SEO (Search Engine Optimization) Blog Topics

As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go...

As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could...

In order to have and keep a successful and highly ranked small business website, tracking web performance metrics is important. Each of these metrics have different characteristics and impact various aspects of user experience. Because of the sheer volume of metrics,...

As a small business in today’s world, establishing your online presence and boosting your small business website search engine ranking is essential to your success. In order to achieve these objectives, it is important to understand the qualities Google and other...

When it comes to the online world, trends change at an alarming rate. As a small business owner, keeping up with ever-changing search engine optimization (SEO) trends and factors is essential in order to remain relevant and keep your business in...

While the visual part of your website catches a customer's eye, it's the written content which cinches the deal. A well-designed website is crucial in grabbing consumers’ attention and improving search engine optimization (SEO). However, consistently creating well-written content is just...

All good things take time and effort and that includes boosting your small business’ search engine ranking. To help boost your website’s ranking, check out these helpful SEO tips below. 1. Aim for High Page Quality Your website and all its...

As a small business owner, there are many different ways in which you can improve your online presence. Keeping your website up to date, regularly adding new blog posts, consistently posting on social media, and online advertising are just a few...

Whether you’re treading through the early beginnings of your first entrepreneurial effort or have a long history as a well-established business in your community, understanding how to increase your visibility online with local search engine optimization (SEO) will leave you with...

Do you have trouble keeping up with the endless march of Google algorithm updates? You're not the only one. Google's search algorithm is a complicated masterpiece of engineering, and Google never stops tinkering with its creation. Believe it or not, Google...

Last week, in the first part of our blogging series, we discussed a few blogging benefits and why your small business should have a blog. This week, we’ll discuss how blogging can actually save you time.Many small businesses don't blog because...

As a small business owner, you've most certainly got your hands full. While balancing managing expenses, meeting with clients, and marketing your business, you might think that blogging is one thing you can go without. However, having a blog on your...

With the majority of consumers today turning to Google when searching for new places to eat, hang out, shop, etc., it’s essential for your small business to have, and fully utilize, a Google My Business listing to keep your search engine...

Before the onset of the internet, “word of mouth” was an essential marketing tool for small businesses. Earning a good reputation in one's community meant building relationships with both the public and related businesses that proved helpful to their own customers....

Last Updated on February 21, 2022 Google aspires to be fair to companies that want consumers to find their websites and to the consumers searching for results that best meet their needs. To achieve these goals, Google updates its algorithms hundreds...

Amid such a digitally dynamic business environment, ranking highly in search engine results has become crucial to your small business’s success. With the majority of consumers turning to the web to find products/services, ensuring that customers can conveniently find your small...

As you know, simply having a website these days doesn't guarantee leads. The businesses that generate the most leads from their sites are making smart use of search engine optimization (SEO) and keeping up with the ongoing changes. It's all about...

We all know the timeless saying “A picture is worth a thousand words”. On the internet, though, that might not be so true – especially for search engines. Have you ever wondered what a search engine reads/detects when it comes across...

When it comes to writing content for online audiences, ensuring your content is engaging is essential. According to Nielsen Norman Group, around 79% of readers spend time skimming rather than reading online content; only 16% read pages word-by-word. From these statistics,...

In a recent blog post, we discussed a few different actions to take to help boost traffic to your blog. However, if your blog has been in operation for a few months but you're not seeing the traffic to your small...

Last updated on 7/8/21 As of June 2021, Google has started the process of phasing out short names on Google My Business.  According to Google, if you have a Google My Business short name already created, it will continue to work...