Your company’s website is one of your best marketing engines. It doesn’t sleep, require vacation, call-in sick, and it works 24x7. Some of the most effective ways to keep visitors on your site are universally known: have good content, solve your...
As we discussed in Part 2 of this series, hooking your audience’s attention is vital to the success of your video marketing efforts. However, to grab that attention, your small business must create the right videos tailored for the right platforms....
Small businesses are built on a foundation of information. Whether it's your list of clients, your expertise, or how your software or online tools help businesses go about their business, the collection and careful use of that information is critical. Even...
In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy. People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and...
When it comes to project management, organizing even a small team can be overwhelming. Whiteboards get erased, sticky notes get lost, and email chains become too long to read. In order to get more done, on-time and better than ever, your...
Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac....
Over the past several weeks, we have written a three-part series on better understanding and analyzing your Google Analytics data. Today, we’re wrapping up that series with a bonus fourth part (surprise!) focused on comparing your expectations to actual results. ...
Successful business owners know the power of staying abreast of search engine optimization (SEO) trends. Falling behind means losing rankings and potential customers. These are five SEO trends to consider as we enter the latter half of 2017. Machine Learning...
Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google...
By providing the necessary tools that empower remote employees to communicate and work with each other, remote desktop apps equalize the playing field of modern business by enabling any business to tap into an enormous, global talent pool. However, with benefits...
Having a website means you can do business with virtually anyone. But having a site with Google Analytics means you can know from where your business and potential interest is originating. Knowing location details can help you either target your business...
Introducing CCUA and the Campaign Columbia Center for Urban Agriculture works to enhance our community’s health by connecting people to agriculture and the land through hands-on learning opportunities from seed to plate. Their 1.3-acre Urban Farm grows thousands of pounds of...
In June, we discussed how to effectively leverage Google Analytics for your website. Due to the sheer volume and robustness of data provided by Google Analytics, small business owners can often get lost amongst the data and reports. Today, we launch...
When writing website copy or content for your business, keywords are a huge factor for SEO. The right keywords rank you higher on Google's search results, so achieving this requires the right tools and resources. One such tool is Google's Keyword Planner, which has features such as...
As a small business, social media platforms such as Facebook are a great way to stay in front of your target audience. Along with gaining an audience through your posts, your business can also place ads through Facebook. The social media platform...
Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled...
Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However,...
Instagram is one of the most accessible and most popular social media platform when it comes to advertising with unique images. If you are trying to expand your reach and stay connected with your customers, an Instagram account is a great...
Real data analysis of the market can be defined as the research, condensing, illustration, and interpretation of hard data gathered from numerous sources. The data that is gathered and analyzed offers businesses insight into what is currently driving the markets, thus...
Google Analytics is a must-have tool for staying aware of the latest statistics and online trends on your site - from clicks, to page views, to traffic from specific devices. These solutions offer important insights into what people are doing on...
Nearly every business is on at least one social media platform, and there can be an overwhelming selection of company pages for users to view when searching for specific products or services. So how do you boost your social media presence...
