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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Igniting Business has established itself as a comprehensive resource for small businesses looking to succeed and grow to the next level. We focus exclusively on small businesses because we believe that small companies are often overlooked for web design, SEO, and marketing services. Many competitors in our industry primarily pursue big contracts with large companies. If these competitors do work with small businesses as well, they provide the small business owner with inferior customer service, lack of necessary attention, and unattainable pricing structures. Yet, small businesses are often unable to maintain their own internal comprehensive marketing, web, and SEO departments, which are necessary for growth.

Igniting Business fulfills this need by providing powerful small business solutions at affordable rates. Our team of web design, SEO, and marketing specialists are here to make your job easier and help your small business succeed. We encourage you to contact us to learn more or to set up a free consultation.

4 Keys to Online Reputation Management

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In an era where 94 percent say an online review has convinced them to avoid a business, reputation management online is more important than ever. Here are four areas to focus on when it comes to managing your brand's reputation on the web. 

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Focusing on Successful Marketing Tactics in 2019

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Starting a new year is often a time of personal reflection to determine areas of personal growth for the new year.  Likewise, January is a great time to reflect on areas of growth for your small business.  When it comes to marketing and your small business’ digital presence, you may feel overwhelmed by the variety of avenues, platforms, tactics, and strategies.  Rather than giving up before the year even begins or chasing strategies in (what seems like) 50 million directions, check out our suggestions below to focus your small business on 4 key marketing avenues and successful tactics in each of those avenues. 

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Cross-Promotion is Key to Your Small Business's Content Marketing Success

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When most people consider content marketing, they focus almost entirely on creating the actual content. While that's important, as you need to have quality content to grab and hold your audience's attention, a creator needs to also have a plan for how they're going to get people to pay attention to the content. Otherwise, your message will easily be lost in the shuffle.

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Why Pay-Per-Click (PPC) Marketing Works

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Pay-per click marketing, commonly shortened to just PPC, is one of the most popular methods of advertising on the Internet. While it may seem simple at first glance, it takes a lot of hard work and experience to get the most out of a PPC marketing campaign.

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FAQ: What Makes a Good Content Strategy for our Small Business?

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We often hear confusion from small businesses about the best way to generate, utilize, and promote content.  In the hustle and bustle of running a small business, the benefit of consistent content generation can often be overlooked.  If you're trying to up your content generation strategy, here are some little changes your small business should consider.

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Ben Seidel Appointed to Lee’s Summit Chamber of Commerce Board of Directors

Lee's Summit Chamber of Commerce
 

Our President of Igniting Business, Ben Seidel has recently been appointed to the Board of Directors of the Lee's Summit Chamber of Commerce. Ben will begin his three year term in January 2016. Ben is excited to be contributing to the Chamber's Board new ideas focusing on engaging and assisting small businesses in their journey for growth. Additionally the Chamber will benefit from Ben's background in technology and marketing as they continue to explore new avenues to engage existing Chamber members. We have confidence that this appointment will benefit all involved.

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Are You Using Office Suites and Document Sharing to Increase Efficiency in the Workplace?

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The New MacBook and the Wave of "Ultrabooks"

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As technology advances, devices get smaller and more capable than ever before. The idea of the "ultrabook" first appeared in 2008 with the MacBook Air, and it sparked a wave of new devices, aiming to be extremely portable and convenient for on-the-go users. Now, there are many options from many companies to fit the niche of lightweight productivity. Apple made headlines recently when they introduced the new MacBook, making it slim, light, and fast, a tremendous upgrade from the previous MacBook, discontinued in 2010.

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Deciding on a Device: Tablet vs. Laptop vs. Desktop

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When looking to purchase a new device, common questions include "What kind? What will work best for our employees? What's the difference?" These are all valid questions, and very important when deciding on a computer, especially in the business setting.

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Windows 10 Release Details and How to Reserve a Free Upgrade

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 Release Date and Strategy

Windows 10 will officially release on July 29 and will be available for free upgrade of all Windows 7 and Windows 8.1 users. This free option is available for one year, followed by Windows 10 Home costing $119 and Windows 10 Pro costing $199 as the two most popular Windows suites. In the taskbar at the bottom right of Windows user desktops is a Windows logo that can be clicked in order to start the process to reserve your copy of Windows 10. Once providing your email, Microsoft will email you a confirmation.

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