Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

3 SEO Ranking Factors: What You Need to Know to Stay Relevant

As you know, simply having a website these days doesn't guarantee leads. The businesses that generate the most leads from their sites are making smart use of search engine optimization (SEO) and keeping up with the ongoing changes. It's all about...

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Social Media Management Using Hootsuite and Buffer: Which One is Right for Your Small Business?

Hootsuite and Buffer are two social media posting solutions used by many small business owners who prefer a fully-integrated social media management dashboard. These tools offer a wide range of features designed for scheduling content ahead of time, making it easy...

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What Small Businesses Should Know About Cyberattacks and Web Security

We often hear about the large, nationwide company security breaches, whether it be database hacks or publicly shared user information, and it can sometimes seem like only the big corporations are targets. However, a recent study shows 43% of website hacks...

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Alt Text: Why It’s Important for Your Business

We all know the timeless saying “A picture is worth a thousand words”. On the internet, though, that might not be so true – especially for search engines. Have you ever wondered what a search engine reads/detects when it comes across...

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3 Ways Your Small Business Can Thrive on Twitter

With the number of social media users continuously growing, it’s no surprise that social media platforms are quickly becoming a necessary marketing tool for small businesses. Companies effectively using social media continue to grow and expand their brand, while those that...

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3 Content Tips to Improve Search Rankings

When it comes to writing content for online audiences, ensuring your content is engaging is essential. According to Nielsen Norman Group, around 79% of readers spend time skimming rather than reading online content; only 16% read pages word-by-word. From these statistics,...

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3 Ways to Use Online Advertising for Your Small Business

Maximizing organic efforts and generating leads with referrals, free resources, and networking is crucial to any business. However, in today’s world, online advertising is an especially effective marketing tool. Below are just a few of many ways small businesses can use...

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4 Reasons Your Blog’s Traffic is Low

In a recent blog post, we discussed a few different actions to take to help boost traffic to your blog. However, if your blog has been in operation for a few months but you're not seeing the traffic to your small...

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3 New Exciting Visual Trends in Web Design

First impressions matter. Ensuring your web design meets the user expectations should, therefore, be a priority. With the majority of consumers turning to the web to find specific products and services, implementing the latest web trends to ensure your web design...

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All You Need to Know About Google My Business Short Names

Last updated on 7/8/21 As of June 2021, Google has started the process of phasing out short names on Google My Business.  According to Google, if you have a Google My Business short name already created, it will continue to work...

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Attract New Clients Through Co-Marketing

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic...

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4 SEO Ranking Tips to Consider for Small Businesses

Increasing traffic to your small business involves creation of a website with both your visitors and search engines in mind. Today, the market is search engine oriented as more and more consumers turn to Google to find a specific service/product. Small...

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3 Tips for Small Business Success on Twitter

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them....

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How 360-Degree Product Photography Can Boost E-Commerce Sales

In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you...

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NAP and Your Local Online Strategy

NAP (Name, Address, and Phone number) is a vital part of a thriving local SEO strategy. A citation is a reference to your small business on the web. Citations are a factor that search engines use when deciding how to rank...

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3 Ideas to Consider When Using Images for Marketing Purposes

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online...

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Using E-Commerce to Bring Online Shoppers In-Store

Online shopping is a consumer trend that is continuously growing. Traditional retailers, small stores, and boutiques might believe it hard to compete with Amazon and other large e-commerce companies. However, if you have a brick and mortar store, relying heavily on...

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Three Common Misconceptions About SEO

Search Engine Optimization (SEO) is a valuable tool for small businesses, yet many small business owners are not certain of what SEO is, let alone what it actually does. Simply put, SEO is the methods used to increase a website’s ranking...

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Trend-Inspired Video Marketing Ideas That'll Help You Smoke the Competition

Video has quickly become an influential online marketing tool and the use of video marketing is a great way to set your company apart from the competition. However, knowing how to best use video in your marketing strategy is a feat...

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Small Business Websites and Hacking Attacks: Common Misconception Debunked

Business owners often read about hacking attacks that impact major international corporations. Based on those dramatic reports, owners of small businesses might assume that one advantage of being small is that there is little to tempt a cyber-criminal to hack their...

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4 Blogging Tips to Help You Increase Your Blog’s Traffic

Blogging is a great way for businesses to gain customers by covering more in-depth topics and getting creative with how-to entries and other specific posts. However, creating quality content that your customers will want to read is not always the easiest...

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