SEO (Search Engine Optimization) Blog Topics

Explore our SEO blog posts covering topics on Google algorithm updates, ranking factors, onsite and offsite SEO, and search engine optimization best practices.

How E-A-T Can Benefit Your YMYL Website

As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go...

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A Brief Overview of “YMYL” for Small Businesses

As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could...

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Understanding Google’s Core Web Vitals to Help Boost Your Small Business’ Website Ranking

In order to have and keep a successful and highly ranked small business website, tracking web performance metrics is important. Each of these metrics have different characteristics and impact various aspects of user experience. Because of the sheer volume of metrics,...

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Establish E-A-T to Improve Your Small Business Ranking

As a small business in today’s world, establishing your online presence and boosting your small business website search engine ranking is essential to your success. In order to achieve these objectives, it is important to understand the qualities Google and other...

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3 SEO Factors to Help Boost Your Small Business Ranking

When it comes to the online world, trends change at an alarming rate. As a small business owner, keeping up with ever-changing search engine optimization (SEO) trends and factors is essential in order to remain relevant and keep your business in...

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3 Content Writing Tips to Gain Readers and Improve SEO

While the visual part of your website catches a customer's eye, it's the written content which cinches the deal. A well-designed website is crucial in grabbing consumers’ attention and improving search engine optimization (SEO). However, consistently creating well-written content is just...

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7 Tips to Improve Your Small Business Search Engine Ranking

All good things take time and effort and that includes boosting your small business’ search engine ranking. To help boost your website’s ranking, check out these helpful SEO tips below. 1. Aim for High Page Quality Your website and all its...

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Using Google’s Knowledge Panel to Enhance Your Online Presence

As a small business owner, there are many different ways in which you can improve your online presence. Keeping your website up to date, regularly adding new blog posts, consistently posting on social media, and online advertising are just a few...

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Local SEO: Increase Your Small Business’ Visibility in Your Community

Whether you’re treading through the early beginnings of your first entrepreneurial effort or have a long history as a well-established business in your community, understanding how to increase your visibility online with local search engine optimization (SEO) will leave you with...

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4 Google Algorithm Updates Small Business Owners Should Know

Do you have trouble keeping up with the endless march of Google algorithm updates? You're not the only one. Google's search algorithm is a complicated masterpiece of engineering, and Google never stops tinkering with its creation. Believe it or not, Google...

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Blogging Part 2: 3 Surprising Ways Your Company Blog Saves You Time

Last week, in the first part of our blogging series, we discussed a few blogging benefits and why your small business should have a blog. This week, we’ll discuss how blogging can actually save you time.Many small businesses don't blog because...

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Blogging Part 1: 4 Ways Blogging Can Benefit Your Small Business

As a small business owner, you've most certainly got your hands full. While balancing managing expenses, meeting with clients, and marketing your business, you might think that blogging is one thing you can go without. However, having a blog on your...

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Market Your Small Business with Google My Business Photographs

With the majority of consumers today turning to Google when searching for new places to eat, hang out, shop, etc., it’s essential for your small business to have, and fully utilize, a Google My Business listing to keep your search engine...

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Backlink Building Benefits for Small Business Customers

Before the onset of the internet, “word of mouth” was an essential marketing tool for small businesses. Earning a good reputation in one's community meant building relationships with both the public and related businesses that proved helpful to their own customers....

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Google's Recent Algorithm Update: What BERT Means for Your Small Business

Last Updated on February 21, 2022 Google aspires to be fair to companies that want consumers to find their websites and to the consumers searching for results that best meet their needs. To achieve these goals, Google updates its algorithms hundreds...

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A Small Business Quick Guide to Local SEO Audits

Amid such a digitally dynamic business environment, ranking highly in search engine results has become crucial to your small business’s success. With the majority of consumers turning to the web to find products/services, ensuring that customers can conveniently find your small...

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3 SEO Ranking Factors: What You Need to Know to Stay Relevant

As you know, simply having a website these days doesn't guarantee leads. The businesses that generate the most leads from their sites are making smart use of search engine optimization (SEO) and keeping up with the ongoing changes. It's all about...

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Alt Text: Why It’s Important for Your Business

We all know the timeless saying “A picture is worth a thousand words”. On the internet, though, that might not be so true – especially for search engines. Have you ever wondered what a search engine reads/detects when it comes across...

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3 Content Tips to Improve Search Rankings

When it comes to writing content for online audiences, ensuring your content is engaging is essential. According to Nielsen Norman Group, around 79% of readers spend time skimming rather than reading online content; only 16% read pages word-by-word. From these statistics,...

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4 Reasons Your Blog’s Traffic is Low

In a recent blog post, we discussed a few different actions to take to help boost traffic to your blog. However, if your blog has been in operation for a few months but you're not seeing the traffic to your small...

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All You Need to Know About Google My Business Short Names

Last updated on 7/8/21 As of June 2021, Google has started the process of phasing out short names on Google My Business.  According to Google, if you have a Google My Business short name already created, it will continue to work...

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