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Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

The Importance of Web Application Firewall (WAF) for Small Businesses

A web application firewall (WAF) protects websites and other web applications by monitoring and filtering traffic between the website and visitors accessing the site. Considering that website and web application vulnerabilities are a major cause of security breaches, it is essential...

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6 SEO Content Creation Tips for YMYL (Your Money or Your Life) Topics

Creating content for Your Money or Your Life (YMYL) webpages can be daunting for many small business owners, as YMYL pages require a higher level of scrutiny and care since the advice or information provided could impact the quality of readers’...

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4 Common Google Ads Myths Debunked

Google Ads is one of the most effective online advertising methods for small businesses and can offer numerous benefits. However, due to the extensive amount of misinformation circling the internet, many small businesses have been discouraged from capitalizing on Google Ads,...

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Google Business Profile Insights: Are They Accurate?

As a small business owner, creating, claiming, and optimizing your Google Business Profile (formerly known as Google My Business) is an important step in boosting your small business’ search engine rankings. A Google Business Profile offers companies several tools and benefits,...

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7 Features that Make Shopify the Perfect E-Commerce Platform Choice for Small Businesses

In order to ensure the success of your e-commerce website, it is essential to design your website on an e-commerce platform that works best for your small business. As one of the premier leading e-commerce platforms with numerous features and benefits,...

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How to Make an Animated Explainer Video Out of Existing Content

In last week’s blog post, we discussed animated explainer videos and why they were instrumental for your small business marketing. Not only can they help capture your audience's attention, but they can also help increase engagement and boost conversions. This week,...

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Why Animated Explainer Videos are Instrumental for Your Small Business Marketing

Video marketing is continuing to grow in popularity, and it is now estimated that videos account for 82% of global internet traffic. Therefore, when it comes to your small business marketing tactics, animated explainer videos make for an excellent addition. Using...

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Creating Infographics to Build Backlinks and Boost SEO

Infographics are visual formats that help readers absorb a lot of information in an attractive, creative, and exciting way and can liven up even the dullest of content. Additionally, infographics are known for being an effective tool that can communicate complex...

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How to Create Attention-Grabbing Social Media Graphics to Improve Engagement

When it comes to your small business’ social media pages, your content should be attention-grabbing and interactive. No one wants to be scrolling social media just to read long blocks of text all day long. In fact, research conducted by BuzzSumo...

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WooCommerce Vs Shopify: Choosing the Best E-Commerce Platform for Your Small Business

When it comes to e-commerce websites, there are many different e-commerce solutions available, each offering their own unique set of functionalities. To ensure the success of your e-commerce store, it is important to choose an e-commerce platform that works best for...

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5 Social Media Management Tools for Speed, Scheduling, Collaboration, and More

For many small business owners, managing all of your company’s social media accounts is not always the easiest task. From creating and scheduling posts to optimizing your social media platforms, social media management can be challenging and time consuming. Fortunately, there...

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6 Innovative Web Design Trends for 2022

As technology continues to evolve, new web design trends emerge. Throughout the last couple of years, ongoing events like the pandemic, the increased use of mobile devices, surging online purchasing behavior, sustainability issues, and the increased pressure on privacy and safety...

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9 Best Practices for Writing Product and Service Reviews

Publishing high-quality reviews products and services you either sell directly or recommend can offer your small business many benefits, including reducing customer anxiety, increasing customer trust, and boosting your business’ credibility. To help consumers discover your product or service reviews when...

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3 Small Business Benefits of Video Marketing

The popularity of video marketing is growing each day as more businesses embrace new trends, thanks to new social media platforms like TikTok, webinars, live streams, and YouTube. Today, video marketing can play a crucial role in your small business’ overall...

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5 Tips (and Handy Tools!) for Improving Your Local SEO Strategy

If you own a small brick-and-mortar business, it is essential to develop your local search engine optimization (SEO) strategy; otherwise, competing with other companies in your area can be challenging. Local SEO plays a critical role in putting your small business...

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5 Website Security Mistakes to Avoid

Technological development goes hand in hand with security risks. Big companies like Adobe, Home Depot, and Sony have fallen prey to hacking attempts. While you may assume your small business is safe due to your relative obscurity, small businesses undeniably make...

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5 Social Media Marketing Mistakes to Avoid

With over 4.55 billion people worldwide currently using social media on a regular basis, implementing social media marketing for your small business is essential. Done right, social media marketing can effectively promote your business, boost brand awareness, and increase traffic to...

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5 Best Practices for Responsive Web Design

Since 2015, Google and other search engines have continually placed more emphasis on mobile-friendly websites and today, mobile-friendliness is a direct ranking factor for displaying in search results. In order to improve your search engine rankings, boost traffic, and deliver a...

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4 Email Marketing Myths Your Small Business Should Know

Email marketing is one of the most effective marketing methods and a great way to connect with your current and potential customers. However, due to the outdated and incorrect advice found online, many small businesses have been deterred from venturing into...

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Important Google Algorithm Updates of 2021 for Small Business and Local SEO

Last Updated on December 16, 2021 Each year, Google evolves and introduces more updates to its algorithm to improve the search experience. This ensures its users browse on secure, accurate, and more relevant pages. Understanding Google’s major algorithm updates and their...

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5 E-Commerce Product Image Tips to Boost Online Sales

As of 2021, online shopping is more popular than ever. According to the U.S. Department of Commerce, online consumer spending went up by 32.4% in 2020 alone, making it the highest annual e-commerce growth in the country in over 20 years....

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