Online advertising is constantly transforming. It started as text-based ads with hyperlinks, then became static, clickable images. Soon it evolved to videos, recommendations from trusted content creators, and reviews. The full range of what online advertising means is growing every day,...

Social media sites commonly make small tweaks and adjustments to their interfaces in an attempt to find the best ways to keep users engaged and scrolling. While these changes are usually geared towards revamping the user experience, these features can also...

Making the choice to advertise online is a big one. You need to decide your budget, look for the right ad platforms, hone in on your targeted audience, and create effective campaigns that will get you the results you want. You...

It is becoming increasingly rare to find a business, even a small business, that does not rely quite heavily on some form of technology to play an essential role in their everyday business operations.  Yet, when it comes to the safety...

You can drive traffic to your site with good content. No matter what business you're in, every article, brief post, and description on your website gives search engines more information about your business and gives potential customers a reason to keep exploring...

Social media pages are evolving to be a continuous, scrollable presentation of content. They're designed to always offer users something new to look at, so they pull from more and more sources to fill users' homepages and timelines. While that means...

You have done the research, chosen your niche and have the capital to get started. You are passionate about your work and excited to get started launching your business. For a last check, walk through these five marketing tips for small...

Marketing is about getting attention, but if audiences expect a banner ad or a commercial clip, they may easily ignore it if there are other things to watch. That means providing interesting content when there's little competition is a good way...

Did you know every minute there are 300 hours of video uploaded to YouTube? Because of all the “clutter,” videos advertising products and services often have an uphill battle to cut through the noise.  With a few additional steps, you can...

Content marketing offers tremendous opportunities for getting your message in front of potential customers.  However, when done poorly or inadequately, content marketing can result in nothing more than wasted time. Here are four common mistakes that can torpedo a small business'...

In the third part of our video marketing series, we mentioned the idea of educational videos. Edutainment has always been a big hit in the visual media world. People love watching how to make or do something, even if they have...

Your company’s website is one of your best marketing engines.  It doesn’t sleep, require vacation, call-in sick, and it works 24x7. Some of the most effective ways to keep visitors on your site are universally known: have good content, solve your...

As we discussed in Part 2 of this series, hooking your audience’s attention is vital to the success of your video marketing efforts. However, to grab that attention, your small business must create the right videos tailored for the right platforms....

Small businesses are built on a foundation of information. Whether it's your list of clients, your expertise, or how your software or online tools help businesses go about their business, the collection and careful use of that information is critical. Even...

In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy.  People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and...

When it comes to project management, organizing even a small team can be overwhelming.  Whiteboards get erased, sticky notes get lost, and email chains become too long to read. In order to get more done, on-time and better than ever, your...

Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac....

Over the past several weeks, we have written a three-part series on better understanding and analyzing your Google Analytics data.  Today, we’re wrapping up that series with a bonus fourth part (surprise!) focused on comparing your expectations to actual results.  ...

Successful business owners know the power of staying abreast of search engine optimization (SEO) trends. Falling behind means losing rankings and potential customers.  These are five SEO trends to consider as we enter the latter half of 2017.   Machine Learning...

Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google...

By providing the necessary tools that empower remote employees to communicate and work with each other, remote desktop apps equalize the playing field of modern business by enabling any business to tap into an enormous, global talent pool.  However, with benefits...