There are always surprises in the field of sales and marketing, and one big surprise is the sophistication of email marketing for businesses. A small business may think they have a fantastic email campaign touting their latest product, service, or company...

Many small business owners have heard of the mysterious technological term, "The Cloud." However, they have never really been told what "The Cloud" is, so they remain in the dark as to whether their business is in the cloud, out of...

What are Facebook live videos and how should small businesses utilize them? If your small business has a company Facebook page but isn’t familiar with their new live videos feature, here's what you need to know. Instead of using apps like...

  As 2016 is under way and our company continues to grow, Igniting Business is thrilled to announce that as of April 25th, we have packed up and moved our Columbia office to The Village of Cherry Hill! Although we will...

As a small business, it is extremely important to market your company to your target audience. We know you have lots of informative and relevant industry knowledge to share, and blogging is the way to get that information across in the...

Many small business customers prefer custom-built computers over name brands, but why? Here are 3 reasons you should seriously consider having a custom-built computer: 1. Performance and Reliability Not all computers are created equal. Dell, HP, Acer and Toshiba all use...

Branding is an invaluable tool, especially for small businesses. A strong brand is one that is recognizable, clear and consistent. Such a brand generates repeat business, referrals, and adds value to a business that exceeds the worth of its physical assets....

This post has been last updated as of October 26, 2016 to reflect new, critical information. As small business owners speak with the designers or hosts of their website, they may hear the buzzword "SSL" and wonder what it is all...

As you may have heard, Microsoft released Office 2016, and, recently, it has become available for download with existing Office 365 customers. If you think Office 2016 looks very similar to Office 2013, you’re quite right. At first glance, the changes...

As you may already know, having a strong social media presence can help your business become more of a success. Even though you may be putting a lot of work into your social media marketing campaigns, you might not have all...

As a small business owner, you have put a significant amount of time and work into crafting the perfect website and promoting your company utilizing many different marketing methods. Yet, many small businesses forget the importance of encouraging customer reviews (also...

As we've discussed in the past, your logo is the face of your business. It’s how outsiders recognize or remember your brand. What do you think of when you see a “swoosh,” an apple, or two golden arches? Probably Nike, Apple,...

If you are a local business owner, you might be looking forward to attending a local event for business owners like you. Luckily, following these tips for how to make the best out of a local business exhibition or expo may...

Contact marketing has been discussed a lot this past year among businesses as a great way to establish their brand online, and it’s arguably going to be even more important for 2016. We get comments from small business owners saying they...

A Wharton Research Center study conducted by Lynn Oppenheim (Oppenheim, 1981) has shown that the retention rate of verbal only presentations is approximately 10 percent. Yet when you combine visual messages with verbal communication, an approximate 400% increase is evident as...

If you want to build your business online, content marketing is an important part of the marketing mix. However, finding the resources to create a blog, e-newsletters, a how-to video or other types of content is a common obstacle. In a...

Marketing has changed over the years and it continues to evolve as technology offers new, exciting ways to reach your market. Many small businesses today struggle to stand out in the business scene, especially with larger competitors who inevitably have a...

According to Nicole Fallen Taylor, Business News Daily Assistant Editor, "a 2015 survey by small business credit provider Headway Capital found that although 57 percent of small business owners anticipated growth this year, nearly 19 percent expressed concern about how unexpected...

For a small business owner, time is literally money. Solutions that can increase speed, eliminate duplication, or allow you and your employees to maximize time are invaluable. Below, we discuss three free or low cost productivity apps for Android and Apple...

Once you've made the decision to develop or redesign a website for your small business, many key points must be considered; budget, choosing a host site, determining the target audience, etc. One of the most important questions to ask is: do you...

Staff Fall Retreat So far, the Igniting Business team has had a great start to the fall season! In mid-October, a few members of the IB staff we're able to meet in Lee's Summit on a Saturday for a day of...