The e-commerce world has absolutely exploded over the past few years, and there's no sign of it slowing down anytime soon. According to Forbes, e-commerce sales are projected to top $8 trillion globally by 2026, with nearly a quarter of all...
What Is Google’s News Topic Authority and Does It Affect My Website’s SEO?
In the vast online world of news and endless information, standing out from the crowd can be a challenge, even if you consistently produce high-quality content. Whether it's deliberately, or due to lack of in-depth research, there is a lot of...
What Is Keyword Monitoring and Why Is Keyword Rank Tracking Important?
Thanks to today’s digital economy and the widespread uses of the internet for both e-commerce and product/service research, small businesses can compete with larger corporations on a broader scale. However, success online does not come easily. One of the critical factors...
4 Benefits of Building a Resources Page on Your Website
Building a resources page on your website can be an important content marketing project that enhances user experience and builds trust in your brand. If you do not already have a resources page or section on your website, you could be...
6 Must-Have Pages for Your E-Commerce Website
Creating a well-designed e-commerce website assists in engaging your intended customer base at all hours of the day to ensure the success of your organization. Regardless of which e-commerce platform you choose, having an effective online presence is critical to a...
11 Important Elements of an Outstanding Blog Post
Crafting a compelling blog post is no small feat. Every cog in the metaphorical machine must fit together, and one loose bolt could ruin the entire contraption. Fortunately, there are some practically failproof ways to write a stellar blog article —...
5 Mistakes to Avoid When Creating Animated Explainer Videos
Animated explainer videos can be valuable tools for quickly sharing some of the most important information about your brand’s services and products with your target audience in a way that is interesting and engaging. Avoiding certain mistakes can make explainer videos...
Long-Form Vs. Short-Form Content: Which Is Better and How Are They Different?
Investing in content marketing is crucial to building brand awareness, showcasing your authenticity, and educating your customers. While long-form content establishes your brand and provides valuable in-depth information to your target audience, short-form content keeps them satisfied when a quick answer...
What Is Answer Engine Optimization (AEO)?
Answer engine optimization (AEO) is a subtype of SEO where a company obtains prominence in search engine results by answering a common consumer query in a manner that is likely to show the answer directly within a search engine result page...
4 Reasons to Use Personas for Your Content Marketing Strategy
Content marketers and small business owners (with the role of a marketer!) have the responsibility of creating relevant, interesting, and informative marketing strategies tailored to their target audiences. Among the most effective tools necessary for content marketing to relate to audiences...
5 Best Practices for Optimizing Local Landing Pages
For small businesses with physical locations, or for businesses whose service areas spread through multiple cities or towns, creating local landing pages is a great way to boost your local search engine optimization (SEO). Customers and search engines can learn more...
3 Types of Clickjacking Attacks
What is a Clickjacking Attack? Have you ever been browsing a website and been startled by the page seemingly starting to interact with your computer without you doing anything? It may be a website element that's replaced by a different link...
8 Types of Marketing Videos with Examples for Your Content Marketing Strategy
Videos have become among the top effective marketing tools. According to data by Statista, over 3 billion internet users watched either a streamed or a downloaded video in 2022. The number was projected to rise to 3.5 billion by 2023. Why...
Why You Need a Conversion Rate Optimization (CRO) Tool: What you Need to Know
As businesses look for ways to remain competitive in a rapidly changing digital landscape, one underrated tool to have in your arsenal is Conversion Rate Optimization (CRO). By employing CRO tactics tailored specifically to your target audience and company goals, you...
Google Optimize Alternatives for Conversion Rate Optimization and A/B Testing
Digital marketing is an ever-evolving industry. In order to remain competitive, it’s important for businesses to stay up-to-date on the latest trends and tools. One of the most important aspects of digital marketing is conversion rate optimization (CRO). CRO involves tracking...
Leverage Remarketing and Retargeting to Get the Most Out of Your Marketing Strategy
What is Remarketing? Have you ever wondered why you're seeing advertisements for products you've looked at online, even after you've left the website? Or perhaps you received a timely email or postcard enticing you to replenish your favorite beverage with a...
6 Reasons for Using Pointy to Add Your Store’s Products on Google
Pointy by Google is a revolutionary tool that helps businesses drive more foot traffic and customers to their physical stores. With Pointy, brick-and-mortar stores can now capture a much larger portion of the online search visibility and use it to their...
Why YouTube Influencers Should Use Shopify to Sell Products
In today's digital age, the opportunities for entrepreneurs and content creators to make money online have grown exponentially. By partnering with the robust e-commerce platform, Shopify, YouTube has enabled creators to take their channels to the next level by making it...
How a Quality About Us Page Can Help Boost Your SEO
An “About Us” page on your website can be an incredibly powerful tool for boosting search engine optimization (SEO). Your About Us page provides valuable information about the business that gives customers and visitors necessary insights into the company's mission, values,...
Voice Search Optimization Tips – How to SEO Optimize for Voice Searches
With voice assistants becoming increasingly popular, voice search is now one of the fastest-growing types of searches. In response, website search engine optimization (SEO) techniques are evolving to incorporate voice search optimization. For help creating an effective voice SEO strategy for...
6 Benefits of Display Ads and 3 Timesaving Display Ad Tools
Display ads (also known as display advertising) are a type of visual online advertising that can be shown on websites that are a part of ad networks. Display ads are typically designed to be visually appealing and to grab the attention...