Web Design, SEO, and Marketing Tips and Trends

Email marketing is one of the most cost-effective ways to connect with your current and potential customers and grow your small business. In order to continue generating growth for your small business and maintain a successful email marketing strategy, it is...

Within the last few years, video marketing and podcasting have gained massive popularity as effective marketing techniques. While video marketing is an excellent way to capture the attention of potential customers, podcasting has become popular among small businesses and many are...

As more people move online to purchase their desired products and services, it is critical to ensure your small business’ e-commerce website is up to par. With just a few clicks, online users have a plethora of website options to select...

In order to make your small business website stand out, rank higher in search engines, and lead traffic to your door, a strong SEO strategy is essential. One critical aspect of a powerful SEO strategy is SEO copywriting. SEO copywriting is...

If you are looking to grow your creative arts small business and generate supplemental income, Patreon might be the platform for you. This popular subscription crowdfunding platform gives patrons an easy and affordable way to financially support their favorite artists and...

As a small business owner, you might assume that hackers usually target larger, high-revenue organizations and leave small businesses alone. Unfortunately, this is not the case. In fact, small businesses make for ideal targets for cyber-attacks as they often lack the...

Link building is an important part of your SEO strategy for your small business. The more relevant links to your website from quality, reputable sources, the more trustworthy your small business website will appear to search engines. Link building is an...

For small businesses, strategically allocating marketing funds is essential to ensure that each penny invested in marketing reaps benefits to your business. Email marketing continues to be one of the most effective ways of communication between your brand, your customers, and...

Podcasting is an excellent new marketing method that, when done right, can be very effective and help you grow your small business. To ensure your podcasts reach your target audience, it is essential to optimize your podcast and episodes for search...

Technology continues to grow by leaps and bounds and extraordinary website design is no exception. Throughout this year, several web design trends have increased in popularity. All of these popular trends work together to provide users with greater function and a...

As a small business, in order to stay ahead of the competition, it’s important to ensure you are utilizing marketing methods that work best for your business. If your small business is looking for a new marketing strategy, podcasts are a...

Starting a blog for your small business can help drive organic traffic to your website, build your online reputation, and boost your search engine rankings. However, blogging can be a daunting task for many small businesses and continuing to make common...

When it comes to your small business website, content management systems (CMS) and website builders can help make editing and updating your site and content easy. But how do you choose between a CMS and a website builder? While both options...

As a small business today, the secret to growing your brand and attracting more customers lies in your online marketing technique. In order to put your small business in front of more consumers and generate more potential leads, it’s important to...

Given the state of the world today, it is extremely important for your small business to have a fully functional e-commerce website if possible. Today, more and more people turn online to search for and purchase their desired products and services...

Shotgun marketing is an age-old method that involves mass advertising your products, services, and business to a large audience. This technique is used by businesses to reach out to consumers on popular mass media channels, in hopes of attracting a surplus...

Google Analytics is an important online tool that helps website owners assess and identify action necessary to improve their websites. By using Google Analytics, you can determine factors such as: The number of users visiting your websiteWhich devices your visitors are...

A CMS, or content management system, is a custom tailored, advanced database-driven, online system that streamlines web management. While you may not be familiar with the term “CMS”, you probably can think of a couple of CMS platforms, like WordPress and...

Boosting traffic and generating leads are crucial components of success for small businesses. In order to achieve these goals, an effective content marketing strategy is essential. White papers are a powerful marketing tool that can help your small business establish authority...

As a small business owner today, having a well-designed, functioning website is crucial for your success. Even if you have the best products and the smartest service, if your small business website is lacking in any way, you'll fall behind your...

Due to the COVID-19 pandemic, many small businesses have had to completely change the way they do business by transitioning from in-person to more online business operations. As such, during these uncertain times, maintaining an active online presence is essential for...