Digital Marketing Blog Topics

Explore our marketing posts covering topics on digital marketing, targeted advertising, PPC, SEM, email marketing, and marketing best practices.

5 Social Media Marketing Mistakes to Avoid

With over 4.55 billion people worldwide currently using social media on a regular basis, implementing social media marketing for your small business is essential. Done right, social media marketing can effectively promote your business, boost brand awareness, and increase traffic to...

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4 Email Marketing Myths Your Small Business Should Know

Email marketing is one of the most effective marketing methods and a great way to connect with your current and potential customers. However, due to the outdated and incorrect advice found online, many small businesses have been deterred from venturing into...

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4 Marketing Errors Your Small Business Should Avoid

In order to gain visibility, increase sales, and stay ahead of the competition, it is essential to have a strong marketing strategy in place. However, with so many marketing tips and tactics floating around, finding (and focusing) on what works for...

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4 Advantages of Using Facebook Advertising

Today, online advertising is essential for your small business’ success. While there are various online advertising platforms available, each with their own set of unique benefits, it is important to determine which online advertising platform will work best for your small...

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5 Small Business Benefits of Hosting a Webinar

In order to reach potential and existing customers and generate revenue, it is critical for your small business to have an effective content marketing strategy in place. In this digital age, creating and hosting webinars is an important method to include...

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4 Benefits of Online Advertising with Google Ads

With numerous online advertising systems available such as Facebook and Instagram Ads, Twitter Ads, LinkedIn advertising, and Google Ads, it can be difficult to choose the platform that works best for your small business. While each platform offers unique benefits and...

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Evergreen Marketing Tips to Keep Your Small Business Winning

What Are Evergreen Marketing Tips? Marketing is an integral part of any business. Every small business creates some form content that appeals to target customers and inspires the desire to purchase your product or service. For example, your website, social media,...

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6 Tips to Organically Build Your Email Marketing List

Email marketing is one of the most cost-effective ways to connect with your current and potential customers and grow your small business. In order to continue generating growth for your small business and maintain a successful email marketing strategy, it is...

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Why Podcasting Can be Easier than Video Marketing for Small Businesses

Within the last few years, video marketing and podcasting have gained massive popularity as effective marketing techniques. While video marketing is an excellent way to capture the attention of potential customers, podcasting has become popular among small businesses and many are...

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Jumpstart Your Creative Arts Small Business with Patreon

If you are looking to grow your creative arts small business and generate supplemental income, Patreon might be the platform for you. This popular subscription crowdfunding platform gives patrons an easy and affordable way to financially support their favorite artists and...

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4 Incredible Benefits of Email Marketing for Small Businesses

For small businesses, strategically allocating marketing funds is essential to ensure that each penny invested in marketing reaps benefits to your business. Email marketing continues to be one of the most effective ways of communication between your brand, your customers, and...

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How to Use Podcasts to Reach Your Audience and Grow Your Small Business

As a small business, in order to stay ahead of the competition, it’s important to ensure you are utilizing marketing methods that work best for your business. If your small business is looking for a new marketing strategy, podcasts are a...

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6 Tips for Creating Shareable Content for Your Small Business

As a small business today, the secret to growing your brand and attracting more customers lies in your online marketing technique. In order to put your small business in front of more consumers and generate more potential leads, it’s important to...

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Why Shotgun Marketing is Inferior to PPC Advertising for Most Small Businesses

Shotgun marketing is an age-old method that involves mass advertising your products, services, and business to a large audience. This technique is used by businesses to reach out to consumers on popular mass media channels, in hopes of attracting a surplus...

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Generate Leads and Increase Sales for Your Small Business Using White Papers

Boosting traffic and generating leads are crucial components of success for small businesses. In order to achieve these goals, an effective content marketing strategy is essential. White papers are a powerful marketing tool that can help your small business establish authority...

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Social Media Updates: What's New for Your Small Business' Page in 2021

Due to the COVID-19 pandemic, many small businesses have had to completely change the way they do business by transitioning from in-person to more online business operations. As such, during these uncertain times, maintaining an active online presence is essential for...

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Marketing Tips to Help Promote Your Small Business and Gain Visibility

In order to promote your small business, gain visibility, increase sales, and grow as a company, having a robust and comprehensive marketing plan in place is crucial. While there are a host of marketing techniques out there, not all will apply...

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3 Steps to Help Your Small Business Develop an Impressive Marketing Strategy

In order for your small business to succeed in today’s competitive landscape, developing an impressive, unique marketing strategy is critical. With all the changes that 2020 brought for small businesses, as we enter 2021, now is an excellent time to redefine...

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3 Tips for a Successful Email Marketing Strategy

Nowadays, people receive more and more emails all the time, which can make creating marketing emails that stand out from the competition a challenge. In order to improve your email marketing open rates and boost traffic to your small business website,...

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3 Tips to Get More from Your Social Media Efforts

Social media is a great tool for your small business to communicate with your target audience and market your products and/or services. While maintaining an active online presence is essential, there are several other factors to consider in order for your...

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How to Determine Which Social Media Platforms Your Small Business Should Utilize

With many people working remotely nowadays and consumers searching for products/services online, staying active on social media has become more important than ever for small businesses. Formerly, people were more likely to hear about a new product or service by word...

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