Web Design, SEO, and Marketing Tips and Trends

When it comes to your website, online marketing, and social media, visual content is quickly becoming a leading aspect to promoting your business, your products, and the work you do. So how do you decide between original photos and stock photography?...

As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to...

In a world where potential customers are exposed to advertising nearly every waking minute, it's tough to create an effective message that truly resonates with your target market. That's where effective social media implementation and marketing comes into play, but how...

Remember our previous Learning the Basics of Google AdWords blog post? This next post in the two-part series discusses getting started with Google AdWords, the do’s and don’ts of the advertising platform, and more. Here are five do's and don'ts when...

As we quickly approach our 5-year anniversary (January 2017!), we look back over the past five years and recognize the amazing blessings bestowed upon our company. At Igniting Business, we have so much to be thankful for even just within 2016....

Because of size and available resources, it's often difficult for small businesses to stay updated on the latest business trends. But one trend that your small business should focus on is advancing technology. It's something everyone uses on a daily basis...

There are many different reasons companies utilize paid advertising, and in this case, Google AdWords. Maybe your new product or service isn't selling as well as you thought, or you’re looking to gain website traffic. Whatever the case may be, Google...

When working with small businesses, we so often hear “Technology is great until it doesn’t work.” When it comes to your business, there is nothing worse than downtime because your technology isn’t working. Well how do you keep your technology working?...

As we discussed in a previous blog this year, backlinks are links on external sites that link back to your site. Backlinks can bring a larger number of users to your website through search engines because those links validate the quality...

Introducing ICT Muscle & Joint Clinic With an aspiration to restore hope, function and quality of life, ICT Muscle & Joint Clinic, a Wichita, KS based clinic’s backbone of its care consists of Chiropractic, Soft Tissue Therapy, & Rehabilitation. Using this...

While LinkedIn is widely known as a place to store your resume or connect with friends, family and co-workers, it's also useful for businesses. In addition to getting traffic to your company’s page, you can also utilize LinkedIn to prospect for...

Does your website have a blog? Regardless of your company size and type, it should. If it's done right, blogging can improve your search engine rankings, increase traffic to your site, position your company as an industry expert, and help give...

If you're looking to cut unnecessary costs for your business, or even just make phone communication and conferencing easier, you might want to consider switching to a VoIP phone solution. VoIP is an acronym for Voice over Internet Protocol and is...

With the universal shift of online communicating with friends, family, clients, prospective clients, etc., posting on social media can be one of the best ways to share updates about your business and industry resources. In regards to social media especially, your...

Blogging is no longer just for individuals to write about their travels and thoughts, but is now best known for leading industry experts to share relevant and informative information to the internet world. In fact, there are plenty of blogs out...

As the old saying goes, "the best things in life are free." While there's some truth to this, there are some great things that come with spending money. Especially when it comes to how your business runs. You have to spend...

Nowadays, the majority of your prospective customers are online, regardless of what your small business does. This means that you may be considering online advertising as a marketing strategy for your company. On one hand, it can be a very lucrative...

We are excited to announce that Caitlin Seidel will be transitioning into a new, full-time role within Igniting Business as VP, Operations & Finance. In addition to working with Igniting Business and our clients since 2012, Caitlin brings over four years...

Article originally featured in the Lee's Summit Chamber of Commerce's business magazine called Catalyst. You can see the original article in their magazine here: https://issuu.com/lschamber/docs/july_catalyst_web/37?e=2252703/37156764 Let’s face it, there are infinitely many different ways to spend money on marketing your business, and...

In any field, it's important to have a strong brand strategy. Your company brand shows your customers how much you care about your business and the work you do. This approach is especially essential for small businesses, who can have many...

We’ve all been to a website that takes forever to load, and most of us don’t have time to wait. In the web design and technology world, faster is always better! Ironically, nothing turns off a potential customer faster than a...