Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

4 Technology Tools to Use this New Year

New year, new habits, right? Technology is a must-have in every business and for small businesses, this is no exception. Sure, a lack of money and resources makes staying up-to-date with well-known companies an uphill battle. But many technology tools for...

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Igniting Business Turns 5 - Celebrate with Us

I started Igniting Business in 2012 as a Junior attending Mizzou. I am a web developer and technology fanatic who began creating websites for corporate clients while still in my teenage years. As I developed websites for small businesses, I found...

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Fundamental Content Marketing Tips

Content marketing is as important as ever in order to connect with a clearly defined audience to gain the right attention and, of course, a profit! As a small business, it’s especially important to keep up with the latest marketing tactics....

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3 Critical Reasons Original Photos Are Better than Stock Photography

When it comes to your website, online marketing, and social media, visual content is quickly becoming a leading aspect to promoting your business, your products, and the work you do. So how do you decide between original photos and stock photography?...

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FAQ: How does Google My Business Display My Business Listing?

As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to...

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Effectively Reaching your Target Audience on Social Media Platforms

In a world where potential customers are exposed to advertising nearly every waking minute, it's tough to create an effective message that truly resonates with your target market. That's where effective social media implementation and marketing comes into play, but how...

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Getting Started with Google AdWords

Remember our previous Learning the Basics of Google AdWords blog post? This next post in the two-part series discusses getting started with Google AdWords, the do’s and don’ts of the advertising platform, and more. Here are five do's and don'ts when...

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So Many Things to be Thankful for This Year

As we quickly approach our 5-year anniversary (January 2017!), we look back over the past five years and recognize the amazing blessings bestowed upon our company. At Igniting Business, we have so much to be thankful for even just within 2016....

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Why Small Businesses Should Invest in Technology

Because of size and available resources, it's often difficult for small businesses to stay updated on the latest business trends. But one trend that your small business should focus on is advancing technology. It's something everyone uses on a daily basis...

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The Basics of Google AdWords

There are many different reasons companies utilize paid advertising, and in this case, Google AdWords. Maybe your new product or service isn't selling as well as you thought, or you’re looking to gain website traffic. Whatever the case may be, Google...

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6 Reasons You Need Preventative Maintenance on Your Hardware

When working with small businesses, we so often hear “Technology is great until it doesn’t work.” When it comes to your business, there is nothing worse than downtime because your technology isn’t working. Well how do you keep your technology working?...

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SEO FAQ: What Are Considered "Bad" Backlinks?

As we discussed in a previous blog this year, backlinks are links on external sites that link back to your site. Backlinks can bring a larger number of users to your website through search engines because those links validate the quality...

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Featured Client: ICT Muscle & Joint Clinic

Introducing ICT Muscle & Joint Clinic With an aspiration to restore hope, function and quality of life, ICT Muscle & Joint Clinic, a Wichita, KS based clinic’s backbone of its care consists of Chiropractic, Soft Tissue Therapy, & Rehabilitation. Using this...

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Using LinkedIn to Prospect

While LinkedIn is widely known as a place to store your resume or connect with friends, family and co-workers, it's also useful for businesses. In addition to getting traffic to your company’s page, you can also utilize LinkedIn to prospect for...

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5 Reasons Your Blog Isn’t Getting Traffic

Does your website have a blog? Regardless of your company size and type, it should. If it's done right, blogging can improve your search engine rankings, increase traffic to your site, position your company as an industry expert, and help give...

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4 Benefits of Switching to Cloud VoIP Phone Systems for Your Small Business

If you're looking to cut unnecessary costs for your business, or even just make phone communication and conferencing easier, you might want to consider switching to a VoIP phone solution. VoIP is an acronym for Voice over Internet Protocol and is...

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Why Visuals Are a Must for Social Media Posts

With the universal shift of online communicating with friends, family, clients, prospective clients, etc., posting on social media can be one of the best ways to share updates about your business and industry resources. In regards to social media especially, your...

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5 of Our Favorite Marketing Blogs and Why

Blogging is no longer just for individuals to write about their travels and thoughts, but is now best known for leading industry experts to share relevant and informative information to the internet world. In fact, there are plenty of blogs out...

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Why You Should Invest in Paid Security Software vs. Free Security Software

As the old saying goes, "the best things in life are free." While there's some truth to this, there are some great things that come with spending money. Especially when it comes to how your business runs. You have to spend...

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3 Signs That It’s Time to Invest in Online Advertising

Nowadays, the majority of your prospective customers are online, regardless of what your small business does. This means that you may be considering online advertising as a marketing strategy for your company. On one hand, it can be a very lucrative...

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SEO FAQ: What is Microdata (AKA Schema or Structured Data)?

Sometimes, it is the small things that change the way search engines see and understand our websites. Microdata, which is a WHATWG (Web Hypertext Application Technology Working Group) HTML specification, is starting to be used more by search engines to help...

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