As we enter 2020, have you made any resolutions for your small business? Maybe one of those resolutions is to keep better track of your customers. If you’re a small business owner, you already know how essential your customer relationships are...
Last Updated on February 21, 2022 Google aspires to be fair to companies that want consumers to find their websites and to the consumers searching for results that best meet their needs. To achieve these goals, Google updates its algorithms hundreds...
The evolution of the World Wide Web has made globalization and digitization easier, leading to an increase in the number of people and devices that access the internet. In a bid to leverage this, many companies have taken their businesses online...
When marketing your products or services online, it's important to engage and connect with your audience. The key to managing your buyers' cycles and coordinated marketing efforts is first to understand your buyers' motivations. Check out a few online advertising techniques...
Amid such a digitally dynamic business environment, ranking highly in search engine results has become crucial to your small business’s success. With the majority of consumers turning to the web to find products/services, ensuring that customers can conveniently find your small...
Whether you run a single-person operation or manage fifty employees, establishing a solid and consistent online presence is essential to your business’ success. Online basics such as creating a website and starting an email list are just the beginning. There are...
It’s the holiday season! With the holidays comes a major increase in online activity, making now an excellent time to boost your online marketing efforts. Even if your business isn’t offering anything seasonally specific, there are many brilliant ways to leverage...
As you know, simply having a website these days doesn't guarantee leads. The businesses that generate the most leads from their sites are making smart use of search engine optimization (SEO) and keeping up with the ongoing changes. It's all about...
Hootsuite and Buffer are two social media posting solutions used by many small business owners who prefer a fully-integrated social media management dashboard. These tools offer a wide range of features designed for scheduling content ahead of time, making it easy...
We often hear about the large, nationwide company security breaches, whether it be database hacks or publicly shared user information, and it can sometimes seem like only the big corporations are targets. However, a recent study shows 43% of website hacks...
We all know the timeless saying “A picture is worth a thousand words”. On the internet, though, that might not be so true – especially for search engines. Have you ever wondered what a search engine reads/detects when it comes across...
With the number of social media users continuously growing, it’s no surprise that social media platforms are quickly becoming a necessary marketing tool for small businesses. Companies effectively using social media continue to grow and expand their brand, while those that...
When it comes to writing content for online audiences, ensuring your content is engaging is essential. According to Nielsen Norman Group, around 79% of readers spend time skimming rather than reading online content; only 16% read pages word-by-word. From these statistics,...
Maximizing organic efforts and generating leads with referrals, free resources, and networking is crucial to any business. However, in today’s world, online advertising is an especially effective marketing tool. Below are just a few of many ways small businesses can use...
In a recent blog post, we discussed a few different actions to take to help boost traffic to your blog. However, if your blog has been in operation for a few months but you're not seeing the traffic to your small...
Last updated on 7/8/21 As of June 2021, Google has started the process of phasing out short names on Google My Business. According to Google, if you have a Google My Business short name already created, it will continue to work...
For small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic...
Increasing traffic to your small business involves creation of a website with both your visitors and search engines in mind. Today, the market is search engine oriented as more and more consumers turn to Google to find a specific service/product. Small...
Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them....
In a recent blog post, we discussed the importance of using high quality photos on e-commerce websites and for other marketing purposes. One way to implement high quality imagery in your e-commerce site is to use 360-degree product photography. If you...
NAP (Name, Address, and Phone number) is a vital part of a thriving local SEO strategy. A citation is a reference to your small business on the web. Citations are a factor that search engines use when deciding how to rank...
