Digital Marketing Blog Topics

Explore our marketing posts covering topics on digital marketing, targeted advertising, PPC, SEM, email marketing, and marketing best practices.

3 Ways to Use Online Advertising for Your Small Business

Maximizing organic efforts and generating leads with referrals, free resources, and networking is crucial to any business. However, in today’s world, online advertising is an especially effective marketing tool. Below are just a few of many ways small businesses can use...

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Attract New Clients Through Co-Marketing

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic...

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3 Tips for Small Business Success on Twitter

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them....

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3 Ideas to Consider When Using Images for Marketing Purposes

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online...

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Trend-Inspired Video Marketing Ideas That'll Help You Smoke the Competition

Video has quickly become an influential online marketing tool and the use of video marketing is a great way to set your company apart from the competition. However, knowing how to best use video in your marketing strategy is a feat...

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3 Ways to Use Drones to Capture Captivating Video

Using aerial drone video is no longer a new idea in digital marketing. Today, more businesses are discovering the value of drone video as a marketing tool. Here are 3 ways you can use aerial video footage as part of your...

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Collecting Customer Contact Information Makes a Difference in Marketing

Keeping track of who was present during business hours for various reasons can be a good practice, especially when it comes to following up with these visitors. For retail businesses, this could be a way to reach out to them with...

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Stand Out and Use Video As Your Facebook Page's Cover Image

What is one of the best ways to visually promote and brand your company on Facebook? If your answer is "video", you're spot on. But do you use video to maximum effect for your page? Unless you're also using video as...

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How to Choose the Right Social Media Platform for Your Business

Getting started in social media can be daunting. While the number of social media platforms available can seem intimidating, starting with one social networking site that works best for your small business will help you manage, maintain, and eventually grow your...

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Use Facebook Groups for Marketing

The Group feature is not new to the Facebook platform, but it promises to be more relevant since Mark Zuckerberg's announcement in early 2018 that they're changing what content appears on users' News Feeds. This change includes showcasing fewer organic posts...

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How Virtual Reality Affects the Small Business Market

Businesses and consumers will soon see the effects of recent advancements in exciting technologies such as artificial intelligence (AI), 5G telecommunications, voice searches, and virtual reality (VR). In fact, some of these are being used right now! In the not-so-distant future,...

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Add Flare to Your Business's Print Promotions to Attract Audiences

Online marketing is popular and is where many eyes are focused. Online marketing can be interacted with easily on computers, phones, and other devices via commenting, spreading through social media, upvoting on online platforms, or other means. Some online campaigns even...

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Effective Outbound Marketing Still Drives the Bottom Line

In the growing age of the Internet and always being present online, it seems like everyone is talking about the advances in inbound and content marketing, drawing people in towards your business. Inbound marketing certainly helps businesses garner success, but strategic...

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3 Signs You Should Invest in Online Advertising

The digital landscape is in a constant state of evolution, just like your brand. Understanding customer needs and finding ways to meet those needs is a good first step in reaching your target market, but nowadays, a small business must do...

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Starting Small: 3 Marketing Strategies Small Businesses Should Implement

For small businesses and bootstrap entrepreneurs, marketing effectively on a budget can be a difficult task. Instead of trying to mimic large companies who have even larger budgets and a whole staff of people dedicated to maximizing ROI, small companies should...

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Build Your Social Media Presence with Scheduled Posting

If you have a small business or you're just starting to branch out and build your brand online, consider using social media platforms to promote your company. Users want to be on social media, so it's a great avenue for your business...

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Think Outside the Box With 5 Promotional Branding Ideas

Last Updated: May 12, 2021 Small businesses can get great mileage from promotional products, a creative way to market your company branding in the new year. Start the year with a fresh stock of new promotional products to leave a lasting impression...

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Focusing on Successful Marketing Tactics in 2019

Starting a new year is often a time of personal reflection to determine areas of personal growth for the new year.  Likewise, January is a great time to reflect on areas of growth for your small business.  When it comes to...

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Cross-Promotion is Key to Your Small Business's Content Marketing Success

When most people consider content marketing, they focus almost entirely on creating the actual content. While that's important, as you need to have quality content to grab and hold your audience's attention, a creator needs to also have a plan for...

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Why Pay-Per-Click (PPC) Marketing Works

Pay-per click marketing, commonly shortened to just PPC, is one of the most popular methods of advertising on the Internet. While it may seem simple at first glance, it takes a lot of hard work and experience to get the most...

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Customize Engaging Video Advertisements for YouTube

Different platforms need different marketing videos. Just like you would customize material for different audiences, demographics, and broadcasting channels, every video advertisement needs to be built according to guidelines of where you're posting it online. Facebook videos, for example, should be...

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