Digital Marketing Blog Topics

Content marketing offers tremendous opportunities for getting your message in front of potential customers.  However, when done poorly or inadequately, content marketing can result in nothing more than wasted time. Here are four common mistakes that can torpedo a small business'...

In the third part of our video marketing series, we mentioned the idea of educational videos. Edutainment has always been a big hit in the visual media world. People love watching how to make or do something, even if they have...

As we discussed in Part 2 of this series, hooking your audience’s attention is vital to the success of your video marketing efforts. However, to grab that attention, your small business must create the right videos tailored for the right platforms....

In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy.  People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and...

Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac....

When writing website copy or content for your business, keywords are a huge factor for SEO. The right keywords rank you higher on Google's search results, so achieving this requires the right tools and resources. One such tool is Google's Keyword Planner, which has features such as...

As a small business, social media platforms such as Facebook are a great way to stay in front of your target audience. Along with gaining an audience through your posts, your business can also place ads through Facebook. The social media platform...

Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled...

Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However,...

Instagram is one of the most accessible and most popular social media platform when it comes to advertising with unique images. If you are trying to expand your reach and stay connected with your customers, an Instagram account is a great...

Real data analysis of the market can be defined as the research, condensing, illustration, and interpretation of hard data gathered from numerous sources. The data that is gathered and analyzed offers businesses insight into what is currently driving the markets, thus...

Nearly every business is on at least one social media platform, and there can be an overwhelming selection of company pages for users to view when searching for specific products or services. So how do you boost your social media presence...

LinkedIn, once just a social media site where people could connect to find employment, has now grown to become a hub for business marketing and thought leadership. Business owners, job seekers, and others have found that LinkedIn is extremely helpful in...

Social media is an up-to-the minute job. Your audience is expecting quality informational posts and updates in real-time. Unless you’re consistently sitting at your computer with free time, this seems impossible for any business to master themselves. Luckily there are many...

Social media's biggest player, Facebook, frequently changes their algorithm. This algorithm determines the content users see in their news feed, and the order in which it appears. For the best chance of success on the platform, your company's social media strategy...

Design in today's digital age is increasingly important since every medium of content needs to attract more eyes more quickly. Our attention zips from one appealing thing to another, and we only stick around if what we're consuming is aesthetically pleasing...

As a small business owner, it’s extremely important to maintain a relationship with your clients. A great way to reach a wider audience is through email marketing. Email marketing lets you send a more personal message and sales pitch directly to...

Before social media, hashtags (#) were simply known as the "pound” symbol. Hashtags are now commonly known to us as a way to display keywords or phrases such as #Marketing or #SmallBusiness. When including these hashtags in social media posts, people...

A Google AdWords campaign is a powerful tool to bring your business right into the search results of people who are actively looking for the products or services you provide, or who are searching for something relevant to your business. For...

The trending influence of social networking on customers is something of which all businesses should take advantage. Whether you’re a B2C or B2B company, the rising benefits are the same. Through social media you're able to interact with customers and other...

It's often difficult to gain a strong social media following as a small business. Your small business likely has the disadvantage of not being a household name or well-known among many people. But that doesn't mean you should disregard social media...