Technological development goes hand in hand with security risks. Big companies like Adobe, Home Depot, and Sony have fallen prey to hacking attempts. While you may assume your small business is safe due to your relative obscurity, small businesses undeniably make...
With over 4.55 billion people worldwide currently using social media on a regular basis, implementing social media marketing for your small business is essential. Done right, social media marketing can effectively promote your business, boost brand awareness, and increase traffic to...
Since 2015, Google and other search engines have continually placed more emphasis on mobile-friendly websites and today, mobile-friendliness is a direct ranking factor for displaying in search results. In order to improve your search engine rankings, boost traffic, and deliver a...
Email marketing is one of the most effective marketing methods and a great way to connect with your current and potential customers. However, due to the outdated and incorrect advice found online, many small businesses have been deterred from venturing into...
Last Updated on December 16, 2021 Each year, Google evolves and introduces more updates to its algorithm to improve the search experience. This ensures its users browse on secure, accurate, and more relevant pages. Understanding Google’s major algorithm updates and their...
In order to gain visibility, increase sales, and stay ahead of the competition, it is essential to have a strong marketing strategy in place. However, with so many marketing tips and tactics floating around, finding (and focusing) on what works for...
Blogging is a form of content marketing that has been around for years. When done correctly, blogging can help your small business build engagement, boost your search engine rankings, and generate more leads. However, due to the ever-changing digital landscape, blogging...
Today, online advertising is essential for your small business’ success. While there are various online advertising platforms available, each with their own set of unique benefits, it is important to determine which online advertising platform will work best for your small...
When it comes to web design, there are numerous factors to consider and implement to ensure a quality, effective website for your small business. However, with an ever-evolving digital world and countless web design tips and tricks circulating the internet, deciphering...
Link building is a crucial part of any search engine optimization (SEO) strategy, and implementing the right practices can make a world of difference in improving your small business search engine rankings. Keep reading to discover four common backlink building mistakes...
In order to reach potential and existing customers and generate revenue, it is critical for your small business to have an effective content marketing strategy in place. In this digital age, creating and hosting webinars is an important method to include...
In today’s online environment, web security is absolutely essential for your small business. While you may think larger corporations are more at risk of cyber-attacks, your small business website acts as low-hanging fruit and is actually a prime target for hackers...
With numerous online advertising systems available such as Facebook and Instagram Ads, Twitter Ads, LinkedIn advertising, and Google Ads, it can be difficult to choose the platform that works best for your small business. While each platform offers unique benefits and...
A good reputation is the foundation of any successful business. With the rise of social media and online reviews as well as the increased use of search engines and e-commerce, it is more important than ever to have a robust online...
What Are Evergreen Marketing Tips? Marketing is an integral part of any business. Every small business creates some form content that appeals to target customers and inspires the desire to purchase your product or service. For example, your website, social media,...
When it comes to marketing your small business website online, organic traffic is perhaps the most important form of traffic. Organic traffic is targeted, cost-effective, increases website trust, and offers numerous other benefits for your small business. More importantly, organic traffic...
Web hosting and website design are two vital aspects of any successful online business. While some businesses use different companies for web hosting and website design, as a small business owner, communicating your website needs between two companies can cause major...
Email marketing is one of the most cost-effective ways to connect with your current and potential customers and grow your small business. In order to continue generating growth for your small business and maintain a successful email marketing strategy, it is...
Within the last few years, video marketing and podcasting have gained massive popularity as effective marketing techniques. While video marketing is an excellent way to capture the attention of potential customers, podcasting has become popular among small businesses and many are...
As more people move online to purchase their desired products and services, it is critical to ensure your small business’ e-commerce website is up to par. With just a few clicks, online users have a plethora of website options to select...
In order to make your small business website stand out, rank higher in search engines, and lead traffic to your door, a strong SEO strategy is essential. One critical aspect of a powerful SEO strategy is SEO copywriting. SEO copywriting is...
