highlight the uses and benefits of four major platforms.   Facebook: The main benefits of Facebook...

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So Your Small Business is on Facebook, Now What?

Many small businesses rush to create a Facebook page, but then often get stuck and don't know how to use the platform to benefit their business. Facebook can be a great tool to reach your consumers, generate traffic to your website,...

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Facebook Adds Star Ratings to Business Pages

As you may have noticed, Facebook rolled out their star rating system onto business pages last month. In reality, the star rating system has been in place on Facebook's mobile app for places for quite some time. However, November is when...

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7 Reasons You Should Actively Use LinkedIn

Whether you are an entrepreneur, business professional, or just a student, LinkedIn can be a powerful social networking tool. Unlike many other social media platforms, LinkedIn primarily focuses on furthering your personal brand as a business professional. Don't get me wrong,...

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Double Take: Using Double-sided Business Cards to Leave a Lasting Impression

Have you been handed a business card lately, read the front, and then flipped it over and found more writing on the back? Double-sided business cards are becoming more popular, as business people try to communicate more information to potential or...

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Facebook Buys Instagram for $1 Billion

On April 10th, Facebook announced that it acquired the newly emerging Instagram. If you don't know what Instagram actually is, you're not alone. Instagram is a social media platform completely focused on sharing individual photos. You can snap a picture, apply...

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