In order for your small business to succeed in today’s competitive landscape, developing an impressive, unique marketing strategy is critical. With all the changes that 2020 brought for small businesses, as we enter 2021, now is an excellent time to redefine...
As technology continues to evolve and as more and more people search for and purchase products/services online, updates to search engines and Google’s algorithms are continually made to better serve consumers and businesses alike. However, as a small business owner, keeping...
When done right, web design and search engine optimization (SEO) are two separate disciplines that work closely together to help benefit and improve your small business’ overall success. Web design describes aspects of the website itself, while SEO refers to how...
Nowadays, people receive more and more emails all the time, which can make creating marketing emails that stand out from the competition a challenge. In order to improve your email marketing open rates and boost traffic to your small business website,...
Social media is a great tool for your small business to communicate with your target audience and market your products and/or services. While maintaining an active online presence is essential, there are several other factors to consider in order for your...
In our blog post last week, we discussed three critical platforms for collecting online reviews. This week, we’re focusing on the importance of responding to online reviews. With all the work that needs to be done as a small business owner,...
With the advent of social media, it's never been easier for you to promote your small business, network with others in your industry, and receive feedback from prospective and current customers. The latter is extremely important because with feedback and reviews...
With many people working remotely nowadays and consumers searching for products/services online, staying active on social media has become more important than ever for small businesses. Formerly, people were more likely to hear about a new product or service by word...
In our blog post last week, we discussed several tips for improving your small business’ e-commerce website to help generate traffic and boost sales. This week, we’re focusing in more on the importance of providing excellent customer service to your online...
Due to online advancements over the last few years, and in light of COVID-19, the majority of consumers today are turning online to find and purchase their desired products and/or services. As such, it’s not only important to have an e-commerce...
With the United States beginning to open up again after COVID-19 kept it essentially closed the last few months, many people and businesses are beginning to find their way back to normal. However, normal now is different from the normal we...
Small businesses have faced many new challenges in the midst of COVID-19. One of these challenges is staying connected and accessible to your customers during the pandemic. Fortunately, online tools and marketing techniques continue to help provide an essential line of...
As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go...
Many small businesses struggle with the website security paradox. With limited budgets and security knowledge, many small businesses are left open to cyberattacks which, in turn, often cause financial losses. This paradox poses the question: why should a small business spend...
In today’s world, utilizing social media is an excellent way to instantly connect with your customer base and provide important news and updates about your business. During the COVID-19 pandemic, social media usage has increased significantly. This means it's important now...
As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could...
As online trends are always changing, ensuring your website is up to date is crucial for your small business’ success. If it’s been a while since you've given your website a design update, it might be time to make some changes....
A great way to get your small business website noticed is through online advertising. With the majority of consumers today on YouTube, Instagram, Facebook, Twitter, and other social media platforms, as well as performing searches on Google and other search engines,...
In order to have and keep a successful and highly ranked small business website, tracking web performance metrics is important. Each of these metrics have different characteristics and impact various aspects of user experience. Because of the sheer volume of metrics,...
As a small business owner in today’s world, you most likely know the importance of having a well-designed website and keeping an active online presence. However, expanding your small business via e-commerce could be an essential next step, especially in light...
