Web Design, SEO, and Marketing Tips and Trends

When it comes to writing content for online audiences, ensuring your content is engaging is essential. According to Nielsen Norman Group, around 79% of readers spend time skimming rather than reading online content; only 16% read pages word-by-word. From these statistics,...

Maximizing organic efforts and generating leads with referrals, free resources, and networking is crucial to any business. However, in today’s world, online advertising is an especially effective marketing tool. Below are just a few of many ways small businesses can use...

In a recent blog post, we discussed a few different actions to take to help boost traffic to your blog. However, if your blog has been in operation for a few months but you're not seeing the traffic to your small...

First impressions matter. Ensuring your web design meets the user expectations should, therefore, be a priority. With the majority of consumers turning to the web to find specific products and services, implementing the latest web trends to ensure your web design...

Last updated on 7/8/21 As of June 2021, Google has started the process of phasing out short names on Google My Business.  According to Google, if you have a Google My Business short name already created, it will continue to work...

For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic...

Increasing traffic to your small business involves creation of a website with both your visitors and search engines in mind. Today, the market is search engine oriented as more and more consumers turn to Google to find a specific service/product. Small...

Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them....

In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you...

NAP (Name, Address, and Phone number) is a vital part of a thriving local SEO strategy. A citation is a reference to your small business on the web. Citations are a factor that search engines use when deciding how to rank...

The use of images and how we perceive them is one of the most important marketing tools available. When shopping in a store or online, purchases are made when customers connect visually to the items in front of them. For online...

Online shopping is a consumer trend that is continuously growing. Traditional retailers, small stores, and boutiques might believe it hard to compete with Amazon and other large e-commerce companies. However, if you have a brick and mortar store, relying heavily on...

Search Engine Optimization (SEO) is a valuable tool for small businesses, yet many small business owners are not certain of what SEO is, let alone what it actually does. Simply put, SEO is the methods used to increase a website’s ranking...

Video has quickly become an influential online marketing tool and the use of video marketing is a great way to set your company apart from the competition. However, knowing how to best use video in your marketing strategy is a feat...

Business owners often read about hacking attacks that impact major international corporations. Based on those dramatic reports, owners of small businesses might assume that one advantage of being small is that there is little to tempt a cyber-criminal to hack their...

Blogging is a great way for businesses to gain customers by covering more in-depth topics and getting creative with how-to entries and other specific posts. However, creating quality content that your customers will want to read is not always the easiest...

Using aerial drone video is no longer a new idea in digital marketing. Today, more businesses are discovering the value of drone video as a marketing tool. Here are 3 ways you can use aerial video footage as part of your...

For many small businesses, blogging for business takes a back seat to other marketing and farming efforts. Therefore, the lack of original, high-quality content means less effective SEO, low search rank, and lower organic web traffic. However, strong content is a...

Keeping track of who was present during business hours for various reasons can be a good practice, especially when it comes to following up with these visitors. For retail businesses, this could be a way to reach out to them with...

Many small businesses know the positive impact link-building can have on a website's ranking power on search engines like Google. However, coming up with unique ways to gain backlinks can be challenging. The following are five unique ways to gain links...

What is one of the best ways to visually promote and brand your company on Facebook? If your answer is "video", you're spot on. But do you use video to maximum effect for your page? Unless you're also using video as...