Podcasting is an excellent new marketing method that, when done right, can be very effective and help you grow your small business. To ensure your podcasts reach your target audience, it is essential to optimize your podcast and episodes for search...
As a small business, in order to stay ahead of the competition, it’s important to ensure you are utilizing marketing methods that work best for your business. If your small business is looking for a new marketing strategy, podcasts are a...
Starting a blog for your small business can help drive organic traffic to your website, build your online reputation, and boost your search engine rankings. However, blogging can be a daunting task for many small businesses and continuing to make common...
When it comes to your small business website, content management systems (CMS) and website builders can help make editing and updating your site and content easy. But how do you choose between a CMS and a website builder? While both options...
As a small business today, the secret to growing your brand and attracting more customers lies in your online marketing technique. In order to put your small business in front of more consumers and generate more potential leads, it’s important to...
Given the state of the world today, it is extremely important for your small business to have a fully functional e-commerce website if possible. Today, more and more people turn online to search for and purchase their desired products and services...
Shotgun marketing is an age-old method that involves mass advertising your products, services, and business to a large audience. This technique is used by businesses to reach out to consumers on popular mass media channels, in hopes of attracting a surplus...
Google Analytics is an important online tool that helps website owners assess and identify action necessary to improve their websites. By using Google Analytics, you can determine factors such as: The number of users visiting your websiteWhich devices your visitors are...
A CMS, or content management system, is a custom tailored, advanced database-driven, online system that streamlines web management. While you may not be familiar with the term “CMS”, you probably can think of a couple of CMS platforms, like WordPress and...
Boosting traffic and generating leads are crucial components of success for small businesses. In order to achieve these goals, an effective content marketing strategy is essential. White papers are a powerful marketing tool that can help your small business establish authority...
As a small business owner today, having a well-designed, functioning website is crucial for your success. Even if you have the best products and the smartest service, if your small business website is lacking in any way, you'll fall behind your...
Due to the COVID-19 pandemic, many small businesses have had to completely change the way they do business by transitioning from in-person to more online business operations. As such, during these uncertain times, maintaining an active online presence is essential for...
With the rise of social media, video has become a powerful and effective marketing tool for many small businesses. Like with any other online content, in order for your marketing videos to rank well on both search engines and YouTube, it...
Due to the COVID-19 pandemic, online shopping increased exponentially throughout 2020 and consumers became increasingly reliant on using their smartphones, tablets, and laptops to make purchases. Today, advancements in technology are allowing online retailers to make shopping and transactions easier than...
In order to promote your small business, gain visibility, increase sales, and grow as a company, having a robust and comprehensive marketing plan in place is crucial. While there are a host of marketing techniques out there, not all will apply...
Today, with many consumers never looking past the first page of Google when searching for a specific product/service, achieving a high search engine ranking is essential for your small business’ success. In order to boost your ranking, it’s critical to utilize...
In today’s competitive landscape and with the majority of consumers searching for products and services online, having a website is critical for your small business’ continued success. However, just having a functioning website isn't enough. If your small business website is...
In order for your small business to succeed in today’s competitive landscape, developing an impressive, unique marketing strategy is critical. With all the changes that 2020 brought for small businesses, as we enter 2021, now is an excellent time to redefine...
As technology continues to evolve and as more and more people search for and purchase products/services online, updates to search engines and Google’s algorithms are continually made to better serve consumers and businesses alike. However, as a small business owner, keeping...
When done right, web design and search engine optimization (SEO) are two separate disciplines that work closely together to help benefit and improve your small business’ overall success. Web design describes aspects of the website itself, while SEO refers to how...
Nowadays, people receive more and more emails all the time, which can make creating marketing emails that stand out from the competition a challenge. In order to improve your email marketing open rates and boost traffic to your small business website,...
