Whether you've been using email marketing as an outlet for a while or you're just starting out, we all need a little inspiration for new content. Even if you know exactly what topics you want to talk about, the most challenging...
Evaluating Social Media - What's Best for your Small Business?
This article was originally seen in the Lee's Summit Chamber of Commerce's business magazine called Catalyst. You can see the original article in their magazine at https://issuu.com/lschamber/docs/julycatalystweb/38?e=0 The number of social media platforms are increasing nearly every day. Usage of these platforms is...
Infographic Explaining How and When to Use Different Image File Types
Below is an infographic explaining the 4 main types of image file types, when to use them, when not to use them, their best features, and a little background information about each. JPEG, PNG, PDF and Ai are some of the...
Why Your Business Needs an Extraordinary Logo
One of the first steps in starting a business is designing a logo that is essentially the face of the company. Logos are a way for people to recognize and identify with the company's brand. The logo is what appears on...
The Importance of Good Product Photography
Did you know that the majority of us learn best with the use of pictures, color association and observation? The importance of great product photography may make or break your website demand and especially your ecommerce sales. The more appealing and...
How to Set Realistic Marketing Goals
Regardless of what type of business you own/run, setting realistic marketing goals is a challenge for anyone. It sounds like a simple task, but ends up feeling demanding and impractical. There are a few aspects people struggle with, like setting challenging...
Does Your Business Need Google Plus?
Having an active presence on Google Plus can be very beneficial to businesses of all sizes, but sometimes this platform can be overlooked. Let’s take a look at some of the benefits this platform provides and how your business could be...
What is Remarketing?
Remarketing can sometimes seem like a scary concept to small businesses, but done effectively, it can yield some big results. Remarketing campaigns allow a business to send online ads to users who visited their website, or users who took a specific...
3 Social Media Must-Haves
One of the most common misconceptions about social media for business is that simply having a business page will bring more online followers and offline sales. Social media is a great tool to aid these two things; however, it takes a...
Facebook Page Insights – What You Need to Know
Facebook’s Page Insights tool can be very helpful to business page administrators, but often times, page owners are unaware of the valuable information this tool offers. Read on to discover the features and how they can benefit your social activity. To...
4 Tips for Better Engagement on Social Media
Small businesses have the ability to create very high quality content, but often times don’t fully understand how to promote that content and engage with users on social media. These four tips will help any business boost the engagement on their...
Content Marketing: 2 Myths and 2 Tips
Content marketing has become a driving force in the online world. Consumers are constantly searching for reputable information about goods and services, and businesses have a great opportunity to provide such content. Many small businesses are aware that they should be...
4 Rules for Handling Negativity on Social Media
One of the questions we get frequently at Igniting Business is “How do I respond if someone leaves negative comments on my social media page?” Social media has become an environment of direct interaction between a business and the consumer; this...
Social Media Platforms for Your Business
With hundreds of social media platforms out there, it is sometimes difficult to know which one is right for your business. This short guide will highlight the uses and benefits of four major platforms. Facebook: The main benefits of Facebook...
So Your Small Business is on Facebook, Now What?
Many small businesses rush to create a Facebook page, but then often get stuck and don't know how to use the platform to benefit their business. Facebook can be a great tool to reach your consumers, generate traffic to your website,...
Facebook Adds Star Ratings to Business Pages
As you may have noticed, Facebook rolled out their star rating system onto business pages last month. In reality, the star rating system has been in place on Facebook's mobile app for places for quite some time. However, November is when...
7 Reasons You Should Actively Use LinkedIn
Whether you are an entrepreneur, business professional, or just a student, LinkedIn can be a powerful social networking tool. Unlike many other social media platforms, LinkedIn primarily focuses on furthering your personal brand as a business professional. Don't get me wrong,...
Double Take: Using Double-sided Business Cards to Leave a Lasting Impression
Have you been handed a business card lately, read the front, and then flipped it over and found more writing on the back? Double-sided business cards are becoming more popular, as business people try to communicate more information to potential or...
Facebook Buys Instagram for $1 Billion
On April 10th, Facebook announced that it acquired the newly emerging Instagram. If you don't know what Instagram actually is, you're not alone. Instagram is a social media platform completely focused on sharing individual photos. You can snap a picture, apply...