Digital Marketing Blog Topics

Shotgun marketing is an age-old method that involves mass advertising your products, services, and business to a large audience. This technique is used by businesses to reach out to consumers on popular mass media channels, in hopes of attracting a surplus...

Boosting traffic and generating leads are crucial components of success for small businesses. In order to achieve these goals, an effective content marketing strategy is essential. White papers are a powerful marketing tool that can help your small business establish authority...

Due to the COVID-19 pandemic, many small businesses have had to completely change the way they do business by transitioning from in-person to more online business operations. As such, during these uncertain times, maintaining an active online presence is essential for...

In order to promote your small business, gain visibility, increase sales, and grow as a company, having a robust and comprehensive marketing plan in place is crucial. While there are a host of marketing techniques out there, not all will apply...

In order for your small business to succeed in today’s competitive landscape, developing an impressive, unique marketing strategy is critical. With all the changes that 2020 brought for small businesses, as we enter 2021, now is an excellent time to redefine...

Nowadays, people receive more and more emails all the time, which can make creating marketing emails that stand out from the competition a challenge. In order to improve your email marketing open rates and boost traffic to your small business website,...

Social media is a great tool for your small business to communicate with your target audience and market your products and/or services. While maintaining an active online presence is essential, there are several other factors to consider in order for your...

With many people working remotely nowadays and consumers searching for products/services online, staying active on social media has become more important than ever for small businesses. Formerly, people were more likely to hear about a new product or service by word...

Small businesses have faced many new challenges in the midst of COVID-19. One of these challenges is staying connected and accessible to your customers during the pandemic. Fortunately, online tools and marketing techniques continue to help provide an essential line of...

In today’s world, utilizing social media is an excellent way to instantly connect with your customer base and provide important news and updates about your business. During the COVID-19 pandemic, social media usage has increased significantly. This means it's important now...

A great way to get your small business website noticed is through online advertising. With the majority of consumers today on YouTube, Instagram, Facebook, Twitter, and other social media platforms, as well as performing searches on Google and other search engines,...

When it comes to marketing your small business, there's no shortage of methods, techniques, or tricks to try. Each marketing method such as content marketing, social media marketing, online advertising, email marketing, and more come with their own success stories and...

The average consumer sees numerous advertisements daily. Therefore, when it comes to your small business’ marketing efforts, it is important to avoid blending in with the bombardment of other marketing. People want to know why something will work for them. Create...

Running a small business can be tough and trying to reach new customers and make sales can be frustrating. If you’re attempting to build visibility and awareness for your small business, webinars are a unique marketing strategy that may make a...

Also known as automated email campaigns, drip email marketing can be an incredibly effective marketing strategy for your small business. In fact, the Content Marketing Institute discovered that 93% of B2B marketers use emails to connect to their audience, and every...

In order for your small business to stay ahead, it’s a good idea to start including videos in your marketing campaign if you haven’t already. Today, more and more people are turning to videos when they want to learn more about...

As a small business owner, you may not consider YouTube as particularly helpful for your business, especially if you don't run the kind of business which immediately lends itself to making videos. However, when done right, videos can be a persuasive...

Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be...

As a small business owner, you're undoubtedly more interested in the growth of your venture. Consequently, you may find yourself spending considerable time and resources pursuing additional revenue streams. PPC advertising can support your business goals, helping you increase your revenue,...

If you own a business in today's market, then you already know how instrumental the Internet is for reaching potential clients and customers. While there are many social media platforms your small business should take advantage of, an influential platform is...

In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing....