Recently, Instagram released its shopping feature to a general audience, including users in the United States, Canada, Mexico, Japan, Spain, and more. The feature gives approved businesses the ability to tag products in a post. Users can then view product details...
Use LinkedIn's Smart Replies to Keep Your Network Open to Business Interactions
LinkedIn has existed on the periphery of what most users consider social media for years, but they're making a more and more concerted effort to gain legitimacy in that stage. While it's not as all-encompassing or as interactive as Twitter or...
3 Social Media Mistakes That Will Shrink Your Small Business's Following
If your small business is on social media, you're likely there to grow your customer base, audience, and following. Unfortunately, we can make very basic mistakes that will get fewer people to follow us, and may even drive away some users...
Video Marketing Trends to Grow Your Small Business
YouTube's global reach is far and wide, with users spending a billion hours consuming video content. Average people can gain celebrity fame and there are videos suited for everyone's needs, so this platform will surely continue growth throughout the year. Video marketing has become...
Logo Design Trends In 2018
Your logo is arguably the most recognizable part of your business. People know who Pepsi and McDonalds are due to their iconic logos and their tie to their brand and products. But that doesn't mean you're limited to your original logo design....
Using Social Media in Your Small Business Marketing Strategy
Social media continues to play a major role in the way we conduct our personal and business lives. Your peers and favorite organizations use social media to promote ideas and share with the global community. Additionally, successful brands use social media...
Use Visuals in Content Delivery to Expand Your Audience
Almost everyone has a preferred method of learning new information, even if they don't completely realize nor understand their own effective learning style. Some people are visual learners and create connections with photos, videos, and media. Others need to read and...
Using Business Cards as a Promotional Tool
When it comes to the business world, having a strong business card is the key to starting new relationships. From networking with possible clients, connecting with business professionals in your industry, contacting leads, recruiting new hires, using the right business card...
4 Tips to Keep Customers Coming Back for More
Getting customers is hard, but keeping customers can be harder. Sometimes all it takes is a single bad experience, an off-day with customer service, or just a product defect to make a customer take his or her business elsewhere. For small...
How Will Facebook's Viewable-Only Impressions Affect Your Small Business
Facebook is changing their metrics to count viewable-only impressions of posts and ads instead of basing their impression count on when a post or ad is served. They announced the change back in 2016, but the updates to their metrics tools...
Marketing Tips for Small Businesses: 4 Lessons Learned from Big Flops in History
We often look at businesses that have prospered over the years and learn important lessons from their experience and success. After all, recreating success is often our goal, especially if that success launched a company into the stratosphere in earnings and...
When to Narrow and Broaden Your Keyword Usage
Last month we discussed the difference between popular and profitable keywords. Today, we want to propose a general rule of thumb that will help keep your different keyword strategies scalable: Narrow your keywords for paid searches... When your company is paying...
Use Google's Keyword Planner to Keep Your Online Advertising Audience from Growing Too Large (And Why That's a Good Thing)
Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people...
How Are Small Businesses Affected by Short Attention Spans on Social Media
Instagram has become more than just an online platform for pretty faces, selfies, and memes. The popular image sharing social media platform now has the power to help businesses showcase their products and services to reach visually more potential customers. Instagram...
5 Social Selling Hacks Which Will Help You Drive Sales and Grow Your Small Business
Promoting your business and products on social media sites means more than posting a few blogs with links to your website—it means having a comprehensive strategy. An effective social strategy will enable you to create a bond with prospective customers based on empathy and...
Marketing Tips for Small Businesses: More of Your Best Customers
One way to generate more revenue in your small business is to acquire more of your best customers. Rather than continuing broad marketing activities that are not providing quality results, analyze who your best customers and tailor your future marketing efforts...
3 Signs You Should Invest in Online Advertising Now
Online advertising is constantly transforming. It started as text-based ads with hyperlinks, then became static, clickable images. Soon it evolved to videos, recommendations from trusted content creators, and reviews. The full range of what online advertising means is growing every day,...
Incorporate These Dynamic Facebook Features to Better Engage Your Social Media Audience
Social media sites commonly make small tweaks and adjustments to their interfaces in an attempt to find the best ways to keep users engaged and scrolling. While these changes are usually geared towards revamping the user experience, these features can also...
How to Get the Most Out of Text on Social Media
Social media pages are evolving to be a continuous, scrollable presentation of content. They're designed to always offer users something new to look at, so they pull from more and more sources to fill users' homepages and timelines. While that means...
5 Marketing Tips for Small Businesses to Launch Your Business with Impact
You have done the research, chosen your niche and have the capital to get started. You are passionate about your work and excited to get started launching your business. For a last check, walk through these five marketing tips for small...
Increase Your Marketing Audience with a Vehicle Sign
Marketing is about getting attention, but if audiences expect a banner ad or a commercial clip, they may easily ignore it if there are other things to watch. That means providing interesting content when there's little competition is a good way...
