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Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

Why are Online Customer Reviews Important for Small Businesses?

As a small business owner, you have put a significant amount of time and work into crafting the perfect website and promoting your company utilizing many different marketing methods. Yet, many small businesses forget the importance of encouraging customer reviews (also...

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How Small Businesses Can Learn from Logo Redesigns of Top Brands

As we've discussed in the past, your logo is the face of your business. It’s how outsiders recognize or remember your brand. What do you think of when you see a “swoosh,” an apple, or two golden arches? Probably Nike, Apple,...

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5.5 Tips for Making the Best Out of a Local Business Exhibition or Expo

If you are a local business owner, you might be looking forward to attending a local event for business owners like you. Luckily, following these tips for how to make the best out of a local business exhibition or expo may...

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FAQ: What is Content Marketing?

Contact marketing has been discussed a lot this past year among businesses as a great way to establish their brand online, and it’s arguably going to be even more important for 2016. We get comments from small business owners saying they...

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Is Video Actually a Powerful Marketing Tool?

A Wharton Research Center study conducted by Lynn Oppenheim (Oppenheim, 1981) has shown that the retention rate of verbal only presentations is approximately 10 percent. Yet when you combine visual messages with verbal communication, an approximate 400% increase is evident as...

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6 Content Marketing Tips for Busy Small Business Owners

If you want to build your business online, content marketing is an important part of the marketing mix. However, finding the resources to create a blog, e-newsletters, a how-to video or other types of content is a common obstacle. In a...

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4 Marketing Guidelines to Consider for Your 2016 Marketing Initiatives

Marketing has changed over the years and it continues to evolve as technology offers new, exciting ways to reach your market. Many small businesses today struggle to stand out in the business scene, especially with larger competitors who inevitably have a...

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Is Your Website Up To Date? 4 Web Design Trends Seen in 2015

With all of the new features that world of web design has seen in the past year, it can be frustrating to figure out which trends to implement in order to keep your website relevant and up-to-date. To help you, we...

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Budgeting for IT Upgrades: Plan Now or Potentially Spend More Later

According to Nicole Fallen Taylor, Business News Daily Assistant Editor, "a 2015 survey by small business credit provider Headway Capital found that although 57 percent of small business owners anticipated growth this year, nearly 19 percent expressed concern about how unexpected...

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3 Small Business Productivity Apps for Your Smartphone

For a small business owner, time is literally money. Solutions that can increase speed, eliminate duplication, or allow you and your employees to maximize time are invaluable. Below, we discuss three free or low cost productivity apps for Android and Apple...

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4 Essential Qualities to Look for in a Website Designer

Once you've made the decision to develop or redesign a website for your small business, many key points must be considered; budget, choosing a host site, determining the target audience, etc. One of the most important questions to ask is: do you...

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IB Staff Retreat and Small Business Exhibition – Fall Update

Staff Fall Retreat So far, the Igniting Business team has had a great start to the fall season! In mid-October, a few members of the IB staff we're able to meet in Lee's Summit on a Saturday for a day of...

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Email Marketing Step 3: 10 Email Marketing Best Practices

The final step in the email marketing series; email marketing best practices. This post discusses overall best practices, leaving you with open and honest advice that have helped us create successful campaigns. Make it easy for people to subscribe. Add a...

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Is Your Google Account Setup Hurting Your Business's SEO?

  Google is well known for allowing users to access their multiple web based services all with one account. One account can access Gmail, YouTube, Google+, Google Drive, Google Photos, and more, but what some don't know, is that there is...

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NAS (Network Attached Storage) vs. Server for Small Businesses

Last Updated on November 6, 2022 For any small business, it is important to have an effective way to store data and share it among employees. Thus, any network with more than 2 or 3 users who need to access the...

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Ben Seidel Appointed to Lee’s Summit Chamber of Commerce Board of Directors

Our President of Igniting Business, Ben Seidel has recently been appointed to the Board of Directors of the Lee's Summit Chamber of Commerce. Ben will begin his three year term in January 2016. Ben is excited to be contributing to the...

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Email Marketing Step 2: Tips on How to Get Your Emails Opened, Read, and Clicked

So you've learned about producing quality and relevant content, now it's time to go into more detail and learn how to get your emails not only opened, but read and even clicked. For many small businesses, email marketing (monthly newsletters, email...

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Are You Using Office Suites and Document Sharing to Increase Efficiency in the Workplace?

            Ever since Microsoft introduced the Microsoft Office suite in 1990, with Apple joining with their iWork suite in 2005, individuals and businesses alike have been using it to enhance their productivity. This includes word processing,...

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5 Must-Ask Questions for Setting Your SEO Goals

  SEO, or Search Engine Optimization, is an essential investment when seeking a return on your website. Simply having a website is not a guarantee to being successful attracting clients. If you're not attracting new leads or sales with your site,...

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The New MacBook and the Wave of "Ultrabooks"

As technology advances, devices get smaller and more capable than ever before. The idea of the "ultrabook" first appeared in 2008 with the MacBook Air, and it sparked a wave of new devices, aiming to be extremely portable and convenient for...

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Email Marketing Step 1: Producing Quality and Relevant Content

Whether you've been using email marketing as an outlet for a while or you're just starting out, we all need a little inspiration for new content. Even if you know exactly what topics you want to talk about, the most challenging...

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