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Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

3 Signs That It’s Time to Invest in Online Advertising

Nowadays, the majority of your prospective customers are online, regardless of what your small business does. This means that you may be considering online advertising as a marketing strategy for your company. On one hand, it can be a very lucrative...

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Caitlin Seidel's New Role at IB

We are excited to announce that Caitlin Seidel will be transitioning into a new, full-time role within Igniting Business as VP, Operations & Finance. In addition to working with Igniting Business and our clients since 2012, Caitlin brings over four years...

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Systematically Tracking Your Marketing Efforts to Streamline Campaigns

Article originally featured in the Lee's Summit Chamber of Commerce's business magazine called Catalyst. You can see the original article in their magazine here: https://issuu.com/lschamber/docs/july_catalyst_web/37?e=2252703/37156764 Let’s face it, there are infinitely many different ways to spend money on marketing your business, and...

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How to Strengthen Your Small Business's Brand Strategy for 2016

In any field, it's important to have a strong brand strategy. Your company brand shows your customers how much you care about your business and the work you do. This approach is especially essential for small businesses, who can have many...

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AMP (Accelerated Mobile Pages) - The Design Key to a Faster Mobile Experience

We’ve all been to a website that takes forever to load, and most of us don’t have time to wait. In the web design and technology world, faster is always better! Ironically, nothing turns off a potential customer faster than a...

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Twitter Hashtags: When and How to Use Them

Social media can make or break the public's opinion of a company. A lot of small businesses struggle to find the perfect balance in an online presence. Hashtags are a growing trend online, and if used correctly, they can be a...

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6 Tips to Creating Highly Shareable Content

Marketing experts have found that it is isn’t enough to simply write content, publish it, and cross your fingers hoping you get results. Creating shareable content takes brainstorming, thought, strategy and optimization. Read our 6 tips for creating attention-grabbing, shareable content!...

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SEO FAQ: What Are Backlinks?

Many of our small business clients say they hear that “backlinks” are one of the most important aspects of search engine optimization (SEO). It’s true that having the right backlinks helps your website get seen by people who are already interested...

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FAQ: What is A/B Testing for Email Marketing?

There are always surprises in the field of sales and marketing, and one big surprise is the sophistication of email marketing for businesses. A small business may think they have a fantastic email campaign touting their latest product, service, or company...

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FAQ: How Can My Small Business Benefit from the Cloud?

Many small business owners have heard of the mysterious technological term, "The Cloud." However, they have never really been told what "The Cloud" is, so they remain in the dark as to whether their business is in the cloud, out of...

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What Are Facebook Live Videos and How Should Small Businesses Use Them?

What are Facebook live videos and how should small businesses utilize them? If your small business has a company Facebook page but isn’t familiar with their new live videos feature, here's what you need to know. Instead of using apps like...

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How to Verify a Small Business Page on Facebook

If your small business has a company Facebook page, it is extremely important that the page is verified. Having a verified page let’s your viewers know that your Facebook page is a trustworthy page. If you haven't already looked into how...

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Our Columbia Office Has Relocated!

  As 2016 is under way and our company continues to grow, Igniting Business is thrilled to announce that as of April 25th, we have packed up and moved our Columbia office to The Village of Cherry Hill! Although we will...

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How to Reach Your Target Market Organically with Informational Blog Posts

As a small business, it is extremely important to market your company to your target audience. We know you have lots of informative and relevant industry knowledge to share, and blogging is the way to get that information across in the...

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3 Reasons Custom-Built Computers Outperform and Outlast Off-the-Shelf Brand Machines

Many small business customers prefer custom-built computers over name brands, but why? Here are 3 reasons you should seriously consider having a custom-built computer: 1. Performance and Reliability Not all computers are created equal. Dell, HP, Acer and Toshiba all use...

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4 Signs that a Rebrand is in Order

Branding is an invaluable tool, especially for small businesses. A strong brand is one that is recognizable, clear and consistent. Such a brand generates repeat business, referrals, and adds value to a business that exceeds the worth of its physical assets....

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SSL - Why is it a SEO Ranking Factor you MUST Consider? (Updated)

This post has been last updated as of October 26, 2016 to reflect new, critical information. As small business owners speak with the designers or hosts of their website, they may hear the buzzword "SSL" and wonder what it is all...

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4 New Features in Microsoft Office 2016 that Save Time

As you may have heard, Microsoft released Office 2016, and, recently, it has become available for download with existing Office 365 customers. If you think Office 2016 looks very similar to Office 2013, you’re quite right. At first glance, the changes...

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How to Use a Social Media Contest to Boost Your Followers

As you may already know, having a strong social media presence can help your business become more of a success. Even though you may be putting a lot of work into your social media marketing campaigns, you might not have all...

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Why are Online Customer Reviews Important for Small Businesses?

As a small business owner, you have put a significant amount of time and work into crafting the perfect website and promoting your company utilizing many different marketing methods. Yet, many small businesses forget the importance of encouraging customer reviews (also...

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How Small Businesses Can Learn from Logo Redesigns of Top Brands

As we've discussed in the past, your logo is the face of your business. It’s how outsiders recognize or remember your brand. What do you think of when you see a “swoosh,” an apple, or two golden arches? Probably Nike, Apple,...

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