Skip to main content

Digital Marketing Blog Topics

Explore our marketing posts covering topics on digital marketing, targeted advertising, PPC, SEM, email marketing, and marketing best practices.

Marketing Tips for Small Businesses: 4 Lessons Learned from Big Flops in History

We often look at businesses that have prospered over the years and learn important lessons from their experience and success. After all, recreating success is often our goal, especially if that success launched a company into the stratosphere in earnings and...

Continue reading

When to Narrow and Broaden Your Keyword Usage

Last month we discussed the difference between popular and profitable keywords.  Today, we want to propose a general rule of thumb that will help keep your different keyword strategies scalable: Narrow your keywords for paid searches... When your company is paying...

Continue reading

Use Google's Keyword Planner to Keep Your Online Advertising Audience from Growing Too Large (And Why That's a Good Thing)

Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people...

Continue reading

How Are Small Businesses Affected by Short Attention Spans on Social Media

Instagram has become more than just an online platform for pretty faces, selfies, and memes. The popular image sharing social media platform now has the power to help businesses showcase their products and services to reach visually more potential customers. Instagram...

Continue reading

5 Social Selling Hacks Which Will Help You Drive Sales and Grow Your Small Business

Promoting your business and products on social media sites means more than posting a few blogs with links to your website—it means having a comprehensive strategy.  An effective social strategy will enable you to create a bond with prospective customers based on empathy and...

Continue reading

Marketing Tips for Small Businesses: More of Your Best Customers

One way to generate more revenue in your small business is to acquire more of your best customers.  Rather than continuing broad marketing activities that are not providing quality results, analyze who your best customers and tailor your future marketing efforts...

Continue reading

3 Signs You Should Invest in Online Advertising Now

Online advertising is constantly transforming. It started as text-based ads with hyperlinks, then became static, clickable images. Soon it evolved to videos, recommendations from trusted content creators, and reviews. The full range of what online advertising means is growing every day,...

Continue reading

Incorporate These Dynamic Facebook Features to Better Engage Your Social Media Audience

Social media sites commonly make small tweaks and adjustments to their interfaces in an attempt to find the best ways to keep users engaged and scrolling. While these changes are usually geared towards revamping the user experience, these features can also...

Continue reading

How to Get the Most Out of Text on Social Media

Social media pages are evolving to be a continuous, scrollable presentation of content. They're designed to always offer users something new to look at, so they pull from more and more sources to fill users' homepages and timelines. While that means...

Continue reading

5 Marketing Tips for Small Businesses to Launch Your Business with Impact

You have done the research, chosen your niche and have the capital to get started. You are passionate about your work and excited to get started launching your business. For a last check, walk through these five marketing tips for small...

Continue reading

Increase Your Marketing Audience with a Vehicle Sign

Marketing is about getting attention, but if audiences expect a banner ad or a commercial clip, they may easily ignore it if there are other things to watch. That means providing interesting content when there's little competition is a good way...

Continue reading

Video Marketing Part 5: How to Use YouTube as a Marketing Tool for Your Business

Did you know every minute there are 300 hours of video uploaded to YouTube? Because of all the “clutter,” videos advertising products and services often have an uphill battle to cut through the noise.  With a few additional steps, you can...

Continue reading

4 Critical Content Marketing Mistakes to Avoid

Content marketing offers tremendous opportunities for getting your message in front of potential customers.  However, when done poorly or inadequately, content marketing can result in nothing more than wasted time. Here are four common mistakes that can torpedo a small business'...

Continue reading

Video Marketing Part 4: How to Get Facebook Video Views

In the third part of our video marketing series, we mentioned the idea of educational videos. Edutainment has always been a big hit in the visual media world. People love watching how to make or do something, even if they have...

Continue reading

Video Marketing Part 3: Capturing and Retaining Your Video Audience on Social Media

As we discussed in Part 2 of this series, hooking your audience’s attention is vital to the success of your video marketing efforts. However, to grab that attention, your small business must create the right videos tailored for the right platforms....

Continue reading

Video Marketing Part 2: How to Hook Your Audience through Videos

In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy.  People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and...

Continue reading

Video Marketing Part 1: Humanize Your Small Business through Video

Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac....

Continue reading

Google's Keyword Planner: Everything You Need to Know

When writing website copy or content for your business, keywords are a huge factor for SEO. The right keywords rank you higher on Google's search results, so achieving this requires the right tools and resources. One such tool is Google's Keyword Planner, which has features such as...

Continue reading

Facebook Advertising "Objectives": What They Mean for Your Business

As a small business, social media platforms such as Facebook are a great way to stay in front of your target audience. Along with gaining an audience through your posts, your business can also place ads through Facebook. The social media platform...

Continue reading

New LinkedIn Company Pages: 3 Tweaks You Need to Know

Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled...

Continue reading

Marketing Tips for Small Businesses Part 2: Gathering Data for Small Business Data Analysis

Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However,...

Continue reading