Web Design, SEO, and Marketing Tips and Trends

Local search engine optimization (SEO) is the process of improving search engine visibility for local businesses such that their websites rank higher for searches that have a local intent - e.g. “coffee shops” or “electrician near me.” Local SEO makes it...

Today, online advertising is an essential marketing tactic for small businesses. Unlike other traditional marketing tactics, online advertising is much more customizable and small businesses can focus their time and budget on a targeted market segment. However, amidst these targeting benefits...

The holiday season is the most profitable time of the year for many e-commerce businesses. This 2022 holiday season, Deloitte economists predict that e-commerce sales will climb by 13.5%, reaching $262 billion in sales. Increased traffic comes concurrently with increased pressure...

A frequently asked questions (FAQ) page is one of the most critical communication tools on a company's website. FAQ is a crucial component of customer interaction and support strategies. A FAQ page features some of the commonly asked questions by customers...

Your website images can significantly impact how your website looks and performs, making proper website image optimization vital. Images cater to more than just how your website looks. Improper website image optimization can lead to poor user experience and limit search...

Over the years, Google has been making tremendous efforts toward improving the quality of content and search results received by users. As part of the continuous process, Google rolled out its Helpful Content Update starting on 8/25/22 and ending on 9/9/22....

Over the past few years, multiple studies have been released with data that shows anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is searching for something nearby or in a specific area. When Google...

With over 4.7 billion people active on social media worldwide, utilizing social media has become an essential marketing tactic for small businesses. With a proper social media strategy, you can help increase brand awareness, generate leads, boost conversion rates, and access...

The frequency and sophistication of cyber-crimes increased dramatically in recent years, with small businesses making up a loss of around $2.2 million annually. Due to frequent attacks, e-commerce security is essential for the success of your e-commerce business. E-commerce security refers...

While all effective advertising aims to capture our attention, elicit an emotional response, and persuade us to act, the core of content marketing is to create material pertinent to your audience. Combining quality content with effective online advertising strategies will increase...

Did you know that e-commerce websites experience up to 32.4% of all successful cyber security threats each year? Hackers frequently utilize various nefarious methods to target online stores' administrators, customers, and staff. Keep reading as we outline some of the industry’s...

In a recent blog post, we outlined a few best practices for writing irresistible calls-to-action (CTAs). In this post, we cover several different types of CTAs that can be included in your content to serve different website visitors and their unique...

Alt text, short for alternative text and synonymous with alt tag, is a concise textual description of an online image that describes the appearance and provides context as to how the image relates to the rest of the content on the...

When marketing your business, it is essential to have clear, well-written calls-to-action (CTAs) included in your marketing content. A CTA helps guide potential customers visiting your website or social media to take the next step, transforming leads into valuable conversions. Check...

When designing a website for your small business, there are numerous options and factors to consider. One aspect is that of deciding between custom web design or buying a pre-packaged website template. Many people mistakenly think that website templates with complete...

Despite the common myth that email marketing is dead, email marketing remains one of the most effective marketing solutions today. Done right, email marketing can generate impressive leads as well as drive additional revenue from your existing customer base. However, certain...

When it comes to online advertising, it is essential to not only create messages that attract your target audience, but also to ensure that your messages reach your prospects. While LinkedIn advertising has many advantages, one of the most unique benefits...

Building links pointing to your small business website is beneficial to your search engine optimization (SEO) and the visibility of your small business. However, with the vast amount of misinformation circulating online, it can be difficult to determine what is fact...

Today, your website often serves as consumers’ first impression of your business. Therefore, when creating or updating your small business website, it is essential to anticipate what your visitors and potential customers will want to see. If your website is lacking...

To drive more organic traffic to your small business, it is crucial to implement an effective local search engine optimization (SEO) strategy. However, optimizing for local search is not always the simplest task. Keep reading to discover several local SEO mistakes...

While product-based companies have been taking advantage of e-commerce tools for years, if you own a service-based company, you may not be aware of how e-commerce can benefit your business as well. In fact, taking advantage of e-commerce tools can give...