If it seems as if in recent months there has been a notable rise in website hacks, you are not alone in your analysis. In 2016 alone, there were data breaches in major organizations such as LinkedIn, Snapchat, UC Berkley, Wendy's...

A Google AdWords campaign is a powerful tool to bring your business right into the search results of people who are actively looking for the products or services you provide, or who are searching for something relevant to your business. For...

One of the latest trends seen in web design is being pushed by one of the major browser players today: Google. If your website design is still using Adobe Flash Player, then Google is about to make it a little more...

Internet Retailer predicts by 2018, U.S. customers alone will generate at least $400 billion in online spending. For small organizations, it is therefore vital to stay current with small business e-commerce website trends to meet the growing needs of customers. So...

The trending influence of social networking on customers is something of which all businesses should take advantage. Whether you’re a B2C or B2B company, the rising benefits are the same. Through social media you're able to interact with customers and other...

It's often difficult to gain a strong social media following as a small business. Your small business likely has the disadvantage of not being a household name or well-known among many people. But that doesn't mean you should disregard social media...

Google continues to adapt its algorithm that determines how well your site pulls up in search results. As customers increasingly rely on mobile devices, it's more important than ever to find new ways to get a top Google ranking for your...

Often when you're just getting your company off the ground, everyone wears multiple hats. While this means that you can hire fewer employees, it also means that certain jobs aren't being given the undivided attention they need, including IT needs. When...

Online marketing and any act of promoting or selling your products or services can sometimes be tricky, especially for those stuck in their ways or those who don’t keep up with present-day marketing trends. Often companies find that the strategies they...

It's no secret that most individuals now regularly use their smart phones as much, if not more than their laptops or PCs. This is particularly true for young people who often don't even bother to buy a traditional computer anymore but...

According to HubSpot, 40% of people who are online today respond better to images than they do to written content. This is a large amount of people whom you're losing business from if you don't include visuals in your online marketing....

At Igniting Business, we’re celebrating our 5-year anniversary in 2017! We couldn’t be more thankful for our amazing clients and team. We began our company in Columbia, Missouri. As we reflect over our past five years, we thought it was only...

New year, new habits, right? Technology is a must-have in every business and for small businesses, this is no exception. Sure, a lack of money and resources makes staying up-to-date with well-known companies an uphill battle. But many technology tools for...

I started Igniting Business in 2012 as a Junior attending Mizzou. I am a web developer and technology fanatic who began creating websites for corporate clients while still in my teenage years. As I developed websites for small businesses, I found...

Content marketing is as important as ever in order to connect with a clearly defined audience to gain the right attention and, of course, a profit! As a small business, it’s especially important to keep up with the latest marketing tactics....

When it comes to your website, online marketing, and social media, visual content is quickly becoming a leading aspect to promoting your business, your products, and the work you do. So how do you decide between original photos and stock photography?...

As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to...

In a world where potential customers are exposed to advertising nearly every waking minute, it's tough to create an effective message that truly resonates with your target market. That's where effective social media implementation and marketing comes into play, but how...

Remember our previous Learning the Basics of Google AdWords blog post? This next post in the two-part series discusses getting started with Google AdWords, the do’s and don’ts of the advertising platform, and more. Here are five do's and don'ts when...

As we quickly approach our 5-year anniversary (January 2017!), we look back over the past five years and recognize the amazing blessings bestowed upon our company. At Igniting Business, we have so much to be thankful for even just within 2016....

Because of size and available resources, it's often difficult for small businesses to stay updated on the latest business trends. But one trend that your small business should focus on is advancing technology. It's something everyone uses on a daily basis...