We often look at businesses that have prospered over the years and learn important lessons from their experience and success. After all, recreating success is often our goal, especially if that success launched a company into the stratosphere in earnings and...
When to Narrow and Broaden Your Keyword Usage
Last month we discussed the difference between popular and profitable keywords. Today, we want to propose a general rule of thumb that will help keep your different keyword strategies scalable: Narrow your keywords for paid searches... When your company is paying...
Use Google's Keyword Planner to Keep Your Online Advertising Audience from Growing Too Large (And Why That's a Good Thing)
Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people...
How Are Small Businesses Affected by Short Attention Spans on Social Media
Instagram has become more than just an online platform for pretty faces, selfies, and memes. The popular image sharing social media platform now has the power to help businesses showcase their products and services to reach visually more potential customers. Instagram...
5 Social Selling Hacks Which Will Help You Drive Sales and Grow Your Small Business
Promoting your business and products on social media sites means more than posting a few blogs with links to your website—it means having a comprehensive strategy. An effective social strategy will enable you to create a bond with prospective customers based on empathy and...
Marketing Tips for Small Businesses: More of Your Best Customers
One way to generate more revenue in your small business is to acquire more of your best customers. Rather than continuing broad marketing activities that are not providing quality results, analyze who your best customers and tailor your future marketing efforts...
3 Signs You Should Invest in Online Advertising Now
Online advertising is constantly transforming. It started as text-based ads with hyperlinks, then became static, clickable images. Soon it evolved to videos, recommendations from trusted content creators, and reviews. The full range of what online advertising means is growing every day,...
Incorporate These Dynamic Facebook Features to Better Engage Your Social Media Audience
Social media sites commonly make small tweaks and adjustments to their interfaces in an attempt to find the best ways to keep users engaged and scrolling. While these changes are usually geared towards revamping the user experience, these features can also...
How to Get the Most Out of Text on Social Media
Social media pages are evolving to be a continuous, scrollable presentation of content. They're designed to always offer users something new to look at, so they pull from more and more sources to fill users' homepages and timelines. While that means...
5 Marketing Tips for Small Businesses to Launch Your Business with Impact
You have done the research, chosen your niche and have the capital to get started. You are passionate about your work and excited to get started launching your business. For a last check, walk through these five marketing tips for small...
Increase Your Marketing Audience with a Vehicle Sign
Marketing is about getting attention, but if audiences expect a banner ad or a commercial clip, they may easily ignore it if there are other things to watch. That means providing interesting content when there's little competition is a good way...
Video Marketing Part 5: How to Use YouTube as a Marketing Tool for Your Business
Did you know every minute there are 300 hours of video uploaded to YouTube? Because of all the “clutter,” videos advertising products and services often have an uphill battle to cut through the noise. With a few additional steps, you can...
4 Critical Content Marketing Mistakes to Avoid
Content marketing offers tremendous opportunities for getting your message in front of potential customers. However, when done poorly or inadequately, content marketing can result in nothing more than wasted time. Here are four common mistakes that can torpedo a small business'...
Video Marketing Part 4: How to Get Facebook Video Views
In the third part of our video marketing series, we mentioned the idea of educational videos. Edutainment has always been a big hit in the visual media world. People love watching how to make or do something, even if they have...
Video Marketing Part 3: Capturing and Retaining Your Video Audience on Social Media
As we discussed in Part 2 of this series, hooking your audience’s attention is vital to the success of your video marketing efforts. However, to grab that attention, your small business must create the right videos tailored for the right platforms....
Video Marketing Part 2: How to Hook Your Audience through Videos
In Part 1 of our series, we discussed the benefit of incorporating videos into your marketing strategy. People enjoy consuming video media online. It's easier than reading, more engaging than audio-only content, and is a great way to mix entertainment and...
Video Marketing Part 1: Humanize Your Small Business through Video
Small businesses can be at a disadvantage when it comes to video marketing. You don't necessarily have the immediate brand recognition of a behemoth brand like Walmart, and you clearly don't have the marketing budget of a quality car-brand like Cadillac....
Google's Keyword Planner: Everything You Need to Know
When writing website copy or content for your business, keywords are a huge factor for SEO. The right keywords rank you higher on Google's search results, so achieving this requires the right tools and resources. One such tool is Google's Keyword Planner, which has features such as...
Facebook Advertising "Objectives": What They Mean for Your Business
As a small business, social media platforms such as Facebook are a great way to stay in front of your target audience. Along with gaining an audience through your posts, your business can also place ads through Facebook. The social media platform...
New LinkedIn Company Pages: 3 Tweaks You Need to Know
Social media is evolving rapidly, which means that there are frequent changes to mainstay platforms such as LinkedIn. As LinkedIn continues to grow and gain more users, there have been significant changes to the platform itself. Most recently, LinkedIn has rolled...
Marketing Tips for Small Businesses Part 2: Gathering Data for Small Business Data Analysis
Data analysis can allow a small business owner to interpret historical results and analyze how those results might impact future trends. In our recent blog on June 28th, we discussed what business intelligence is and the purpose of data analysis. However,...